Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Marketing, advertising & media intelligence
This is a message from your sober self: Cheers and Uber call on tipplers to advise their future drunk selves
Cheers NZ is encouraging New Zealanders out on the town to have conversations with their sober selves via Facebook Messenger to make sure they hydrate, eat food and go home at the time they originally planned.
Uber has been under scrutiny for its practices surrounding driver pay and licensing. Now, that anger has spilt over into its advertising, with the Advertising Standards Authority (ASA) upholding a complaint that was made against one of its billboards.
With Sam being the most common unisex name among Uber riders and New Zealand in general, Uber has partnered with All Blacks Sam Cane and Sam Whitelock to promote free rides for all those who share the name.
Special Group has been appointed Uber’s creative agency across New Zealand and Australia.
As offices wind down and the summer sun takes full effect, a number of brands are giving timely warnings to drink responsibility and stay safe.
Pandora and Uber are transforming the in-car listening experience for riders, allowing them to personalise the journey with their favourite tunes following the streaming service's integration into the rider app.
Pandora has announced a new partnership that sees the music-streaming company hitch a ride with Uber. From this week, Pandora will be integrated directly within the Uber driver app, giving drivers the ability to manage their Pandora stations and rides in a single place.
Last month, Uber transformed its back seats into a Dragon's Den of sorts, to give Auckland entrepreneurs the chance to pitch to their business concepts to business leaders and investors. Aranui Ventures founder Robett Hollis shares three lessons he learnt at #UberPitch.
Uber is transforming its back seats into a Dragons' Den of sorts tomorrow, giving the business thinkers of Auckland a chance to pitch their business ideas to a panel of leaders and investors who are looking for their next opportunity.
This last Sunday again marked a day of breakfast in bed, being taken out for a meal or watching kids take over all the chores. It also again served as another excuse for marketers to inundate us with their Mother's Day-themed advertising. We look at some of the most creative efforts that popped up this year.
The story of a thieving taxi driver and an accommodating Uber driver help paint a picture as to why W3 Digital’s Mark Cameron believes that in the face of technological disruption, the best way for a business to stand out from its competition is to deliver an outstanding and integrated customer experience.
Yesterday, Uber announced via an email and social media that it would be reducing its rates by 20 percent. We asked three Uber drivers how they felt about getting their pay rates cut by a fifth. Understandably, the response wasn't great. And what's more is that with the gig economy growing every year, we could soon see their disappointment spread to other industries as well.
Despite Uber taking off around the world with an ever expanding network of drivers and passengers, the struggle for women to feel safe on their journey remains an issue.