TVCs of the Week: 17 December

Who’s it for: Axis Awards by Saatchi & Saatchi and Gorgeous Films.

Why we like it: Clemenger BBDO’s advice to the agencies taking part in this pleasingly positive and piss-takey call for entries campaign was to think of it as a best man’s speech. And Saatchi & Saatchi—and its executive creative director Antonio Navas—nailed it with this love letter to Colenso BBDO. 

Who’s it for: Shortland St by TVNZ Blacksand.

Why we like it: A moody, mysterious clip full of quality smell-the-fart acting that aims to keep the punters interested while the show takes a break over summer. And a good clue-based campaign to back it up. Needs more explosions though. 

Who’s it for: Trade Tested. 

Why we like it: Will it Chip? is a shameless rip-off of Will it Blend?, but, as the old Picasso quote goes, good artists copy, great artists steal. Advertising: making boring things more interesting since ages ago. 

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