Tenfold Creative and Flying Fish recently joined forces to develop a nicely shot ad for spouting company Marley that draws attention to the new colour options available in the Stratus Design range. Carried by emotive musical score and slick cinematography, the new spot serves to consolidate the premier position of Marley in the spouting industry.
ANZ has launched a new cross-Tasman brand ad by Whybin\TBWA that gives a nod to the pioneering human spirit by featuring a series of snippets from innovators in their respective fields.
The Japanese are renowned for their kooky ideas, be it in the form of ads, businesses or game shows. And, to promote the speed of its new “premium 4G” ultra-fast data service, telco provider NTT Docomo has followed up last year’s elaborate high-speed fried shrimp ad with an elaborate high-speed gyoza dumpling ad.
Several weeks ago, Colenso BBDO launched Pedigree’s Found app, an innovative tool developed in conjunction with Google with the aim of giving dog owners a digital tool to find their lost pets. At the time of the app’s launch, the team at Colenso mentioned that the new tech trinket would serve as precursor to the launch of Pedigree’s new global platform. And overnight (in New Zealand) this new platform came to fruition via a pair of TVCs bearing the slogan that launched in Australia and Brazil.
The 2015 TVNZ-NZ Marketing Awards are ready to be collected. So if you feel you’ve performed heroic feats of marketing over the past year, take a leaf out of Wendy Rayner’s book, submit an entry and you could also be Mighty Marketing material.
From Ram’s patriotic effort to Cadillac’s knobby manifesto to Lincoln’s campaign featuring Matthew McConaughey, car brands often like to get deep and meaningful in their ads. Honda has given automotive cliches a bit of poke—while gratuitously promoting its new car to “a small but hard to reach demo”—with an ad featuring Abed and Dean Pelton from Community, which is being shown on Yahoo and sponsored by Honda.
Air New Zealand celebrated its 75th anniversary yesterday by holding various competitions and promotions, including a mid-air game show, a chance for customers to win back their fare and a themed flight across the Tasman. PLUS: a gallery of old Air NZ ads.
Back on Oct. 27, 1994, Wired (or, as it was then known, Hotwired) claims to have given birth to the web’s first banner ad. 20 years on and the web is littered with them, to the point where banner blindness has become a real thing. But how well do you really know your banner ads? Boonstra McDonald has created a site where you can learn a bit more about your favourite flashing friends. And it turns out large rectangle, square button, pop-under and co. have got quite interesting back stories.
Due to its rapid growth and ongoing success, Xero has on numerous occasions been dubbed the Apple of accounting by the media. And while the company is going through a rocky patch at the moment with reports showing its annual loss widening and speculation that the Australian Stock Exchange might investigate the company on account of failing to disclose information to stock holders, it remains a major Kiwi success story, which has already made strong headway in the Australian market and is also getting noticed in the US. And despite having his hands quite full at the moment with international conquests, the company’s chief marketing officer Andy Lark recently chatted to StopPress’ sister publication Idealog about taking on the US and why marketing cannot be a substitute for a great product or sterling service.
The Pew Research Center in the United States has released its 12th edition of the annual State of the News Media report, which examines the landscape of American journalism and tracks trends related to readership, revenue and device usage. And while the publication doesn’t include a Kiwi perspective, it does provide an in-depth glimpse at many of the changes and challenges that the local media also faces due to digital disruption. One of the most telling findings from the study was that 39 of the top 50 news sites now receive more traffic to their sites on mobile phones than from desktops.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In addition to the TVC released in mid April, Monteith’s has launched an online game called The New Gold Rush. The player has to find the key to Monteith’s brewery on a virtual map of the West Coast. And if the instructions are anything to go by, then the secret as to the exact location is hidden within the TVC.
In its 2015 flu campaign, the Health Promotion Agency has visualised the flu as a blue dust-like substance that floats in the air and moves from person to person.
Often ads that aim to get drivers reducing their speed involve families and children and those who would be affected most if the driver in question was to lose their life. Generally, this involves a tragic scene with a ‘speed kills’ tagline. But, in its new ‘Reduce Speed Dial’ experiment created by Colenso BBDO and Finch, Volkswagen has taken a different approach by having kids design their parents’ speedometers.