In a recent segment, John Oliver aimed his verbal barbs at corporations who attach their commercial Tweets to serious issues. He leads the discussion by referring to US-based DiGiorno Pizza, which used the #WhyIStayed (created to raise awareness of domestic violence) without reading what it was about. The consequential ‘#WhyIStayed You had pizza’ Tweet was met with instant outrage from the online community, and resulted in various reports on mainstream media.
But Oliver doesn’t restrict his criticism to corporations that make online faux pas. He also condemns those that make seemingly innocuous and thoughtful Tweets, such as those published on the 13th anniversary of the 11 September attacks. In his typically scathing style, Oliver makes the point that corporations should really just “remain respectfully silent”.