Browsing: Marketing

News
Tourism NZ, Amnesia Razorfish and the ‘digital revolution’
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Speaking at the Inbound Tour Operators’ Council (ITOC) annual conference in Blenheim recently, Doug Chapman, executive director of client services at specialist digital agency Amnesia Razorfish, told delegates marketing was in the midst of a revolution thanks to the internet. And, with a raft of new technologies and hundreds of new social sites to take New Zealand to a travel-hungry world, it is a revolution Tourism New Zealand is well-positioned to take advantage of to reach potential travellers in a cost-effective way.

News
Survey shows huge potential for eco-friendly growth in New Zealand
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Given the way all things green swiftly lost prominence during the recession, it’s fair to say many Kiwi consumers could be classified as ‘fair-weather environmentalists’. But the results of a nationwide online ShapeNZ survey of 1811 consumers by the New Zealand Business Council for Sustainable Development show that while price is still easily the biggest single factor when it comes to the purchasing decision, big numbers of New Zealanders are considering how sustainable products are before handing over the cash.

Opinion
Doing drugs: social media skates on thin regulatory ice
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In this edition of Michael Carney’s Marketing Week: How marketers in restricted categories can use social media and still meet their regulatory obligations The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme Google TV: another paradigm shift? The fibre optic cult: does the investment actually pay dividends? Digital goes legit at the Brainy Breakfast

Opinion
The professionalism equation: cut crap, rate yourself, reap rewards
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I do a lot of those ‘standing up the front, waving my arms around with slide presentation’ things. People are generally quite nice and give you a little clap at the end and then you get cheese and wine. It’s all very pleasant. However, my sensibilities were a little bit shaken the other day when a well-meaning smug suit stood up at the end of my presentation, addressed the audience and said: “Everything Courtney said is just a suggestion. There’s no best way really.” How very post-modern. And undermining. Punk.

News
Schlock horror! Hell rediscovers marketing mojo with interactive zombie flick
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Pizza and horror movies have always gone pretty well together. And while there have been plenty of classic zombie flicks over the years, not one of them has featured pizza in the movie itself. Hell Pizza and Christchurch-based filmmakers Little Sister Films decided to change that by creating Deliver Me to Hell, supposedly the world’s first ‘pick a path’ interactive Zombie movie and now a mid-level YouTube sensation.

Opinion
Single tear rolls down cheek as old television order changeth
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Wise New Zealand marketing oracle Michael Carney peers into his crystal ball for this week’s installment of Marketing Week. Analogue TV is either dead or on death’s door overseas. How long has it got to live here? How to catch the elusive black swan. Are you overlooking the oldies? The paywall prognostications come thick and fast. So how is Rupert faring? What people really think of advertising? The social media horse is starting to bolt. And there’s still time for marketers to try and mount this difficult beast. Tips and tricks for post-recession category management.

News
For future services to the bottom line, arise, Sir Social Media
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Love it or loathe it, social media has become an extremely powerful communications force in recent times. And, according to Nielsen’s 2010 Social Media Report, its marketing star continues to rise in New Zealand as users start interacting more with brands online and rely on their social networks to guide purchasing decisions.

News
Survey shows rainbows, kittens and lollipops on marcomms horizon
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Global design and marketing staffing company Aquent has released its 2010 Market Eye survey, which offers a snapshot of hiring intentions and salary predictions for the marketing and design industries in Australasia. And the results bode well for continued recovery, with particularly strong signs of recruitment glee in New Zealand.

News
It’s not who you know, it’s where you are
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Air New Zealand already has plenty of customer loyalty, but plenty obviously isn’t enough, because the national carrier has come up with another way to inspire brand allegiance after it jumped on the location-based social media bandwagon and opened its Foursquare account.

