The entry deadline has now passed, a new record has been set for most entries and an impressive collection of game changers have been secured to decide who will take their place amongst the marketing greats at the 2011 TVNZ-NZ Marketing Awards.
Throughout the history of marketing, various maxims have rung true: sex sells, ‘magic’ sells and giving away free stuff sells. The incredible success of gaming, particularly online gaming, proves a new maxim: fun sells.
Tourism New Zealand’s 100% Pure campaign has come under renewed fire recently after our Dear Leader’s interview with Hard Talk. But as TNZ’s general manager marketing communications Justin Watson said in a recent interview with NZ Marketing, the campaign was never intended to be an environmental promise. It was about the whole experience. Recently, with the help of its agencies Razorfish and Assignment Group, it launched 100% Pure You to try and attract more ‘active considerers’ to the country and it’s just gone live with some new online trickery that’s being featured on popular German and Australian news and travel websites. See the birds, dolphins and underwater marvels here.
You’re all probably too busy putting the finishing touches on your entries for the TVNZ-NZ Marketing Awards to bother reading a story about the fact that it’s the last day to enter the TVNZ-NZ Marketing Awards. But we thought we’d tell you anyway. And, if you’re not going to get it in before the cut-off at 5pm, never fear, for extensions are available until next Friday. You just have to ask the teacher nicely (and stump up with some cash).
The organisers of the 58th Cannes Lions International Festival of Creativity, which kicks off on June 19, just couldn’t wait until the start date before handing out the first accolade, so they’ve given IKEA the prestigious Advertiser of the Year Award for distinguishing itself through inspiring innovative marketing of its products and embracing creative work.
Entries for the 2011 TVNZ-NZ Marketing Awards close this Friday 20 May. But never fear, if procrastination, popularity or poor time management are hampering your entry efforts, extensions to Friday 27 May are available.
The automotive industry has had a rough time of it recently and there’s been a consolidation of automotive media in the local market, but the New Zealand Herald is obviously confident things are looking up, because it’s taken a fairly bold step and launched a comprehensive new motoring lift-out called Driven and backed it up with a big launch campaign.
Despite the prevalence of screens in our lives, just two percent of retailers use digital signage to promote their wares. Enter n.gage, a conference in Auckland on 31 May that aims to educate marketers in the dark but increasingly important arts of retail digital signage.
There’s a stack of digital marketing surveys coming out of the United States and Europe these days. But what’s happening in our own backyard? Well, here’s your chance to find out. If you want to gauge how your digital approach compares to that of your marketing countryfolk, complete this quick survey from the Kookmeyer Institute and you’ll get sent the full results. Click here to get amongst it.
The promotional onslaught from Rugby World Cup sponsors hoping to make good on their significant investment into the tournament has begun in earnest, with the dangling carrot of Cup tickets already being used to lure the punters. Heineken is already offering finals tickets with its on-pack promotion and it’s dishing out a few more in the Heineken Trivia Series.
The MYOB Business Monitor Internet survey of more than 1000 local businesses of various sizes across New Zealand examines the wide-ranging ways businesses now use the internet. And, according to latest results, the biggest e-transformation the digital world has led to is in where Kiwi businesses now choose to advertise.
Minutes were taken, bad coffee was consumed, plaques were handed out and thanks were given at the Marketing Association’s AGM a couple of days ago. And the end result was a few new yet well-known humans taking up positions on the various boards and networks of ‘your’ association.
At 8.30pm this Saturday lights will be going out—or so it’s hoped—to help draw attention to climate change. And as this fantastic new ad shows, those who ignore Earth Hour do so at their peril.
I once heard about a wine industry meltdown when New Zealand wine wasn’t on the menu for an Auckland-based Tourism New Zealand schmooze function. And good on the winemakers for kicking up a stink, I say. Yet who would do the same if the branding, media services, website or PR wasn’t run by Kiwis? Overlooking New Zealand talent for ‘experts from out of town’ is a hate-crime against the country and, in front-facing services such as marketing and communications, it’s just bloody stupid.
Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions.
Air New Zealand’s suave yet moderately offensive travelling mascot Rico has already laid down some beats with a couple of Wellingtonian musos. But he’s taken his music career up a few notches recently after recording his debut track ‘Hello Sunshine’ in Los Angeles. And it features a pretty special guest who’s also earned a reputation as something of a ladies man: Calvin Cordozar Broadus Jr. AKA Tha Doggfather AKA Snoop Dogg.
It’s been seven years since we started Customer Experiences and two things became very clear to me back in 2003: one was that businesses struggled to find a competitive advantage in a market that was fast becoming “a world of sameness”, and two, the future success of a business was going to be very much tied to the quality and consistency of its customer experience.
