Banks aren’t generally renowned for the clarity of their language. Some cynics might even argue that they’re intentionally confusing. So it’s commendable that ANZ, which relied on pretty simple messaging and big media spend to let New Zealand know about the ‘merger’ with National Bank, won a few more Plain Language Awards recently. But, in what could be seen as a new strand of Muphry’s Law, where you inevitably make a mistake when criticising someone’s writing, it’s certainly not commendable to promote a post on Facebook with so many basic errors in it. Or is it a bad joke about reading like a ten-year-old that just made them look a bit thick?
Monthly Archives: November, 2015
It’s been a rocky year for German carmaker Volkswagen, with data from CNN money showing that global car sales fell 5.3 percent in October after news of the emissions scandal broke. But have these shockwaves stretched across the world to also affect sales in the local market?
Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
Web Series Channel founder unfazed by arrival of watchme, sees big difference between the two platforms.
Mitre 10 and other home improvement brands like Bunnings have similar offerings, and most consumers would be happy to visit one or the other. Mitre 10 knew it needed to get an edge over its competitors so it got digging for ideas and pulled the Mitre 10 Gardening Club out of the ground.
While the word personalisation is now bandied about media lunches with increasing regularity, it’s something that those in direct marketing have been focusing on for years—which is part of the reason why this is a space they’ve excelled at over the years. In this context, the Direct Marketing Awards have become a significant indication of which agencies excel in this area, which combines numbers and creativity.This year, JustOne/.99 lead the pack with a total of 21 nominations between them, followed by Colenso BBDO/Proximity on 19, FCB with 11, Young & Shand on eight.
Saatchi & Saatchi has unveiled the latest Toyota Hilux campaign featuring a cast of poetic animals that can’t help but be drawn to the Hilux, even if it results in them ending up on the dinner plate. And yes, the spot is as mad as the premise sounds.
In New Zealand, as around the world, the amount of time spent watching linear TV is on the wane. So how have the five major free-to-air channels performed this year? And, with ondemand services continuing to grow (and with Fox following in the footsteps of cable networks HBO and FX and moving away from overnight ratings as industry currency in the US) is the current ratings system an accurate reflection of performance?
The first day night test match in history, to be played with a pink ball instead of the usual red, begins today and Australian opener David Warner is likely to be a major threat to Kiwi hopes. But how good is he in the dark?
Dropit hopes punters and retailers will say yes to ‘no reserve’ and sign up to take part in reverse auctions. Last week, Dropit soft-launched its auction website where items have no reserve price. However, this is a good thing for the punter because the longer the auction lasts, the cheaper the item becomes. We chat to the company’s chief executive and marketing manager Peter Howell about how this all works.
During the press conference announcing the deal and their new Auckland to Los Angeles route, Qantas chief executive Alan Joyce and American Airlines chief executive Doug Parker were both very complimentary of Air New Zealand, heaping praise on the quality of the service offered. And the team at Air New Zealand was clearly watching these proceedings with interest, because not long thereafter the airline released an auto-tune mashup, via creative agency True, in which the pair of executives are shown seemingly pointing out the quality of the Kiwi airline’s service.
It’s not easy to get past all the tech gobbledygook and make customers understand the benefits of the cloud. But Microsoft has done it by asking a simple question: what would your office do with the extra space if you could get rid of your server room?
A new public health campaign is asking young people to creatively and anonymously condemn those who smoke by sending images through Snapchat.
Walk around the streets of many of New Zealand’s urban centres and you’re more than likely to see people on the streets, in stores and sometimes even on sports fields clad entirely in the latest activewear from the likes of Puma, Adidas or Nike. Viewed from a distance, it would be easy to mistake these individuals as veritable fitness freaks, doing the hard yards to get abs on abs. However, upon closer inspection, it quickly becomes apparent that activewear serves broader purposes than just exercising. In fact, as illustrated in a recent satirical video by content creators the Van Vuuren Bros, activewear is often used for purposes quite contrary to getting fitter.
Last week, Stolen Spirits raised a toast after selling a controlling interest in the company to US-based venture capital funds Liquid Asset Brands and Spirits Investment Partners for NZ$21 million. Before this premium vodka 42Below became a global brand when it was sold to Bacardi. And a number of other Kiwi craft spirits appear to be following close behind.
Simply You Living, Bride & Groom, Habitat, NZ Life & Leisure and Wild Tomato were the major winners in the latest magazine figures, while The Red Bulletin, Trade a Boat, Cleo, Boating New Zealand and FishHead had tough years. PLUS: we look at spending trends of the top ten magazine advertisers.
Mountain Dew has been banging the practice makes perfect drum for a few years as part of its long-running “to get to easy you have to go through hard” campaign. And now, along with Garage TV it’s calling on athletes to submit clips of themselves getting extreeeeeeeme for a weekly half-hour TV show called Easy is hard.
Here’s a psychic skeptics will struggle to debunk: IBM has developed an app that trawls customer conversations on the internet to help retailers and shoppers to understand which products will be popular. And it has already picked which items will be hot commodities for Christmas 2015.
The ideas have been dreamed up, the work has been displayed, the sucking up to creative leaders has been done, the leftover nibbles have presumably been wrapped up in napkins and taken home, and another bunch of advertising students have learned a few tricks to help them into gainful employment. Here are some of the highlights from AUT and Media Design School.
A kiwi app combines the tangible with the digital in collaborating with Warehouse Stationery to let New Zealanders print photos from their phones.
Around 17 years after it all began, Trade Me is on track to reach its one billionth listing in early December. And the online trading company plans to celebrate this milestone by through a range of activations over the next few weeks.
StopPress’ stablemate Idealog has gone crazy! It’s slashing prices! Everything must go! To celebrate its 10th birthday, you can get a full year subscription to the magazine for only $10. That’s 365 days of food for your business brain and all for the same price as actual food like one 750g jar of Nutella, or two $5 flat whites, or four $2.50 ice creams, or $10 chips.
While showers can be vicious killers, water on the neck can also create moments of clarity, so it’s generally worth the risk. And last night as I sat in the corner of the shower weeping, scrubbing myself down after another day spent working in trade media, I started thinking about Rachel Glucina—and, more generally, the folly of big media trying to get down with the internet kids.
Every year, UK retailer John Lewis blows its budget to tell epic stories in its Christmas ads, and company usually claims the accolade for most memorable ad of the year. However, this time, it faces some strong competition from the Spanish National Lottery, which has released tear-jerking ad that has media companies around the world proclaiming it the most sentimental spot of the year.
Honda’s new demo video by RPA combines three different stories to show off the Civic’s features. Each one follows the same series of events, a man picking up a woman for their first date, but as it unfolds the viewer has control of how the date is going. Will he greet her with a high-five or some flowers? You decide.
NZME has since the beginning of this year released over 12,000 videos, which have accumulated 42 million views, and the media company is looking to further consolidate its video offering with the launch of a production studio called NZME Vision and a new content hub dubbed WatchMe. Rolled out earlier this week, the WatchMe website has already been populated with a collection of comedy shows; a combination of established and upcoming talent, all produced through NZME Vision. StopPress chats to NZME about why it’s making this move.