Browsing: Special Group

News
A matter of fact: Barnes, Catmur & Friends goes into bat for Special Group
By

Last week Special Group made Barnes Catmur & Friends a quilt of love as part of the Axis Call for Entries campaign. And, after a slight delay due to ‘censorship issues’, Barnes, Catmur & Friends has returned the favour, with creative managing partner Paul Catmur embracing the confrontational interviewer within, aggressively singing the praises of his fellow indie and probably ensuring his agency will never be bought by WPP.

News
Build it (in the mall) and they shall come (to the school): Unitec brings the campus to life with ‘Open Home’
By

Unitec has done a good job of bringing academia to life in recent years, with its reality-advertising campaign Change Starts Here, GPS-enabled buses that turned Auckland into a media platform for ‘We make the people who make it’ and, most recently, the personalised Umag. And it’s once again taking the school to where the potential students are: the mall.

News
Unitec and Bauer turn Kiwis into editors/cover stars with personalised magazine
By

Humans are simple creatures. Put their name on a Coke and they go crazy. Put their kid on the cover of a magazine and mums will clog up the internet. And now Unitec, Special Group, Open and Bauer are attempting to tap into that feverish narcissism once again with U Mag, a personalised magazine that doubles as a customised prospectus and is thought to be a world first.

News
Main, Parker take Black Pins, Special Group makes it a packaging trifecta and Clemenger BBDO cleans up digital design at Best Awards
By

DNA creative director Grenville Main and Formway Design Studio joint manager Kent Parker have been awarded the Black Pins as the Best Design Awards celebrated the cream of Kiwi design talent on Friday night. While Special Group won the top packaging award for an unprecendented third time in a row with its Karma Cola work and Clemenger BBDO took the Purple Pin in digital for its Flash driving game for NZTA.

News
BMW narrows its shortlist down to three
By

Not long after one German car company chose its favoured agency, another German car company is following suit, with DDB, Special Group and DraftFCB getting set to duke it out for the BMW and Mini business.

News
2degrees shifts to Special
By

TBWA\ has been in the trenches with 2degrees since it started in 2009. But that fruitful relationship has come to an end, with Special Group coming out on top after a competitive pitch.

News
New World gives Colenso BBDO the nod
By

New World has been celebrating its 50th anniversary recently. And Foodstuffs has taken steps to ensure a few more successful years in the grocery biz by appointing Colenso BBDO as its official brand agency.

News
Special Group grabs Red Bull by horns
By

New Zealand is one of the few countries in the world where Red Bull isn’t the number one energy drink, with Frucor’s V taking that honour. But it’s aiming to rectify that—and make more of its burgeoning content business—by appointing Special Group as its creative agency.

News
Special Group walks the advertising talk once again after Media Awards win—UPDATED
By

Not content with the attention it receives in the trade media after an award win, Special Group has made a habit of paying to get a bit more of it by placing full-page ads in the Herald, making it one of a rare few ad agencies that actually advertise. And it’s done some more showing off after winning Best in Show at the Media Awards alongside Naked/Open for Unitec’s ‘We make the people who make it’ campaign.

News
Ecoya says just add equality
By

To celebrate the passing of the Marriage Equality bill last week, New Zealand candle manufacturer Ecoya has put up a billboard showing two candle wax-covered men embracing with the words “Just Add Equality” beneath.

News
Unitec basks in Media Awards glory, Mitre 10 close behind
By

For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students’ minds, first with the ‘Change Starts Here’ docu-ads and then with the trade-focused follow-up, ‘We Make the People who Make it’. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night’s Media Awards at the Langham.

News
Carl’s Jr and Special Group explore radio loophole, embrace theatre of the mind
By

There was a bit of kerfuffle recently when Carl’s Jr. had its American television commercial promoting its new Memphis BBQ Burger banned from television in New Zealand by the Commercial Approvals Bureau for using sexual appeal in an exploitative and degrading manner to sell an unrelated product. It responded by running a digital campaign driving people to view the ad on its YouTube channel. And it’s continued to embrace the controversy, with Special Group letting imaginations run wild by repurposing the TV commercial for radio.

News
Sugar & Partners heats up with Daikin win
By

Daikin’s last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a two-way competitive pitch for the New Zealand business.

News
Campbell Live gets existential, as MediaWorks spoils for a 7pm fight—UPDATED
By

The battle for New Zealand’s 7pm eyeballs in 2013 has been a topic of much conversation recently given the departure of Close Up last year and the arrival of Seven Sharp. That battle became even more interesting when the architect of those changes, Ross Dagan, resigned from TVNZ after less than a year in the role to head back to Australia. And, not surprisingly, Campbell Live, which kicked off again last night after its summer marketing campaign with a new logo, a new set and a renewed focus on “the issues that matter to New Zealanders”, is hoping to capitalise on the changes.

News
As Fringe goes live, Taxi Impact offers artists a moving canvas
By

Auckland Fringe 2013 officially launched today with a snazzy new look devised by design partner Special Group and the promise of three weeks of the bizarre, the beautiful and the baffling in February as “joystick orchestras, boy bands, Antarctic song cycles, cross dressing history celebrities and stories about dogs, Nazis and curry” vie for attention. And for all the creative types out there, festival sponsor Taxi Impact is offering you the chance to plaster one of its taxis with whatever wrap you want* as part of its Taxi Art Project.

News
AA Insurance and the Specials keep righting wrongs in next phase of ‘Let’s Get Things Sorted’
By

AA Insurance and Special Group took the opportunity to remind the nation about the positive aspects of insurance with the launch of its big 90 second brand ad a few weeks back. And now it’s following that up with a series of 30 and 15 second product ads—once again nicely crafted by Special Problems—and an attention-grabbing outdoor campaign that aims to communicate the new ‘Let’s get things sorted’ positioning and showcase the various facets of the business, from tailored car insurance to personal case managers.

1 2 3 4 5 7