articles tagged 'Twitter'

A serious case of football fever

  • PopPress
  • June 12, 2014
  • StopPress Team
A serious case of football fever

Every brand and his dog is trying to get in on the action for the Football World Cup. And here are a few more ads from Twitter, GoPro and Adidas.

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Mad Butcher turns cleaver toward bullies—UPDATED

  • Social media
  • April 23, 2014
  • Damien Venuto
Mad Butcher turns cleaver toward bullies—UPDATED

A recent submission made by the Dunedin Social Services Council and Community Law Centre said that as many as nine out of ten teenage girls in counselling had been encouraged to end their lives via social media. Add to this the fact that New Zealand still grapples with a disproportionately high suicide rate among young people, and it becomes evident why the Mad Butcher has decided to back a new anti-bullying campaign that was launched by Pead PR. From now until 23 May, high schools around the country nominated by the Mad Butcher will produce two-minute anti-bullying videos, which will then be posted the company’s Facebook page. PLUS: see which celebrites have gotten involved. Updated with additional comments from Mad Butcher chief executive Michael Morton.

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ASB uses social starvation to aid St John

  • Social media
  • April 10, 2014
  • Amanda Sachtleben
ASB uses social starvation to aid St John

Back in the day, giving up food or money was the ultimate sacrifice for a cause. But in an age when parents punish their children by taking away electronic devices, ASB is taking social media use away from its most avid team member for a week to help its sponsor organisation St John.

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BuzzDial: inside a local start-up's mission to become 'the Google analytics of TV'

  • Social media
  • March 25, 2014
  • Ben Fahy
BuzzDial: inside a local start-up's mission to become 'the Google analytics of TV'
Geoff Devereux, Tom Cotter and Ross Howard

You can tell by the particularly un-Kiwi job title on Ross Howard's business card (Senior Vice President of Product & Design) that BuzzDial, the fledgling tech start-up he co-founded with similarly accomplished digital media bods Tom Cotter and Geoff Devereux, is looking much further afield than the small local market. And with M-Com's Adam Clark coming on board as chairman, Stephen Tindall's K1W1 fund investing in the business and positive responses to the product from a number of global broadcasters, it seems to be off to a pretty good start.

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What's this Twitter thing?

  • PopPress
  • March 21, 2014
  • StopPress Team
What's this Twitter thing?

It's hard to believe it's been eight years since the first tweet, but Twitter is marking the milestone with a new online tool that lets you find out the short message you first broadcast to the world — and see the cautious early efforts of other users.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Facebook stays on top in the battle for social eyeballs

  • Social media
  • March 13, 2014
  • Amanda Sachtleben
Facebook stays on top in the battle for social eyeballs

Facebook is dominating Kiwi social media use, not just in the number of New Zealanders using the network, but also in the amount of time spent dwelling on the activity. The social network's local dwell time far outpaces the next best performing channel here, Reddit.

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Make your own selfie gold

  • PopPress
  • March 4, 2014
  • StopPress Team
Make your own selfie gold

If Ellen de Generes can break Twitter with her celebrity selfie, maybe you can do the same with a new site that lets you puts your mug alongside the stars. Or you could just try going viral with the Official Grumpy Cat take on the famous snap.

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BNZ staff take YouMoney on a social journey

  • Social Media
  • February 19, 2014
  • Amanda Sachtleben
BNZ staff take YouMoney on a social journey

BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That's evident in its current bid to promote the YouMoney tool with a road trip to university campuses.

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Air NZ rethinks call for volunteer writers

  • Social media
  • February 10, 2014
  • Amanda Sachtleben
Air NZ rethinks call for volunteer writers

Air New Zealand is reconsidering its approach to an initiative seeking volunteers to write for The Flying Social Network after a Twitter backlash, and is considering compensation it could offer to those who make contributions.

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Should you get sweet with Jelly? ... and how could it be sweeter?

  • Opinion
  • January 22, 2014
  • Simone McCallum
Should you get sweet with Jelly? ... and how could it be sweeter?

Twitter co-founder Biz Stone's app jelly changes the way we get answers by letting us send pictures with questions to our social network. Simone McCallum notes brands are asking and answering on Jelly, but wonders what its purpose really is.

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14 social media facts, frivolities, forecasts, fails and fallacies

  • Social media
  • January 15, 2014
  • Michael Carney
14 social media facts, frivolities, forecasts, fails and fallacies

Another year, and by now you probably think you have a pretty good understanding of social media. Perhaps so. Then you won’t mind if we put that to the test, will you? So strap yourself in as Michael Carney takes you on a journey through what you need to know as we plunge into 2014.

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Dodge gets horsepower out of responses to Durango campaign

  • PopPress
  • October 10, 2013
  • StopPress Team
Dodge gets horsepower out of responses to Durango campaign

A tweet that queried the horsepower of one horse was enough for Dodge to make a nice sequel to its campaign featuring fictional newsman Ron Burgundy. A talking horse that calculates its own horsepower? No, really.

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Vice: a parody

  • PopPress
  • October 8, 2013
  • StopPress Team
Vice: a parody

Vice has gained a reputation as an arbiter of cool, with its gonzo reporting, its humorous and fiercely sarcastic opinion pieces and its focus on bacchanalian excess. Plenty of brands looking to ride on these youthful, alternative coat-tails are employing their services through native advertising and branded content. And its stories have also inspired a brilliant fake Twitter account @Vice_Is_Hip.

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The Edge shows radio's social side

  • Social media
  • September 11, 2013
  • Rob MacGregor
The Edge shows radio's social side

The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.

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Shameless Twerking eyeball grabbing - would you do it?

  • Advertising
  • August 27, 2013
  • StopPress Team
Shameless Twerking eyeball grabbing - would you do it?

So Miley Cyrus' raunchy Twerking at the VMAs drew hordes of viewers. Has grabbing eyeballs come to this? Frankly, yes.

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