Real estate is regularly in the news, especially given the massive price increases in Auckland. But real estate conferences generally aren’t. That changed today because while the real Harcourts conference was going on at Sky City, its #harcourtsconference hashtag was hijacked by a range of Twitter users (led by Guy Williams) who all took their frustrations out on Australia’s third most dishonest profession. Here are some of the best.
Monthly Archives: May, 2015
Often when we travel abroad we tend to bring back some kind of gift or souveneir for our loved ones (for those who have children it is often unquestionably expected) but the ones who miss out tend to be our faithful canine companions, who are often first to the door. Colenso BBDO and My Dog channel this idea in a new campaign called ‘The one who misses you most’ which allowed travelers to purchase a bit of a treat for their dogs on the way home.
Speaking at the second IdealogLive event of 2015, Spark Ventures chief executive will discuss the thinking behind what he refers to as the smallest but “grooviest” part of the telco.
As advertisers continue to shift more of their ad spend online, they are looking for ways to ensure their messaging reaches the desired target audiences in the swirling mass of zeroes and ones that make up the interwebs. And given that there are more places to advertise than ever before and that audiences seamlessly shift from local to international sites, this has led the the growing popularity of programmatic ad-buying platforms. Over the last few years programmatic platform provider TubeMogul has been tracking the growth of programmatic ad buying, and the company has recently released its first quarter statistics for Australia and New Zealand.
Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.
Following on from his previous column on jargon in programmatic, Adroll managing director for New Zealand and Australia Ben Sharp looks at how marketers can use segmentation to better target consumers.
Now in its tenth year, the Documentary Edge Festival kicks off in Auckland next week and in Wellington in early June. As per usual, the festival offers a range of audio-visual delights from here and around the world to whet creative appetites. So suggest a topic in the comments that deserves a documentary—such as the untold story of how long pies spend in the warmer at the dairy, the secret history of prime ministers and ponytails or a sordid expose on the media industry’s descent into click-fuelled madness—and we’ll give the best effort two tickets to a screening of their choice.
Sadly, hair doesn’t just reappear on bald heads, but in this clever campaign called ‘The Hair Giveback’ for Regain it does, albeit in photo-form. The agency behind the campaign, Grey Advertising Bangladesh, sneakily collected photos of the baldies who headed into a local shop to have their passport pictures taken and then digitally added a full and naturalistic crop of hair to the images whilst secretly filming the whole shenanigan.
Last night, an average of 333,000 Kiwis tuned in to watch Beau Monga crowned as the winner of the second season of The X Factor NZ. And although this was well below the 446,000 viewers that tuned in for the last finale in 2013, MediaWorks spokesperson Rachel Lorimer saw some positives in the numbers.
While Sky was incorporated in 1987, its social channels were drawing attention to its 25th birthday yesterday. The remotes have changed a lot in that time, as has the broader media market, and while it still counts over half of the country’s 1.6 million households as subscribers and raked in record profits last year, there’s no doubt the competition has ramped up significantly in recent years. So, in honour of this milestone, here’s a story we wrote last year about Sky’s fruitful relationship with its long-serving agency DDB.
The Kiwi landscape stars this week as Godfrey Hirst, Tourism New Zealand and Air New Zealand take centre stage.
Dancing with the Stars, the show that seems to be made up of Shortland Street actors, radio presenters and politicians and is renowned for its second series where Rodney Hide dropped his partner during his cha-cha-cha performance is back again this year after a six-year hiatus and MediaWorks has whipped out some convincing projection (pun intended) techniques to get us interested.
The 2015 TVNZ-NZ Marketing Awards are ready to be collected. So if you feel you’ve performed heroic feats of marketing over the past year, take a leaf out of Kevin Bowler’s book, submit an entry before the deadline of 5pm Friday and you could also be Mighty Marketing material.
