articles tagged 'Special Group'

TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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Holden trumpets its one percent finance offer with a flick of a finger

  • Advertising
  • January 20, 2017
  • StopPress Team
Holden trumpets its one percent finance offer with a flick of a finger

In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.

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Ads of the Week: 13 December

  • TVC of the Week
  • December 13, 2016
  • StopPress Team
Ads of the Week: 13 December

Round of applause to Paspaley Pearls, Spark and Rebel Sport.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Paspaley Pearls and Special Group team up for another epic adventure

  • Advertising
  • December 13, 2016
  • StopPress Team
Paspaley Pearls and Special Group team up for another epic adventure

Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new 'Life Needs Adventure' campaign via Special Group, Australia's Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.

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Colenso BBDO, OMD and DDB win big at Campaign Asia-Pacific Awards

  • Awards
  • December 9, 2016
  • StopPress Team
Colenso BBDO, OMD and DDB win big at Campaign Asia-Pacific Awards

New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

‘How many designers does it take to change a lightbulb?’ Special Group’s Heath Lowe on why design thinking should inform everything

  • Design
  • November 25, 2016
  • Damien Venuto
‘How many designers does it take to change a lightbulb?’ Special Group’s Heath Lowe on why design thinking should inform everything

Special Group was this week declared the Australasian Branding and Design Agency of the Year by B&T magazine. We chat to the agency's design creative director and founding partner Heath Lowe about design being about more than just making pretty things.

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Ads of the week: 22 November

  • TVC of the Week
  • November 22, 2016
  • StopPress Team
Ads of the week: 22 November

Take a bow 2degrees, ASB and Countdown.

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Powershop puts the power in Kiwi hands to trump Trump

  • Advertising
  • November 4, 2016
  • StopPress Team
Powershop puts the power in Kiwi hands to trump Trump

With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.

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Freedom Farms takes its ethical message mainstream

  • Brand
  • October 21, 2016
  • Erin McKenzie
Freedom Farms takes its ethical message mainstream

Freedom Farms recently celebrated a significant milestone for the brand by launching its first mainstream media campaign in the shape of a set of billboards trumpeting the ethical point of difference of the brand. But getting to this stage has been no simple task. So we chat to co-founder Gregor Fyfe about the growth of the business over the last few years.

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Ads of the week: 11 October

  • TVC of the Week
  • October 11, 2016
  • StopPress Team
Ads of the week: 11 October

Round of applause to Sleepyhead, Countdown, TVNZ and Air New Zealand.

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Hypothetical laughs from 2degrees take out Ad Impact award for August

  • Advertising
  • October 6, 2016
  • StopPress Team
Hypothetical laughs from 2degrees take out Ad Impact award for August

2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.

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Ads of the Week: 6 September

  • TVC of the Week
  • September 6, 2016
  • StopPress Team
Ads of the Week: 6 September

Round of applause for Jed's Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.

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Jed's Coffee personifies its range as it dips into branding on TV

  • Advertising
  • September 5, 2016
  • StopPress Team
Jed's Coffee personifies its range as it dips into branding on TV

BrewGroup subsidiary Jed's Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand's numbering system, thereby making it easier for consumers to make the appropriate choice from what's on display in the supermarket.

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2degrees hypothesises what happens to unused data

  • Advertising
  • August 15, 2016
  • StopPress Team
2degrees hypothesises what happens to unused data

2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all that unused mobile data go?

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2degrees account up for pitch

  • Advertising
  • July 15, 2016
  • Damien Venuto
2degrees account up for pitch

2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.

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