The launch of a new print product is fairly rare in These Difficult Digital Times, but Tangible Media has just sent a new one into the wild, with NZ Hunting World hitting the shelves today.
Finding the right voice is a crucial component of many ad campaigns. And Word of Mouth is trying to make that job a little bit easier with the launch of its new iPhone app.
People don’t really understand the things they buy, says Andrew Lewis. And that’s the way
they seem to like it.
Make an ad interesting enough, give something away for free or fool the media into talking about something, and brands can get extra attention for less expense. And DraftFCB’s cheeky stunt to promote the premiere of Prime TV’s Secret Diary of a Call Girl did just that, earning “a free 72 hour ad” for the show and taking February’s ORCA award. Updated with comments from TRB and DraftFCB that show there were a few insiders required to pull off the stunt.
It wasn’t as bad as Qualcomm’s Born Mobile debacle at CES, but Samsung really pushed the schmaltz at today’s Galaxy S4 reveal event involving role-playing families, awkward clapping and worst of all – child actors.
Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.
M&C Saatchi recently lost its biggest client to .99, but it has clawed some business back after taking over from Shine on the RaboDirect account.
Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango’s Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.
Mr. Wolfdog is a shoo-in for marketer of the year; Carlsberg has a history of good stunts, but this is one of its best; Samsonite and Heinken take a trip around the world; some big ‘news’ for Google as Jash destroys all the videos; St Patrick’s Day through Google Glass; the story of Gatorade; while you were sleeping; an impressive proposal; up your Instagram game with Instasham; copywriting tips from the homeless; a motorbike with character; thumbs not guns; the hater app; and a couple of links for the OCDers here and here.
Stories are at the heart of Fairfax Media New Zealand’s latest trade campaign aimed at selling advertisers on the potential of tagging along with developing news.
Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice.
When we spoke with Google’s country manager Tony Keusgen last year, he was openly beating the white coat marketing drum and said the New Zealand industry had a long way to go when it came to properly embracing evidence-based marketing. And he seems to have found an ally in that crusade in Vivaki, which has signed up for one of the biggest YouTube inventory deals in the company’s history on the back of a research project that looked at the prevalence of dual screening in New Zealand.
Bad news for millions of people (including a few in StopPress office judging by the weeping in the corner) – Google Reader is no longer. The news aggregation and RSS tool is to be axed in July, according to Google.
Ohbaby becomes the latest magazine publisher to join the digital fray with the launch of its magazine on Apple’s Newsstand platform.
After a competitive pitch, Contagion has been chosen as the full creative and media partner for New Zealand’s largest shoe retailer, Number One Shoes.
Browsing the New Zealand Herald website this morning for Pope stories I noticed a few new buttons that weren’t there the day before. Overnight the NZ Herald has added features to make sharing on the site a little bit easier.
A year ago Google New Zealand consisted of three people who would fly back and forth from Sydney to manage sales over here. Now there’s about a dozen sales staff working in Auckland.
Bravery is a two-way street, says Saatchi & Saatchi’s Philip O’Neill.
It’s certainly not the sexiest of products, but that hasn’t stopped Blu Tack’s colourful little monster from capturing the attention of Kiwis and taking out Colmar Brunton’s Ad Impact Award for January.
Sean Parker, founder of Napster and an early investor in Facebook and Spotify, is a figurehead in the digital revolution of the past 15 years. In the wake of his new documentary Downloaded, which tells the story of the controversial music sharing service, Contagion’s Tom Bates pulls up a chair to hear his view on how we got to where we are now, how the world has changed and how to move forward.
DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.
Agencies celebrate financial stability and single-minded focus at this year’s Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.
Monteith’s time traveller, Westpac’s human ATM and Dulux’s DoC hut love FTW.
Some see the National Government’s ‘Conservation for Prosperity’ mantra as oxymoronic. But whatever your thoughts on the approach, it’s clear that public/private relationships will become an increasingly common funding model for the Department of Conservation. And Dulux has followed on from Air New Zealand and signed up for a three year $1.5 million deal that will see it provide a total of 54,000 litres of paint to keep the department’s huts, buildings and assets looking their best.
My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you’d be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr’s Deborah Pead.
What’s been happening at SXSW so far? Here’s a little recap courtesy of the people soaking up the vast array of topics—from humanity innovation to brand engagement in new media.
Tom Bates fought his way through the throngs of hipsters taking photos of their food to attend Mashable’s Variety Show at SXSW. And from transparent screens to native advertising to Nyan Cat, he got a taste of the future.
It’s become something of a tradition to post the latest Old Spice ad, and while there have been a few misses, there have many been more hits in recent years. And Mr Wolfdog, Old Spice’s new predatory director of marketing, is definitely in the latter.
It hasn’t been a particularly good day for the banks. Westpac seems to have unintentionally offended a few Greeks with its latest ad and a massive class action suit over “the unlawful overcharging of Kiwis for many many years” was also announced. But that hasn’t stopped ASB from continuing on its empowering, successful path with the first product-specific ad after the launch of its Succeed On campaign.
BNZ Bank launched its YouMoney online banking service last month, now the company is pushing a new ad campaign across TV and online to attract the youth to what is seldom considered cool: a bank.