Movings/Shakings: 15 March

Chair switching

The Outdoor Media Association of New Zealand has announced a change in leadership, with members electing iSite Media chief executive Wayne Chapman to the role of chairman. 

“I’m pleased to assume the role of chair and am enthusiastic about the future for the out-of-home sector. 2013 has started positively, and longer term the macro consumer and media trends generally support the increasing relevance of outdoor advertising within the media mix.” 

The outgoing chair, APN Outdoor’s Phil Clemas, echoed the sentiment. 

“Like most media channels, outdoor endured a challenging 2012 but early signs indicate a return to growth for the channel in 2013. The market will see some exciting initiatives and innovations from outdoor operators this year and I look forward to working alongside Wayne and our other members in helping OMANZ to continue to lift the profile of OOH and leverage its unique advantages.”

Pay what you want

David MacGregor has realised a dream and has a new business model.  

“You can have my experience and knowledge for free (it’s good stuff, I’ve been involved in award winning advertising campaigns, I’ve helped redefine the advertising agency business model and redefined the start up model for publishing, I am acknowledged as an innovator, I have helped companies and brands make millions of dollars). But I warn you, I’m not a glad-hander and I won’t simply be agreeable to take your money. I will spend time with you for free to get an understanding of your business and to share my ideas on how businesses can create more satisfying experiences for all of their stakeholders – customers, employees and shareholders.” 

MacGregor says agencies have been giving away their ideas for years. And so has he. 

“We just didn’t know we were doing it – you can have our ideas in return for media commission.” 

He is basing the new model on a book by Stanford Professor C.K Prahalad called The Fortune at the Bottom of the Pyramid. And, in a similar fashion to Radiohead, which asked fans to pay what they wanted to for In Rainbows, or even the free bike tours often run in tourist centres, he will be paid what the businesses he works with think his ideas are worth (to be eligible he says the business needs to be based in Auckland or else pay travel costs; have either cash-flow or venture capital; and be interesting, either for its business challenge or because it’s just plain interesting). 

“You can tell me what you want me to invoice you – what you think is a fair reward. It might be a hundred thousand dollars, it might be nothing (maybe you’re a charity or a start-up and, right now, nothing is everything you have). If I like your business (no one does business with people they don’t like) and you like me and the ideas I bring to the table, maybe we’ll forge a mutually profitable business relationship … I really don’t mind if you are running a multi-million dollar enterprise or a tech start-up. You need to connect and resonate with customers and future customers. Let’s have some fun, bounce a few ideas around, create wealth.” 

Grabbing on

Rachel Trafford has been appointed to the newly created role of digital advertising sales manager at GrabOne. 

She will be responsible for developing and growing the existing advertising options of New Zealand’s leading daily deal company and will drive sales across all GrabOne site real estate, including more specialised opportunities such as sponsored ‘Theme Days’ and integrated deals. 

Trafford has an extensive background in digital sales, working most recently at Digital Network Sales as New Zealand country manager for the last two and a half years and as account manager at MSN NZ. 

She hopes to work closely with GrabOne’s current clients and across advertising agencies to sell space on GrabOne sites and via the GrabOne database. 

“We believe GrabOne’s database is one of the largest and most active databases in New Zealand,” she says. “Our ecommerce capabilities enable us to work closely with businesses without the daily deal structure, while still reaching our million plus Grabbies. We’re now offering much more than just another deal; we’re able to build specialised promotions, branding opportunities and unique partnerships.”

Casey Eden, GrabOne sales director, says Trafford’s role is still in its infancy, but it has grown out of demand by more New Zealand clients and agencies to tap into the database.

“Rachel’s appointment ensures we can offer even more benefits to our traditional GrabOne offers. Rachel’s experience and background is a huge asset to our team.  Her strong understanding of the digital space and experience in selling online make her an ideal fit and we know she’ll be brilliant in ensuring we bring a quality advertising solution to our clients.”

Simpson’s sales

iSite Media has promoted Steve Simpson to the
newly created role of associate sales director.

Simpson has been at iSite for five years and in that time has made a vital
contribution to the ongoing success of the business. 

“This promotion reflects
that commitment, and recognises the expanded responsibilities that he has
assumed, and will continue to assume over time,” says a release. 

Frosted Orange

Andrew Frost has been hired as group finance manager at experiential, hospitality and events agency The Orange Group.

Previously with Competenz, he started in the role of financial controller and admin manager, before being promoted to the role of general manager of finance and corporate Services. 

“I’m excited by the challenges of joining such a dynamic agency. The experiential, events and hospitality industries are new territories that I’m looking forward to working in,” says Frost.

Frost’s career has seen him successful in roles as a chartered accountant as well as on the corporate side. He studied at Auckland University and the Manukau Institute of Technology and has worked for companies including Hayes Knight and Flight Centre, where he was promoted from finance manager to CFO – product nation.

“Andrew brings highly relevant experience to Orange, from technical accountancy to driving better performance. He is already proving an asset to the group and I’m looking forward to working with him as we grow the business,” says chief executive Tony Gardner.

The Orange Group has been operating for 21 years and in 2011 and 2012, it successfully expanded its experiential marketing division, developed in part by Orange bringing a significant amount of Rugby World Cup business into New Zealand from international agencies and tenders. Its Rugby World Cup work has provided new international opportunities being pursued by the company directors, Stu and Semele Robertson, and a number of experiential campaigns for companies such as ANZ, TVNZ, Kellogg’s and Samsung. 

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