Today, Campbell Live tweeted a clip of a song ‘Love lifts us up where we belong’ to celebrate the fact that it was the number one show on TV3 once again last night. Despite its recent ratings boost, the show is still under official review by MediaWorks, but the team is regularly showing its gratitude to the viewers for supporting it and making the decision to get rid of it more difficult for the powers that be. It’s also maintaining its competitive streak and trying to beat the opposition, which it did in entertainingly petty fashion last night.
Monthly Archives: May, 2015
News from ASB, NZME, MediaWorks, Sugar & Partners, Datalicious, Yahoo New Zealand, CanTeen, Bite and NZ Women’s Weekly.
After farts, contestant scandals and fiery familial encounters, The Bachelor NZ concluded on Wednesday and, according to data from Nielsen, the finale attracted 900,500 viewers. This number averaged out at 461,1000 over the course of the show, and the ratings show that 227,100 viewers in the 25-54 demographic tuned in to watch Art Green choose Matilda Rice over Dani Robinson.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s been a good year for Brother Design, with the agency winning first place for its Pams confectionary range in the ‘Confectionary, Snacks, Desserts’ category at the international Dieline Awards in the United States as well as nabbing the supreme award at 21st edition of the local Pride in Print Awards.
Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.
New products fail more than they succeed. But that doesn’t seem to stop brands from continually ‘innovating’ and making more of them, no matter how impractical they might be. And Rhodes and Rose has riffed on that with a great promo for the Flextrek 37,000,000,000,000.
At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.
Air New Zealand has run the full marketing gamut for its 75th anniversary celebrations, from the Te Papa exhibition (and associated travelling plane nose), quirky inflight experiences, social media giveaways, big discounts and plenty of archival footage put to very good use in its advertising (although, disappointingly, it’s removed its 50 Cent tribute video). Much of that has been quite whimsical, which is in keeping with the brand values. But it’s wrapped all that activity up and tried to hit the audience right in the feels with a 60 second brand ad that shows how the history of the airline is inextricably linked to the history of the nation.
Earlier this year, Speight’s introduced Kiwis to Little Henry, the not-so-little Kiwi bloke who gathered his friends together to build a glorious shed featuring masculine decor, a dartboard and pull-out barbecue. This ad no doubt created envy in the hearts of many loyal Speight’s drinkers and the brand has now responded by launching an online competition that will give ten* lucky Kiwis a similarly legendary shed.
A year ago, Angus Richardson introduced the first .kiwi URLS through his company Dot Kiwi. And since then, thousands of Kiwis have signed up to give their website—whether business or personal—a more Kiwi flavour. Included among these are the Mad Butcher, Porter Novelli, the Vodafone Warriors, Kiwibank (via a subrand), Tennis NZ and Rowing NZ. We look at some of the funny URLs registered thus far and chat to Richardson about how the business is going.
Google is always looking for creative and enticing ways to get people using its services, and its latest initiative is to give amateur paranormal investigators the power of Google Maps to search for the Loch Ness monster from the comfort of their homes.
Ever since Spark unveiled its new brand, it has worked hard to redefine itself as an innovative and nimble organisation capable of appealing to Kiwis across all demographics. And given that many within its target market are shifting their media consumption to the digital space, this has seen Spark follow the audience by releasing some major digital plays over the last year. And Kate Thomas, a senior communications manager at the telco, says this is only the start of the journey.
Last month, ANZ teamed up with the RSA to launch an online campaign (conceptualised by FCB) that gave Kiwis the opportunity to publicly honour the heroes who were part of the troops that landed at Gallipoli on 25 April 1915, and the RSA says “its blown away” by the success of the campaign.
Adobe has released the finding of a survey of 648 marketers across the APAC region, and the report points out that senior players in the industry are struggling with similar issues as the importance of digital to marketing continues to grow.
There’s nothing more satisfying that than a good graph that shows trends over time and Bloomberg, one of the many media organisations focusing more on data journalism, has knocked it out of the park with a recent infographic that tracked the pace of social change in the US by looking at how long it took for inter-racial marriage, prohibition, women’s suffrage, abortion, same-sex marriage and marijuana tobe legalised.
The local car industry had its best year ever last year, with a 12 percent increase in new car sales. And the growth looks set to continue, with 750,000 New Zealanders planning to buy a car over the next year. But the way they’re buying them has changed significantly in recent years and, according to Nielsen data, 78 percent are reaching for their keyboards to help them make a purchase decision. PLUS: what the rise of mobile search means for advertisers.
By now it should be no surprise that mobile device usage is high, and that Kiwis on the whole really enjoy using smartphones. According to Research New…
“When the copyright owners are posting videos of Taylor Swift [to YouTube] before giving them to us to play it leads us to question why we exist,” says Flame Tree Media founder and director Dan Wrightson. And for this reason he’s decided to change direction of the channel after 21 years.
After separating from its long-time agency Ogilvy, Holden decided to choose its new creative partner in a novel way by giving the two top contenders FCB and Special Group their own real world tests. And it’s Special Group that has come out victorious.
DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There’s no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.
Orcon has also taken a few shots at its competitors by pointing out that they throttle customers’ broadband speeds. This criticism was first introduced via an Orcon TVC released last year that introduced Kiwis to Raoul, a revolutionary figure clad in purple military fatigues who seems determined to bringing to what he sees as ISP injustices. And this colourful character—with his oscillating accent—has returned in a new spot that is even more bizarre than those that came before.
There are many creative uses for bodily fluids, like semen being used for secret messages, religious icons being soaked in urine for art, or Whybin\TBWA adding the claret of some All Blacks to an Adidas poster (and going on to win a whole heap of awards). Now Saatchi & Saatchi Switzerland and Austrian progressive men’s magazine Vangardist have taken that idea even further by adding HIV positive blood to its ink and trying to end the social stigma surrounding the virus.
A regal curtsey for ANZ, Fly Buys, The Salvation Army and Air New Zealand this week.
After an eight-year partnership, Spark has parted ways with its direct marketing agency Rapp and appointed Clemenger-owned Proximity to the account “following a review of agency requirements”. PLUS: ASB general manager of marketing Ana Curzon to start her new role as Spark’s general manager of digital first on 18 May. UPDATE: Air New Zealand Airpoints has appointed Rapp to its account following a competitve pitch.
The Inland Revenue Department isn’t renowned for its sense of whimsy. But, with the help of Clemenger BBDO, it’s gone full cheese for a new campaign called ‘Work it Out’, which has drawn on ’80s workout videos to show everyone how easy it is to get a tax refund by heading online (viewer discretion advised).
Fly Buys has released a new campaign via Clemenger BBDO that emphasises the variety of rewards members can get with Fly Buys and how easy it is to receive them by simply “getting stuff free by doing the stuff you do every day”.
The city of Cape Town has launched a new campaign designed to encourage South Africans not to give small change to those on the street, because it does little more than keep them there.
Justin Bieber said he was going to repeatedly do it on people in his track Boyfriend; Jay Z claimed to have invented it; journalists have predicted the death of it since 1982; it has made it onto various lists of words that should die immediately; and now Spark has added the word swag—derived from swagger—to its marketing vocabulary via an ongoing campaign that now includes two new spots.
Nude ironing isn’t generally recommended, unless you’re trying to win an Xtreme Ironing competition. But Meridian, its new agency Barnes Catmur and spokesman Jeremy Wells have decided to embrace it.