Browsing: Special Group

News
Trouble in paradise for 2010’s glamour couple?
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The local ad fraternity, the global cognoscenti and plenty of actual New Zealanders were all smitten with Orcon and Special Group’s ‘Orcon + Iggy’ campaign. But, as cliche-loving rugby players always say, you’re only as good as your last match. And despite the fact the trophies have flowed fairly freely for the pairing in 2010, the Orcon business is currently up for pitch.

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Special Group tunes in to MediaWorks
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Special Group has continued its hot run of form in 2010 by nabbing a slice of the MediaWorks TV business. And the first task has been to rebrand and relaunch the youth-focused music channel C4 and turn it into a slightly less youth focused mainstream entertainment channel called FOUR.

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Kiwi agencies are awesome, claims official Cannes Report
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We reported on the unofficial results that placed New Zealand ninth best country overall soon after the big leonine haul at Cannes this year, and the just-released official report has confirmed our position in the top ten—and not per head of population, either, just flat out ninth most creative country in the world based on the awards Kiwi agencies won at the prestigious advertising event.

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Orcon and Special Group strike again with ‘living office’
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Banner ads are often criticised for being boring, cheesy, annoying, intrusive or a combination of all four. David McGregor, writing in Idealog, went as far as calling online promotional activity “the Great Pacific Garbage Patch of the advertising business”. But Orcon, Special Group, Exposure and Salt Interactive have joined forces to show that very good things can happen when the utility of the digital space is combined with the ideas of agency land.

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Special Group wipes the floor (with ecostore print ad)
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Special Group’s print ad for ecostore ended up sparking off a rather heated discussion about the exciting realm of PH levels in washing powder when we wrote a story about the whole malarkey a few weeks back. And the swift response obviously tickled the fancies of the Newspaper Advertising Bureau’s Newspaper Ad of the Month judges, because it’s been awarded the gong for the July round.

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DDB gloats, Porter shines and headline malarkey ensues at NAB ad of the year awards
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For the second year in a row, DDB walked away with a cool $10,000 after the Sky Arts Channel Mark Rothco spot took out the Newspaper Ad of the Year prize last week (this Throaties spot won the 2009 edition). And the highlight of the night—aside, of course, from the big grand finale announcement, the delectable nibbles and the burly guard who was keeping watch over the silver briefcase on the table that was filled with $10,000 cash—had to be the Q+A video with Chuck Porter, the convenor of judges at this year’s event and co-founder of award-hogging US ad agency Crispin Porter + Bogusky.

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Washing powder keg explodes as ecostore takes Herald to task
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It seems the print media’s dastardly scheme to get aggrieved companies to take out full page ads is working: after Air New Zealand responded to a Listener editorial with a cheeky video featuring Rob Fyfe, a dedicated website and a few full-pagers, ecostore has decided to follow suit, joining the reactionary party last weekend after an article in the Herald about washing powder ruffled its eco-feathers.

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Creative fires burn bright as little old New Zealand gets big old Cannes result
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After every Olympic Games, New Zealand’s obsession with medal tables and country rankings becomes apparent as we do a few sums, take comfort in our per capita performance and repeatedly utter the phrase ‘punching above our weight’. But in the advertising world, if results from the Cannes Lions are anything to go by, New Zealand doesn’t even need to rely on per capita results, because the 25 Lions won by Kiwi agencies, which was up from 23 in 2009, meant we were again near the top of the pile in terms of total awards won.

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Sharing that Special moment, creating those Special memories
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Big news came through yesterday that Kingsland indie agency Special Group had picked up the extremely coveted Grand Prix award in the Direct category at the Cannes Lions. Sadly, the Special Groupies were too busy doing actual work back in New Zealand and couldn’t get to Cannes to pick up the trophy, wallow in glory and revel in the fact that they were among the world’s best. But Our Maan in Cannes was.

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New Zealand 13, Italy 9, Paraguay 0
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The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that’s French, don’t you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.

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Six o’clock swill at Special Group
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The good ship Special Group continues to cut a swathe through adland and its most recent appointment has given it the drinks trolley: after a competitive pitch, the Kingsland-based AXIS hoggers have been appointed, effective immediately, to handle Lion Nathan’s suite of Diageo brands, which includes Smirnoff, Baileys, Guinness and Johnny Walker.

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Special Group and Orcon steal the big three ohhh Axis show
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You can almost feel the collective hangover after 680 creatively-minded humans gathered together last night at the huge and rather impressive Orams Marine Boat Park to celebrate the 30th birthday of the CAANZ Axis awards, as well as the creativity, ideas and personalities the industry has fostered in that time.

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The TSB Special
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TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.

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Is adland Green with indy Effie envy?
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A large part of the appeal of awards ceremonies is the controversy that inevitably follows the announcements. And, as per usual, there was plenty of robust debate about the worthiness of the winners at this year’s Effies, Kiwi adland’s premier awards.

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Ogilvy’s Kiwibank wins Grand Effie
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In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.

Presented annually by the Communication Agencies Association of New Zealand (CAANZ …

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