New Zealand Post launched its Genius segmentation tool last year and info-nerds everywhere fell into a deep swoon. Now, in an effort to offer enhanced levels of customer insight—and therefore more benefits to marketers—three new innovative enhancements have been added to the arsenal: Car Genius, Ethnicity Genius and a new segment level media profile component being used by Nielsen and Roy Morgan.
The CEO looked worried. The share price is down another few cents. Where will it finish up? The revenue figures didn’t look too flash either. A report she received from Sales told her that they had lost 142 customers in the previous month and they gained only 98 new …
The Tui gnomes have been an integral part of the beer’s brand activity for the past eight years but they’ve never ventured out of the garden and onto New Zealand’s TV screens. Until now, that is, because DB and Saatchi & Saatchi have put the gnomes on the telly as part of a big on-pack and on-premise competition that’s offering a few lucky Kiwis a chance to win a ‘Tui Super Send Off’. But it’s another Tui promotion that caught our attention, for very different reasons.
Based on a survey of 147 of the country’s leading marketers, New Zealand businesses are planning to spend more on marketing this year. And PR and experiential came out as the big winners over more ‘traditional’ forms of advertising. But difficulties around ensuring accurate measurement are still hampering the sector’s growth.
Following the scholarship announcement made by Derek Handley in November at the annual Marketing Association industry forum, applications for The Hyperfactory-Handley Marketing Scholarship are being accepted from now until 4 April 2011. And, after plenty of interest was shown in the opportunity from those over 35, the age restriction on applicants has been removed.
It’s Tip Top’s 75th birthday this year (check out some of Kiwi company’s classic ads featured in the last edition of NZ Marketing here). And to celebrate, it’s handing out 50,000 free Jelly Tips in 11 different locations around the country today. So, if you’re in Whangarei, Auckland (Takapuna and Pakuranga), Hamilton, Tauranga, Palmerston North, Wellington, Nelson, Christchurch, Dunedin and Invercargill at 3.30pm, you’ll have 75 minutes to get your hands on “the darling of ice creams”.
Stephan Loerke, the managing director of World Federation of Advertisers, was brought to Auckland recently by the Association of New Zealand Advertisers to speak to Kiwi marketers about what they will have to do in this rapidly changing world if they hope to connect with consumers in a relevant and welcomed manner. Here’s a summary of his presentation ‘How to Future-Proof Advertising’.
Much like logos, slogans are one of the most accessible parts of the marketing process, which means the general public often feels compelled to pass judgment on them. At StopPress we have an unashamedly unhealthy obsession with town slogans and spend most nights and some weekends devising new ones (for example, Christchurch: Unexpectedly Dangerous). Judging by the response we usually get when we ask our readers to come up with slogans, the marcomms community likes to have a bit of fun with them too. So we got fairly excited when we saw the local Tauranga newspaper had started a campaign to come up with a new slogan for the town in time for the Rugby World Cup, simply because it didn’t have one and obviously felt like it was missing out.
Late last year, up-and-coming digital agency Young & Shand asked 150 New Zealand chief executives and marketing managers about their organisations’ spending intentions and planned commitments to digital marketing in 2011. And while the results showed there’s no doubt Kiwi businesses see digital as an integral aspect of the marketing mix, there still appears to be an unwillingness to splash too much e-cash.
It’s the most popular energy drink in Australasia, it’s currently available in 18 countries including the UK, Holland, Sweden and Argentina, its marketing campaigns with Colenso BBDO have won a host of prestigious awards, and it’s clocking up $250 million worth of exports each year. Well, that’s set to rise, because Frucor Beverages has announced that V will soon be available in Spain thanks to a partnership with Frucor’s Spain-based sister company, Orangina Schweppes.
Why work when you could peruse a few end of year lists and gain some marketing inspiration for 2011 instead? Advertising Age has compiled the admittedly quite US centric ‘Book of Tens’ for 2010, which showcases what it deems to be the year’s best creative, best apps, best iPad apps, best magazine covers and coolest out-of-home ideas, among many others. Marketing in the UK has also joined the list party and chosen its favourite moments of 2010. But the fun doesn’t stop there. Check out the year’s most popular YouTube videos (with Paul Henry’s Qantas acceptance speech taking top spot in the New Zealand list and Air New Zealand nabbing second and third spots with Rico and Crazy About Rugby).
After skipping last week’s #markchat due to the Pike River memorial, the Twitter stream will once again be flowing freely at 12:30pm today, with the topic being ‘personal authenticity vs professional brand – where do they meet and diverge?’ Also, for all those unable to ‘attend’ the chat, we’ll choose the five most salient/interesting comments made during #markchat and a link to the summary blog post.
Those cheeky creative Wellington chappies have been in stellar promotional form this year. And in a fitting farewell to 2010, Positively Wellington Tourism’s digital marketing team and Clemenger BBDO have launched their latest trick, a digital advent calendar.