March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.
Marketing, advertising & media intelligence
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Round of applause to Paspaley Pearls, Spark and Rebel Sport.
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new 'Life Needs Adventure' campaign via Special Group, Australia's Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
‘How many designers does it take to change a lightbulb?’ Special Group’s Heath Lowe on why design thinking should inform everything
Special Group was this week declared the Australasian Branding and Design Agency of the Year by B&T magazine. We chat to the agency's design creative director and founding partner Heath Lowe about design being about more than just making pretty things.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Take a bow 2degrees, ASB and Countdown.
With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.
Freedom Farms recently celebrated a significant milestone for the brand by launching its first mainstream media campaign in the shape of a set of billboards trumpeting the ethical point of difference of the brand. But getting to this stage has been no simple task. So we chat to co-founder Gregor Fyfe about the growth of the business over the last few years.
Round of applause to Sleepyhead, Countdown, TVNZ and Air New Zealand.
2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
Round of applause for Jed's Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
BrewGroup subsidiary Jed's Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand's numbering system, thereby making it easier for consumers to make the appropriate choice from what's on display in the supermarket.
2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all that unused mobile data go?
2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.