Browsing: Marketing

News
Hotfoot Consumer Marketing Award: Air New Zealand
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At the beginning of 2007, Air New Zealand identified that to remain competitive and continue to build revenue and value it had to escape the ordinary and take a leadership position by creating a best-in-class long haul experience—and not just for the front of the plane, for everyone on the plane. Not only that, it also aimed to provide a story of Air New Zealand’s—and New Zealand’s—innovation to the world, build international talkability around the brand and give it a two-year leap on the competition.

News
Not-for-profit award: NZ Book Month
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NZ Book month is an annual celebration with a simple intent: to promote books, reading and literacy amongst all Kiwis, young or old, beginner or pro. It was established six years ago to address the fact that, year after year, the number of books sold in New Zealand decreases. And this creates a serious cultural issue: Kiwi authors struggle to maintain a career and our country’s stories go untold.

News
Orcon feels the e-heat over Genius as corporate fail escalates
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First Orcon and DraftFCB got a serve from HeyDay for getting the date the internet was born in New Zealand wrong in its recent TVC. And now it’s in the eye of a social media storm after its new Genius all-in-one broadband/home phone product proved too popular for its own good, leading to a host of jilted customers venting their displeasure with the telco.

News
There’s gold in them thar hosts: events hay set to be made while RWC shines
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New Zealand is getting set to put on a bloody good show for our RWC visitors in the coming months. And there’s plenty on the menu to keep them all entertained, from the REAL NZ Festival to the Taste of New Zealand to trade and innovation shows and a whole heap inbetween. But some guests require a bit more impressing and the local events and activation scene is buzzing as official sponsors and plenty of other businesses hoping to use the tournament as a chance to butter up guests and potential clients look to roll out the branded red carpet. 

News
Retail giants rejoice as Progressive and NZ Lotteries dominate TVNZ-NZ Marketing Awards
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The 2011 TVNZ-NZ Marketing Awards were dished out last night at the Langham in Auckland in front of around 450 industry bods and a host of game changers and bar-raisers—some well-accustomed to collecting such awards, some venturing up on stage for the first time—were announced. But it was Progressive Enterprises that came away with the most coveted award of the night for merging three of its supermarket brands into one and forging a bold new positioning based on an enhanced definition of consumer value.

News
Affinity ID acts local, thinks global after client hat-trick
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Direct and digital specialist Affinity ID has a proud history of boxing above its weight—both in its home market and internationally. And it’s now helping a trio of new internationally focused clients—Les Mills International, publisher PQ Blackwell and magazine stable Trends—do the same by taking their ideas into the global marketplace.

News
Applauding the voice of reason: Irwin inducted into TVNZ Marketing Hall of Fame
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Jeremy Irwin has been the main man at the Association of New Zealand Advertisers (ANZA) for the past 15 years. And always having to take the side of advertisers and marketers means he’s fought—and won—plenty of ferocious battles with academics, politicians, special interest groups and other antagonists. He’s stepping back from the public policy coalface to focus on some well-deserved rose sniffing and, one week ahead of TVNZ-NZ Marketing awards night, Irwin was inducted into the TVNZ Marketing Hall of Fame in front of a 350-strong crowd at the Marketing Association’s Brainy Breakfast yesterday. Here’s what he told us about his long and esteemed career in the last issue of NZ Marketing.

News
It’s life insurance, Jim, but not as we know it
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Life insurance is often seen as something of a morbid necessity and insurance companies often tap into the guilt factor to sell it. But Sovereign’s new campaign ‘Choose Life. Choose Sovereign’, which was developed by Whybin\TBWA and Tequila\ and continues a rebranding journey that began three years ago, aims to take a new, more positive stance on the role insurance plays in Kiwis’ lives with “a message of light-hearted empowerment”.

News
POCKETvouchers makes escape from too hard basket with new partnerships
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Auckland mobile marketing company POCKETvouchers has a bit of a spring in its step after signing deals with global payment processor ePay and local daily deal site GrabOne recently. And chief executive Todd Wackrow says the new partnerships have streamlined the voucher process for marketers and allow the business to expand into other markets. 

News
It’s just not rugby: MediaWorks and Special Group up the anti-establishment ante with new FOUR campaign—UPDATED
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Put yourself in the shoes of a rugby hater for a moment. Almost everywhere you turn you are bombarded by earnest, emotional ads from sponsors of the All Blacks or the Rugby World Cup talking about long-awaited victory, national pride, unwavering support and inner belief, while the ‘cluster ruck’ of domestic broadcasters (Sky, Rugby Channel, TV3, TV One and Maori TV) screening, repeating and analysing the Big Rugby Event (BRE) means it will probably be quite difficult to escape the tournament when it kicks off. No doubt, there is plenty of excitement in the air, but MediaWorks and Special Group have decided to zig while everyone else is zagging with a cheeky, entertaining new campaign for FOUR that references the overkill and positions the channel as ‘The Home of Not Rugby’. 

