Monthly Archives: March, 2013

News
NZTA and Clems aim to reinvent the wheel with new approach to road safety
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Over the years, the worst case scenario approach has typically been favoured to drum home road safety messages in New Zealand. And a degree of complacency has now developed among some who simply block those messages out. But the new ‘Drive Social’ campaign by NZTA and Clemenger BBDO has moved away from targeting specific groups with blood and guts and into targeting all drivers with warm fuzzies.

News
TVNZ on track to hit target
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When we spoke with TVNZ’s head of sales Jeremy O’Brien last year about its new branded content initiative, he said he made no apologies for TVNZ being a commercial broadcaster. And, unlike many other commercial broadcasters in this part of the world, it’s actually making a profit and is on target to meet its full year Statement of Intent forecast.

News
Gallery: Friends in High Places
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Over 600 media and advertising movers and shakers attended the third annual Friends in High Places party last night at Mantells on the Water in Westhaven, Auckland to see Funkommunity, Latin Aotearoa, David Dallas, PNC and Aaradhna take to the stage. And here’s what they got up to.

News
Me want cookie! Indies! John Jameson! Bread! Paint! Wool! Water! Nazis! Messi! Time!
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Oreo’s story of the splitter; the next big indie film thing via Andy Samberg; the little known history of John Jameson; bread to be free; Audi’s automotive paintball extravaganza; woolly thinking with Knitterstream; drink the billboard; Nazis like you’ve never seen them; some ‘stunning’ special effects in the second-worst cricket-related ad you’ll see all year; some actually stunning time lapse from Joe Michael as part of the Dark Cloud: White Light project; time is of the essence; a brilliant campaign for the new season of Game of Thrones; actual Kevin Bacon; a Toyota timeline; and the PPA’s magazine cover of the century.

News
The rebirth of Axis
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After last year’s Axis Awards, shit hit fans when two of the country’s best campaigns—NZTA’s Ghost Chips and Steinlager’s ‘We Believe’—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country’s executive creative directors have been working together to make sure it doesn’t happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.

News
Ogilvy drinks in Pernod Ricard win
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Last week was a rough one for Ogilvy, with Kiwibank deciding to scratch its seven year itch and shack up with its STW stablemate Assignment Group. But it’s balanced out the bad with a bit of good after winning the remainder of the Pernod Ricard New Zealand account and being installed as its strategic and creative communications agency.

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