Opinion
This is PR’s Moneyball Moment
Nikki Wright, managing director of Wright Communications, writes about her learnings and observations after attending the PRovoke18 Conference in Washington DC.
Nikki Wright, managing director of Wright Communications, writes about her learnings and observations after attending the PRovoke18 Conference in Washington DC.
Last week, Colmar Brunton and Wright Communications’ released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.