News
Selling fairness, owning the future: inside Labour’s push for power
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Labour’s political big wigs gathered together yesterday to fire the first election salvo and spell out the party’s intention to impose a capital gains tax if it wins power in November. And the campaign, which is being led by Image Centre Group and String Theory, hopes to persuade Kiwis to vote for the reds by playing on the ideas of fairness and ownership of the future. 

Opinion
Is Google+ the Facebook killer?—UPDATED
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Hopefully. After one week of playing with it, I’m impressed. The ease of keeping your profile secure from certain people and being able to easily see exactly what information is displayed to who, as well as the addition of “Hang outs” and a few other features is great.

News
Chalis Group just wanna do something special, for all the ladies in the world*
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When it comes to controlling the global purse strings, some international stats suggest women make over 80 percent of all the purchasing decisions. Chris Ivers and Julie Stratton, who met at JWT in their 20s and between them have years of experience on both agency and client-side here and overseas, are embracing this burgeoning international trend and have launched new Auckland advertising agency Chalis Group, “the only New Zealand agency specialising in advertising to women”.

News
Super smart or super stupid? Super Liquor and Tangible launch unorthodox new brand-funded website
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Anyone who’s had the pleasure of working on a custom publication will understand there are certain promotional objectives that usually need to be met and plenty of hoops that need to be jumped through in an effort to please the client. But Super Liquor has taken a rather unique approach to this concept with its latest marketing initiative, a website called Super 10 that has been created in conjunction with Tangible Media and &Some over several months and aims to “save the world from work” with ten weekly nuggets of online interestingness.

News
Temporary street sleepers to walk a mile in homeless shoes
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One more sleep until the Big Sleep Out, where a group of 74 hardy captains of industry and various social crusaders will sleep rough for one night in Auckland to help raise money and awareness for the LifeWise Trust and help bring homelessness to an end. And they’re on the hunt for donations. 

News
2degrees opens for business, tapes man to billboard
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2degrees came out in March saying it had gained 11 percent of the consumer market since its launch around two years ago. Now it’s gunning for New Zealand’s business customers with new plans, a new TBWA\ TV campaign featuring a dizzying array of Rhys Darbys and a man strapped to a billboard.

News
Westpac’s talkin’ bout your generations
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Ahhh, babies. So cute, so cuddly, so much potential, yet so financially illiterate. To help remedy that—but mainly to celebrate 150 years in New Zealand—Westpac, with the help of .99 and Robber’s Dog, has launched a new campaign called Gen W that’s offering 150 small Kiwi humans ongoing financial support and advice until they turn 18.

News
Panel of ‘the good and the great’ to choose inaugural Hyperfactory-Handley scholar
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Those generous Handley brothers, who sold their share in the Hyperfactory to Meredith Corp last year, launched a scholarship to help improve New Zealand’s marketing smarts by sending them off on a jaunt in the US and giving them access to marketers working for some of the world’s biggest companies, such a L’Oréal, Kraft, Nestlé and AB InBev, as well as a few cutting-edge start-ups. And they’ve chosen their finalists, as well as the panel of six big-brained judges to decide on the winner. 

News
As Yellow goes hard, Localist goes soft
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Yellow Local appears to have spared no expense in splashing itself around Auckland since launching, with its new hyperlocal offerings featuring on billboards, TV, online and in print. And while NZ Post’s Localist has been promising to launch—and promising to offer something better than Yellow—since late last year, it has taken a much different approach to that of its major competitor and soft launched the site on Friday.

News
Tech the halls with deals and folly
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In this issue of Michael Carney’s Marketing Week, Apple’s iCloud and the apparent quest to create online gated communities, Groupon quickly ensconces itself on New Zealand’s e-commerce scene, what Australia’s daily deal code of conduct says about the maturing of this new commercial phenomenon, Google’s attempt at sharing and a cautionary tourism tale New Zealand would be wise to take heed of. 

News
An audience with Fairtrade’s ‘Eco Queen’, Harriet Lamb
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The Fairtrade movement has become a huge marketing force in recent years, with a massive increase in sales and a few big corporates starting to sign up to this more ethical approach to business. And Harriet Lamb, who helped kick off the UK Fairtrade Association about 10 years ago, is one of the women responsible for making this change happen. So, if you want to hear from an inspiring speaker, eat a few nibbles and drink a few Fairtrade cocktails, buy your tickets here for an event being hosted by Good magazine at Image Centre’s swanky new premises on Wednesday 22 June. 

Opinion
Smart phones, smart apps, smarter people: Greg Radford on the rise of the digitally connected shopper
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If there is one ‘new wave’ trend engaging retailers and businesses at the moment, it’s the burgeoning pool of knowledge, insight and digital tools that shoppers are now drawing on to shop smarter and save more. And while it’s often claimed New Zealand is 12 to 18 months behind global trends, it was staggering to learn at the recent eTail Conference in Palm Springs that retailers in the USA have more like a three to five year lead on their Kiwi counterparts.

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