TVCs of the Week: 3 November

Who’s it for: Contact Energy by JWT  

Why we like it: While this is an interactive pre-roll rather than a traditional TVC, the Halloween-themed spot provides a nice continuation of the brand’s current campaign, which features a pair of unseen kids speaking from behind a sofa. The spot also illustrates why it’s worthwhile to shoot for the channel rather than simply re-publishing a TVC online and hoping that it gets traction.         

Who’s it for: Parkinson’s New Zealand by FCB 

Why we like it: This is a great example of how a simple idea well executed can deliver a strong message to the viewer. The spot was conceptualised by FCB’s young creative team Lennie Galloway and Thomas Gledhill—and if this chilling piece of creative is a precursor of what’s to come, then we can certainly look forward to more great work from the pair in the future.      

Who’s it for: Craigs Investment Partners by Rainger & Rolfe

Why we like it: Investment advertising isn’t renowned as the most creative around, so it’s encouraging to see Rainger & Rolfe take a less conventional route by comparing Craigs Investment’s offering to having a custom surfboard shaped. And while the spot still sells pretty hard in some parts, looking at scenes of rolling waves and a shaper plying his trade is always going to be more appealing and impactful than the usual investment approach of having a stereotypical suit talk about business    

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