The latest wave of transformative digital services has the potential to change lives to an extent far beyond the disruption caused by the previous two waves, desktop web in the 1990s and mobile in the 2000s, says Accenture Interactive’s Michael Buckley.
Author Michael Buckley
It’s alive! Welcome to the era of digitised everything and liquid expectations
From CMOs and CIOs to CeXOs: technology and marketing are becoming bedfellows
Marketing and information technology have always been siloed in discrete parts of businesses. But Accenture’s Michael Buckley argues that the emergence of new cross-departmental roles suggests that things are changing.