Monthly Archives: March, 2013

News
Fonterra shuns the sun with ‘game changing’ new innovation, Colenso rounds up a herd of vampire cows
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Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.

News
Twitter turns seven
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Twitter turns seven today and releases video to celebrate. Plus how to take a walk down memory lane and find out what your first tweet was.

News
Goats! Furby! Farts! Honesty! Paper! Hollywood! Soy! Shoes! Violence! Brent!
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One angry goat; it’s always the ones you least suspect; the curse of social farting; the joy of transparency; paper lives on; there’s nothing new under the Hollywood sun; take that, Soy; shoes are boring; a guy who really wants to get out of the office; the return of Brent; fixing graffiti; old people wearing vegetation; and a cabinet carved to look like a digital glitch.

News
Mac’s pushes the craft connection, Speight’s looks to the past
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There’s been plenty of chat about craft beer recently, with the ‘craft beer you can actually drink’ campaign for Lion’s new Crafty Beggars range—and what some see as its duplicitous brand wank—ruffling a few feathers. Lion-owned Mac’s also sits in the ‘popular craft’ category and it’s also aiming to firm up its association with the term through its Craft Collective promotion.

News
Ease vs. overload: the blessing/curse of connection
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Digitally connected consumers in New Zealand use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen. But other studies show technology hasn’t made life easier or more fulfilling at a fundamental level. PLUS: an infographic on the state of digital play in New Zealand.

News
Marmageddon comes to an end, Henry congratulates Kiwis for enduring crisis—UPDATED
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Sanitarium and Saatchi & Saatchi made the best of a bad yeast-based situation by creating the Don’t Freak Out campaign and focusing on the brand’s ‘flawsomeness’. And, not surprisingly, it’s also making the most of Marmite’s long-awaited comeback, with a Facebook countdown, a bit of a PR offensive and another rousing speech from the father of the nation, Graham Henry, congratulating Kiwis on getting through these dark days.

Opinion
Can neuromarketing make mind readers of us all?
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Ever since the days of Ernest Dichter, the Austrian-American psychologist and marketing expert who pioneered the application of Freudian psychoanalytic concepts to the study of consumer behaviour, marketers have been trying to tap into the human subconscious to influence consumers. Theresa Clifford outlines six areas of research currently receiving the most attention in business and marketing circles.

News
The super powers of sponsorship
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Product placement is just about as old as time itself (or at least, almost as old as the film industry). But what if some of our favourite superheroes were to be underwritten by the likes of Nike or Adidas? Italian Roberto Santos’ series Sponsored Heroes imagines some possible pairings.

News
Brewed in the future, causing confusion in the present
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A couple of years ago Barnes, Catmur & Friends employed the services of some LED lights and a thermometer to rub salt in the wintry wounds of Kiwis and draw attention to the temperature in Fiji. And now, to draw attention to the fact that Asahi has been ‘Brewed in the Future since 1987’, it’s added a digital clock to a billboard in Ponsonby Road that, as Paul Catmur says, has been “causing a wee bit of confusion all around” and keeping revellers on their toes.

News
Y&R ends drought with Westfield win—UPDATED
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DraftFCB resigned the Westfield account at the start of the year and took up the Paper Plus business soon after. And after a competitive pitch, it’s thought Y&R has finally put one in the win column and taken over the account.

News
From the stage to the streets: Adshel dresses up for WOW
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There’s always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there’s some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the ‘Off the Wall: Wearable Art Up Close’ exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.

News
What do an egg and a Moleskine Photo Book have in common?
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Moleskine Photo Books were already classics, but now they’re fast and cool. Once you’ve uploaded your images, MILK Books’ new Autofill tool pre-populates your photo book so you can make it in less time than it takes to boil an egg. Try it now with a 20-page, genuine Moleskine Medium Photo Book for only US$20. Enter BOILANEGG/MOLESKINE when you check out.

News
Get slangy, win One Man, Two Guvnors tickets
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One Man, Two Guvnors, which is currently playing at The Civic Theatre as part of the Auckland Arts Festival, has received a host of five star reviews around the world, with The Guardian saying that it was “a triumph of visual and verbal comedy,”, Everything Theatre describing it as “one of the most side-splittingly hilarious productions ever to be staged in London” and StopPress saying “it’s definitely a stage production”. Benevolent taxi media company Taxi Impact has offered up a couple of tickets to the show and even though it’s set in Brighton, the East End is close enough, so give us your best bit of Cockney rhyming slang and you could be the lucky recipient of a couple of $118 Lemony Snickets.