Browsing: online

News
SkyGo app puts Sky in your pocket—UPDATED
By

SkyTV, one of New Zealand’s biggest broadcasters, has followed in TVNZ’s footsteps by launching SkyGo, an iOS app that enables Sky subscribers to stream content on compatible laptops, mobiles or tablets. But rather than including an on-demand streaming feature, the new app limits viewers to pre-recorded content and live channels. While this is sure to be hit with sports fans, it will do little to appease those who want an on-demand mobile option.

News
Whybin\TBWA, Assembly create virtual Middle Earth
By

Whybin\TBWA’s Digital Arts Network and Assembly have brought Middle Earth to life online for Tourism New Zealand. The tourism organisation is making the most of content developed for the Book of New Zealand, a digital installation in Los Angeles that promotes four locations used in the filming of The Hobbit sequel The Desolation of Smaug.

News
Top talent key to Online Republic’s success
By

In his former life in adland, Online Republic co-founder and president Mike Ballantyne was part of a like-minded creative team, all pulling in the same direction to take on Auckland’s big agencies. That made him a big believer in assembling and locking in key talent — something he credits for the success of his current e-commerce venture Online Republic.

Opinion
The frenzy for first
By

We all know the those types who are first to get online and tell us what we need to know, what to try and what they think. They’re leaders in the frenzy to be first, and it’s a trend Webby Awards managing director Claire Graves says has risks and rewards for brands.

News
TVNZ rings in its new year, talks up local/international combo and embraces multi-night screenings—UPDATED
By

MediaWorks was pretty cocky at its new season launch a few weeks ago. And, not surprisingly, so was Television New Zealand, which unveiled its primetime plans for the year ahead at the Viaduct Events Centre tonight, talked up its local content/international output combo, revealed its big programme partnership with Purina and, in recognition of the success of shows like My Kitchen Rules and The Block NZ, announced a new focus on multi-night screening.

News
All Blacks continue to aim global with first-ever YouTube broadcast
By

New Zealand Rugby conducted something of an experiment last week when the Bledisloe Cup test between the All Blacks and Australia was streamed live and made available on-demand on www.youtube.com/allblacks to more than 45 countries where the digital rights hadn’t been allocated exclusively to a broadcaster. So how did it go? And should Sky be worried?

News
Crazy recruiter is crazy
By

We all know how the digital landscape has changed how we’re picked for jobs, but there are perhaps no crazier online recruitment processes than this one by US company founder Richard Silverstein, who wants an executive assistant.

News
The future of news
By

As this news report shows, being able to read an entire newspaper—aside from ‘the pictures, ads or comics’—on a computer was a giant technological leap back in 1981. While this development has certainly been good for the readers, it hasn’t been too beneficial for newspapers. And you can see where it started to go wrong. As David Cole from the San Francisco Examiner says in the clip: “This is an experiment … We’re not in it to make money.” Some might say the same strategy holds true 34 years later.

News
Samsung’s T-Rex smashes the internet
By

Samsung’s latest range of hand and voice-activated Smart TVs were launched in New Zealand last month with a global campaign called ‘King of the TV City’, which features a heroic TV watcher placating an angry T-Rex with a mere pinch of his fingers. And Auckland agency Republik has come up with a clever way to leverage these international assets on local digital platforms.

News
Domino’s to sling 80 percent of its pizza online by 2016
By

Pizza. It’s delicious, but no one has time anymore to walk down to the local pizza joint and wait for a box of carbohydrates, protein and other supposedly edible miscellany to heat up. Domino’s Pizza New Zealand is hedging on this to happen and predicts by 2016 4 out of every five of its sales dollars will be made online.

1 2 3 4 5 6 7