The ageing process is an area of fascination for many (as evidenced by a recent Getty Images campaign showing the ravages of time on four celebrities). And Y&R found some success with its last reunion campaign for Land Rover. So in a powerful illustration of the fact that that crashes don’t just cost lives, they can take futures, road safety charity Brake, Y&R NZ and Weta Digital brought some joy to five grieving families by showing what young crash victims would look like if they hadn’t been taken early.
“We’ve been through the bad and the good,” says ANZ’s head of sponsorship Sue McGregor in describing the bank’s 16-year partnership with Cricket New Zealand. And while the recent World Cup certainly falls into the latter category from a sporting perspective, is this also the case in terms of ANZ’s commercial interests?
Sometimes people find inspiration in the strangest ways, for GameStarter’s founder it was by falling down a 9-metre hole in Beijing which inspired him to create a free-falling mobile game. Now the young company has teamed up with free-diving champion William Trubridge to create a new game inspired by the urge to raise awareness about the dwindling population of Maui’s dolphin.
The science has spoken. And it’s spoken fairly selectively.
As well as being popular with the viewers, the 7 Days gang are also popular in commercial circles, with Paul Ego voicing ads for Pak ‘n Save, Guy Williams fronting campaigns for All Good and HPA, Ben Hurley MCing cricket games and Dai Henwood voicing Mitre 10 ads, spruiking fires and taking the Eddie Murphy approach for Toyota. Now Godfrey Hirst, Australasia’s biggest carpet manufacturer, has employed Henwood’s services and taken viewers on a trip around the country to announce its nationwide flooring sale.
As Mad Men comes to a close, DDB chief creative officer Damon Stapleton considers whether the end of the show also signifies the end of advertising as we know it.
Humans love a good list. And research companies love putting them together. So, for the first time, Ipsos has put New Zealand brands under the spotlight of its Influence Index. And among the usual suspects from here and around the world, there were a couple of bolters, with the Department of Conservation and Consumer NZ featuring in the top 15.
The Jono and Ben team penetrate layers in a recent skit about New Zealand drink-driving ads, which becomes a parody of a drink-driving ad of a parody of a drink-driving ad (we could go on).
If you are a child between the ages of five and nine, being a toy tester for a job is truly living the dream. The Warehouse and DDB are helping realise this dream for two Kiwi kids through a competition where young entrants upload YouTube videos of themselves reviewing their own toys. Two will be selected as official toy testers.
Contestant Matilda Rice may have won the heart of bachelor Arthur Green on The Bachelor NZ, but online clothing retailer The Iconic won the eyeballs of the hit show’s viewers. In a clever retail marketing strategy, the Australian site was the exclusive wardrobe provider of dresses for the rose ceremonies.
At a time when he is being coaxed into commercial activities through nostalgia, TRA managing director Andrew Lewis reflects on why it’s important for brands to attach their experiences to consumers’ memories.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Game of Thrones is a show largely built on political intrigue, the dynamic between good and evil, the horror of war and ambition, giant dragons, the always-approaching threat of winter and the gratuitous chopping off of appendages. Of all these possible areas of interest, Denmark-based creative agency Seligemig decided to focus on the last one for its campaign leading up to the release of season five of the hit show.
During Chopper Appeal month, Westpac in partnership with with DDB, Facebook and Starcom released a series of four confronting videos that show the horror of a woman trapped in a car. Shot by the Sweet Shop, the first three videos play out over the course of an evening, providing a glimpse at the claustrophobia and loneliness that typifies a car crash along one of the many remote roads in New Zealand. PLUS: a look what motivates people to donate.
Fairtrade sales increased by 28 percent in 2014, reaching $89 million in sales as a result of more availability of chocolate, coffee and bananas, which grew the most with a 78 percent rise. And, as part of a campaign to thank Sunday morning shoppers for taking the ethical option and supporting farmers in developing nations, All Good Bananas has employed the typically over-enthusiastic services of Guy Williams.
We keep hearing it: TV is dead and digital is the dream; your ticket to ever-lasting marketing glory. But BrandWorld’s Mike O’Sullivan says TV is still alive and well and consumers’ passion for video shows no sign of letting up.
Rapp’s Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.