Just as the intertubes lit up with opinions when Telecom launched its spark logo back in 2009, so the intertubes are again abuzz with today’s news that Telecom was planning on changing its name change to Spark. Here’s what chief operating officer Jason Paris had to say about it.

In New Zealand, Duracell clutched at straws with its follow-up to the All Blacks sponsorship launch ad by saying “when the All Blacks want to play at their best, there is only one battery they trust”. But in the US, Duracell and Saatchi & Saatchi have taken a more realistic and much more inspiring approach for its latest sponsorship push by telling the story of Derrick Cole, the first legally deaf player to be part of an NFL offense.

Judging by the prevalence of orange T-shirts at the recent T20 match between the West Indies and the Black Caps, it’s clear that cricket fans are very keen to get their hands (or hand) on one of 12 cash prizes of $100,000 that Tui is giving to spectators who make a one-handed catch while at the West Indian and Indian T20 and ODI games during the 2013/14 season.

In an effort to provide images that resonate more strongly with an increasingly diversified market, Getty Images has launched Curve Visual Trends, a series of insights that takes note of how advertising is stepping out of set moulds to celebrate people irrespective of their ethnicity, body type, age, sexual orientation or gender.

Saatchi & Saatchi’s crowd-sourced action shots, Cirkus’ fantastical motorbike mission, Kiwibank’s take on box living and safe.org.nz’s star studded PSA wear the crown this week.

On 17 November, Saatchi & Saatchi NZ and Coca Cola Amatil (NZ) launched Pump’s ‘grab life by the bottle’ TVC, which showcased a host of Kiwis having a good time with a Pump bottle in hand. PLUS: read how adventurous Kiwis can send in entries to become part of the next commercial.

The creatives at Saatchi & Saatchi NZ are stretching the beer-plumbing theme with a competition that gives entrants the chance to win a beer-plumbing addition to their homes. PLUS: more Tui pranks to follow.

It’s lemon, Kiwis, but not as we know it. Saatchi & Saatchi has given the drink brand made famous with a giant bottle in Paeroa a twist by showing a new side that’s more fierce than fruity.

Saatchi & Saatchi’s Purpose Built recruitment campaign for the New Zealand Army draws on the organisation’s wide range of trades to show military life is about more than combat.

Whybin\TBWA has been the The Radio Network’s (TRN) agency partner for a number of years, but Saatchi & Saatchi was chosen ahead of it to rebrand Radio Hauraki last year. And while Whybin\TBWA\ worked on a campaign for its flagship brand Newstalk ZB recently and is still thought to be the agency of record, some big changes in TRN’s management team and a commitment to increase its in-house capability through agency Carbon and reduce agency fees means there might not be quite as much work ahead.