Thinking caps donned as Strategic Thinking Course gets set to expand minds

The three-day CAANZ/AUT Communications School Strategic Thinking Course is kicking off this month, and there are still places left. And for all those non-CAANZ member companies, you can get your tickets at the CAANZ member’s rate. 

The course, which has been designed to amplify the strategic thinking abilities of advertising and marketing professionals, is led by James Hurman, Colenso BBDO’s planning director, and features guest sessions with an array of heavy-hitters including Paul Reynolds, chief executive of Telecom New Zealand; Gareth Kay, associate partner, director of brand strategy, Goodby Silverstein & Partners, San Francisco; Nick Astwick, group manager personal markets, Kiwibank; Tony Bradbourne, executive creative director, Special Group; Martin Yeoman, strategist, Assignment Group; and Brian van den Hurk, managing director social change, DraftFCB.

Participants will be engaged in the entire strategic process, from insight gathering to briefing and selling their thinking and they’ll leave with practical tools and understanding with which to develop more focused, persuasive and creative strategic thinking. They’ll also be exposed to the thinking behind some of New Zealand’s most well-known marketing success stories, told by the people responsible for the thinking.

But don’t listen to us. Listen to the feedback from this past participant: “Not only was James inspirational, and his advice insightful and practical, but the speakers he organized were each incredible. It was a privilege to hear their stories in such an intimate setting, and each contributed something different towards my outtake at the end of the course.”


Dates: Wednesdays 24 & 31 August and 7 September 2011 8.45am – 5.00pm each day.

Cost: $1995 + GST (non-CAANZ-member places were formerly $2995 + GST)

Venue: AUT University, Auckland

Contact: Steph McDonald – [email protected], 09 303 0435



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