Monthly Archives: November, 2015

News
Ad Blacks everything (part 2)
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Newspapers love big events, as brands hoping to show their tactical advertising flair tend to gravitate towards them. That was certainly the case after the 2011 Rugby World Cup win, as it was on Monday when the team backed that performance up by beating the Aussies. But we found a few more full-pagers in a special World Cup lift-out in the Herald this week, as well as some other rugby-related efforts.

News
Richie pickings
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Facebook announced a stonking third quarter result today, beating analysts’ expectations with US$4.5 billion in revenue and a 14 percent increase in the number of monthly active users. But, much more importantly for the world’s largest social network, Richie McCaw has finally signed up and got the blue tick after a bit of pressure from the socially savvy Dan ‘Mince on Toast’ Carter. And, just a couple of days in, he’s already close to the 300,000 fan mark. If he keeps that up, he’ll soon be getting thousands to post ‘authentic’ pictures of him in his Versatile house, wearing his Beats headphones and using his favourite teeth whitening brand.

News
Revenue streams: where the Kiwi music industry makes its money
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The mode of delivery for audio has changed markedly in the past few decades, to the point where young folk tend to see a cassette tape as the modern-day equivalent of a gramophone. And a PwC report into the contribution of the music industry to the New Zealand economy shows that while the total retail sales are down significantly on 2012 as a result of shifting listening habits and illegal downloading, the significant growth in online streaming is making up some of the lost ground.

News
Consent is like a cup of tea
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In response to continued problem of victim blaming in cases of rape cases, the Crown Prosecution Service in the United Kingdom has released an online clip that uses a simile that will resonate with every Briton – a cup of tea.

Partner articles
Fully automated: Marketo’s Cheryl Chavez on re-targeting, customer journeys and focusing on the right numbers
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Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. In the latest edition of the Fully Automate series, we chat to Marketo’s vice president of product management Cheryl Chavez about how automation is making it easier for marketers to roll out and track campaigns.

News
A new router aimed at concerned parents wants to stop the loss of kids’ innocence
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A few months back Vodafone launched a campaign aimed at teaching parents how to keep their kids safe online. But sometimes you need more than a parent’s guidance. You need technology. And Torch, a special router for parents that claims to stop kids from accessing dodgy content and imposes limits on the amount of time they spend online, created an ad that shows how innocent search terms are not always so innocent.

Awards
StopPress Presents: How to win friends and influence people
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Celebrity endorsement is as old as advertising itself, spanning everything from Pope Leo XIII appearing on a poster for vin Mariani back in the late 1800s to Keiran Read giving Plumbing World the thumbs up to Homer Simpson designing ‘The Homer’. But the digital age has accelerated the trend and moved it in a different direction, with brands trying to cash in on the cachet of celebrities both traditional and new age. So how can they bask in the glow of these ‘influencers’? And how can they use imagery to make an impact? The next StopPress Presents event aims to uncover a few tricks of the trade.

News
Too much wolf?
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Given this eternal struggle of finding a shirt that exposes just enough chest hair, men’s shirt brand Johnnie-O has released a hilarious spot that provides a guide of what’s just the right amount to show.

Features
Future Tense (part 2): MediaWorks’ Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of ‘co-opetition’
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MediaWorks’ announced its unified news brand Newshub last Friday and, in the eyes of chief executive Mark Weldon, the multi-million dollar, nine month project to give its radio, TV and digital news assets more coherence is a big step on the journey to create “New Zealand’s leading integrated multi-media company”. He talks to Ben Fahy about how he intends to do that, why it needs to move past selling airtime and why collaboration is the answer.

News
Nike celebrates snow days
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Here at StopPress headquarters in Auckland, we unfortunately don’t have the promise of snow days during winter to get us excited for a few unexpected moments away from office. However, various states across the US get covered in a white blanket so thick during the colder months that it renders it virtually impossible for citizens to get to work or school. And rather than mourning the confinement that often coincides with snow days, Nike has decided to celebrate the freedom these moments offer in a new spot by Wieden + Kennedy.

News
Boundary Road’s Brewniversity offers a bachelor of beer
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With hefty student loans and a growing consensus among international businesses that undergraduate degrees aren’t necessary for entry-level jobs, some are beginning to question whether dedicating three years to a single certificate is really worthwhile. Fortunately, Boundary Road’s Brewniversity offers an alternative. And the best part is that it only takes five minutes to complete the exam.

Features
Beyond the Page: Woman’s Day, Spark PHD and Unilever clean up with paid, owned and earned media strategy
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To launch a new Unilever product called Persil Ultimate in New Zealand, Bauer was briefed to help show busy mums how using it could save them time to focus on the important things. To do that, it combined editorial endorsement from Woman’s Day, offered advice from food columnist Chelsea Winter and created an online hub where readers could share time saving tips. And, as Ben Fahy writes in the final instalment of the Beyond the Page series, the Moments that Matter campaign worked a treat for all parties and took out the best sales solution at the Magazine Media Awards.

News
Ben Goodale on the future of JustOne
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With last week’s news of Ogilvy’s Paul Manning shifting across to .99 to take up the reins as the agency’s new managing director in early 2016, there were some question marks over what this meant for current managing director Ben Goodale. After the news broke, Clemenger Group sent out a release saying that JustOne and .99 would become disparate agencies (still within the Clemenger Group), with Goodale and Manning leading them respectively. We chat to Goodale about what the future holds for the agency he started just over a decade ago.

News
Media Munchies: Paul Ego
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When he’s not lending his voice to Pak ‘n Save’s Stickman, Paul Ego is mocking Jeremy Corbett on 7 Days or performing on the stand-up circuit across the country. And when not entertaining the masses with his brand of dry and often self-deprecating humour, Ego likes to engage in some very risqué use of the fax machine.

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