Patience is the key: reverse auction site Dropit soft launches, looks to expand user base

Dropit hopes punters and retailers will say yes to ‘no reserve’ and sign up to take part in reverse auctions.

Last week, Dropit soft-launched its auction website where items have no reserve price. However, this is a good thing for the punter because the longer the auction lasts, the cheaper the item becomes.

Charlotte explains Dropit and does a back spin.

What the heck is Dropit? Take a quick tour of the site with Charlotte (who is awesome). Launching Monday the 16th of November. www.dropit.xyz#idropit

Posted by Dropit on Thursday, 5 November 2015

Dropit chief executive and marketing manager Peter Howell says the site puts the consumers first in a new auction experience.

“We’ve really been looking at how we can make online auctions more fun for people. Dropit is like nothing else on the market today, it’s fast, it’s super exciting and the items are all premium. The main thrill comes from the fact that the price is always falling instead of increasing which is the polar opposite to other auctions.”

While the lowest price wins may not seem the best profit making strategy, Howell says Dropit provides an engaging promotional platform for retailers looking to profile their goods and services.

Currently, Dropit is buying and running its own items, with some supplied by investors but Howell plans to have retailers providing items when the website has its full launch December 1.

“Retail partners will provide the auction items in return for the enviable hype surrounding each daily auction.”

Howell says over a dozen retailers have already signed on, including Farmer Auto Village which has put up a Fiat Punto worth $16,940 and retailers such as Amazon Surf and Hyper Ride.

During the auction, punters can see how many others are vying for the item. Two hundred people registered in the first week, and winners have taken away an Apple IPad mini 2 for $273, and a GoPro Hero for $147, a $403 saving.

This week a Fitbit, iPod shuffle and a Boose Soundlink speaker will go up for auction while suspense builds for the Fiat Punto to go to auction on 16 December.

Dropit is not the first reverse auction site for Kiwi audiences to play. Air New Zealand has been running reverse auctions on Grabaseat since 2011.

Each Tuesday a constant flow of seats are put to auction with a reserve set dependent on route, number of seats available and class of cabin.

Air New Zealand representative says on average 20 to 30 seats are sold each week.

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