News
The world turns – and ad spend turns with it
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Comforting economic performances and improving consumer confidence in the Asia Pacific region should bring a smile to the collective dial of the New Zealand media and marketing fraternity, with media advertising spend in the 12 markets followed by Nielsen growing by 18 percent from the same time last year, although New Zealand spending across TV, newspaper and magazines is at the back of the regional pack, recording an increase of eight percent.

News
Last minute and lots: entries flood in for awards
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The fingernails were being bitten feverishly late last week as the New Zealand marketing community used every last second at its disposal (and a few more on top of that) to get the entries in for the TVNZ-NZ Marketing Awards. But all’s well that ends well: the number of entries has swelled to more than three times that of last year.

News
It’s not the sizzle, it’s the sausage
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Harrington’s small goods is setting out to spread the meaty truth and destroy the sausagey lies with New Zealand’s first official Sausage Awareness Week. Of course, every week is unofficial sausage week in New Zealand, but the real one will run from 5-10 July and aims “to help Kiwis recognise that ‘what goes into the sausage goes into you'”.

News
Awards deadline looms ominously, foreboding music plays in background
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Want to be the envy of all your marketing friends? Want to turn up to industry events and social functions with an even ‘smugger’ grin on your face? Want some ammunition to back up your request for a raise? Well, you’d better rattle your dags, because there’s only one week left to get your entries in for the TVNZ-NZ Marketing Awards.

Opinion
Trade me jumps on the e-commerce bandwagon
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In this installment of Michael Carney’s Marketing Week: Trade Me gets with the daily deals programme iAds steam ahead in the US The BBC begins what might be a new paradigm for paid content online Social media reaches the tipping point RIP, Independent What will this year’s most popular sales and lead generation strategies be? Get your names in the hat for the third Social Media Marketing eCourse. And there’s even a new option available for the ‘time-poor’.

News
Kiwi marketing goes professional
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The New Zealand Marketing Association has announced the launch of the Certificate of Marketing, a 16-week course “for professionals by professionals” that covers the full scope of marketing. And while such courses are common overseas, this is the first time a formal professional qualification that recognises and enhances the skills marketers have developed during their careers has been on offer in New Zealand.

News
Kiwi tech sector on the rise, but life on e-frontier still a struggle
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Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing.

News
New Aussie tourism TVC waltzes, sings Matilda
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There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’.

News
Air New Zealand wins thing, again
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Air New Zealand has continued its purple patch, picking up a few more global industry accolades over the weekend after being chosen as Best Airline Australia/Pacific and handed the Staff Service Excellence Award for the Australia/Pacific region at the Skytrax World Airline Awards, a ‘passenger’s choice’ style awards for airlines.

News
Cartoony Carney feels fear, writes it anyway
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Michael Carney is quite possibly the most productive man on the planet. And he’s generous, too: he’s giving away a few free copies of his new literary baby – an e-book called Adventures into the Unknown World of Social Media that deals with marketers’ fears about the space and details the ways to overcome them – to a few speedy downloaders.

News
Put that in your Fyfe and smoke it
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The editorial in last week’s Listener, ‘Turbulence Ahead’, was based around Air New Zealand’s proposed trans-Tasman allegiance with Virgin Blue and how it seemed as though the national carrier was on its way to becoming a budget airline, which, according to the writer, contradicted the ‘premium carrier’ tag it was using in its marketing. Turns out chief executive Rob Fyfe was so incensed by the article that he felt the need to respond on camera in an effort to draw attention to the facts.

News
PrintNZ campaign says there’s no mourning paper
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A campaign aiming to highlight the importance of the printed word in everyday life has been launched this month by PrintNZ, with over 100 Kiwi “print champions” so far forking out $200 to confirm their support for the industry association’s Part of Life initiative.

News
Snowberry snaffles silver for package design
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New Zealand brand and design company Interbrand has been recognised for its work on Kiwi luxury cosmetics brand Snowberry after its package design was awarded silver in the Bath, Beauty and Health category at the first ever Dieline Awards.

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