Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.
Monthly Archives: March, 2013
It’s no easy feat to have one out of every seven people on the planet surfing your site for videos of cats and Justin Bieber, but that’s exactly what YouTube’s achieved this month.
Twitter turns seven today and releases video to celebrate. Plus how to take a walk down memory lane and find out what your first tweet was.
One angry goat; it’s always the ones you least suspect; the curse of social farting; the joy of transparency; paper lives on; there’s nothing new under the Hollywood sun; take that, Soy; shoes are boring; a guy who really wants to get out of the office; the return of Brent; fixing graffiti; old people wearing vegetation; and a cabinet carved to look like a digital glitch.
There’s been plenty of chat about craft beer recently, with the ‘craft beer you can actually drink’ campaign for Lion’s new Crafty Beggars range—and what some see as its duplicitous brand wank—ruffling a few feathers. Lion-owned Mac’s also sits in the ‘popular craft’ category and it’s also aiming to firm up its association with the term through its Craft Collective promotion.
The Great Bank Wars of 2012 made for enthralling marketing viewing and, after the National Bank shuffled off, its competitors smelled blood. Now Roy Morgan has provided some figures on just how many Kiwis shifted banks in the past year and where National Bank customers went.
Interactive advertising saw the largest dollar figure growth of all measured categories according to the Advertising Standards Authority’s 2012 annual turnover report.
Wellington-based digital studio Resn will be one of the first developers in the world to launch on the highly anticipated Leap Motion platform.
Fifteen dollars a month. That’s what overseas readers will need to pay in order to access stories on The Age and Sydney Morning Herald websites.
New Zealand band The Naked and Famous uses Reddit to promote new live concert film. What started as a promotion quickly grew into a question and answer session with fans and newcomers alike.
Digitally connected consumers in New Zealand use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen. But other studies show technology hasn’t made life easier or more fulfilling at a fundamental level. PLUS: an infographic on the state of digital play in New Zealand.
Late last year, Young & Shand’s Ben Young and Daniel Phillips ventured to New York to attend the ad:tech 2012 conference. And here’s what was being talking about on the bleeding edge.
Following on from the success of the initial Share a Coke campaign, Coca-Cola has partnered with Universal Music so New Zealanders “can relive these special moments with friends and family by sharing a Coke and a song”.
AUT’s Paul White has been challenging assumptions around outdoor advertising.
Television is still the top earner in ad land raking in $614 million and accounting for 28.4 percent of all advertising in 2012, according to the Advertising Standards Authority’s annual industry turnover statistics.
The image of Chinese revolutionist Mao Tse-tung dancing the infamous Gangnam Style was just too much for the Auckland Council, which has denied Powershop’s latest ‘Same Power Different Attitude’ ad from appearing on its bus stops.
Sanitarium and Saatchi & Saatchi made the best of a bad yeast-based situation by creating the Don’t Freak Out campaign and focusing on the brand’s ‘flawsomeness’. And, not surprisingly, it’s also making the most of Marmite’s long-awaited comeback, with a Facebook countdown, a bit of a PR offensive and another rousing speech from the father of the nation, Graham Henry, congratulating Kiwis on getting through these dark days.
Ever since the days of Ernest Dichter, the Austrian-American psychologist and marketing expert who pioneered the application of Freudian psychoanalytic concepts to the study of consumer behaviour, marketers have been trying to tap into the human subconscious to influence consumers. Theresa Clifford outlines six areas of research currently receiving the most attention in business and marketing circles.
Product placement is just about as old as time itself (or at least, almost as old as the film industry). But what if some of our favourite superheroes were to be underwritten by the likes of Nike or Adidas? Italian Roberto Santos’ series Sponsored Heroes imagines some possible pairings.
Asahi is looking to the future with its latest billboard, but Mitsubishi has been dwelling on the past with its Mirage campaign and NZ Woman’s Weekly subscribers were transported back in time in this week’s issue with a magazine cover from 1985 and an old Mirage ad on the back.
A couple of years ago Barnes, Catmur & Friends employed the services of some LED lights and a thermometer to rub salt in the wintry wounds of Kiwis and draw attention to the temperature in Fiji. And now, to draw attention to the fact that Asahi has been ‘Brewed in the Future since 1987’, it’s added a digital clock to a billboard in Ponsonby Road that, as Paul Catmur says, has been “causing a wee bit of confusion all around” and keeping revellers on their toes.
DraftFCB resigned the Westfield account at the start of the year and took up the Paper Plus business soon after. And after a competitive pitch, it’s thought Y&R has finally put one in the win column and taken over the account.
Cheerfully depressing BNZ Kiwisaver ads tells it like it is, making you ponder the outlook of your retirement years.
There’s always a whole heap of creativity on display when the amazing outfits competing for the World of Wearable Art Awards hit the stage in Wellington every year. And now there’s some creativity on the streets as well, with Adshel and True joining forces to create a specially built shelter on Ponsonby Road to promote the ‘Off the Wall: Wearable Art Up Close’ exhibition currently featured at the Auckland Museum and drive ticket sales for the 2013 show from 26 September – 6 October.
Moleskine Photo Books were already classics, but now they’re fast and cool. Once you’ve uploaded your images, MILK Books’ new Autofill tool pre-populates your photo book so you can make it in less time than it takes to boil an egg. Try it now with a 20-page, genuine Moleskine Medium Photo Book for only US$20. Enter BOILANEGG/MOLESKINE when you check out.
Six months on from selling his remaining 25 percent stake in Sella and GrabOne to APN for a cool $4 million, Shane Bradley launches his latest endeavour: Pet.co.nz.
Real estate company rubs salt into wound by showing this reporter all the houses he’ll never afford with visual and interactive iPad app.
One Man, Two Guvnors, which is currently playing at The Civic Theatre as part of the Auckland Arts Festival, has received a host of five star reviews around the world, with The Guardian saying that it was “a triumph of visual and verbal comedy,”, Everything Theatre describing it as “one of the most side-splittingly hilarious productions ever to be staged in London” and StopPress saying “it’s definitely a stage production”. Benevolent taxi media company Taxi Impact has offered up a couple of tickets to the show and even though it’s set in Brighton, the East End is close enough, so give us your best bit of Cockney rhyming slang and you could be the lucky recipient of a couple of $118 Lemony Snickets.
Radio revenue saw an upswing in January and February, with a year-on-year growth of 6.5 percent across the market according to the Radio Broadcasters Association (RBA).