Hung Huang
Tourism New Zealand (TNZ) has teamed up with two Chinese VIPs, film-maker Lu Chuan and media personality/celebrity blogger Hung Huang, to try and boost New Zealand’s profile as a destination with the massive Chinese populous.
New Zealand’s marketing and advertising sector continues to feel the effects of the Great Recession, with the latest results from the MYOB Business Monitor survey showing 20 percent of Kiwi firms have cut their marketing budgets over the last six months.
What is it that you would like to achieve with social media? âOh, umm, it’s just a space our company should be inâ. Unfortunately, this is an all too common response to the first question I ask. If you don’t know what you want to achieve, how would you ever know if your campaign was a success?
It was a sell-out crowd at the Trust Events Centre for the Tua versus Ahunanya stoush last night. The businesspeople drank wine, ate canapes, and cheered for John Key; those in the cheap seats yelled things like ‘Kill his face’, ‘Hit the face’ and ‘permanently disfigure his face’ loudly and aggressively; the scantily-clad promo girls sashayed around the venue texting and being ogled by drunkards; and a particularly special guest came all the way from Miami to get in the ring.
The first phase of Australia’s new brand positioning was revealed yesterday and there’s no sign of any bikini-clad Bingles or shrimps on barbies.
Spencer Willis of Brand Spanking attended a few events over summer and lamented some of the insipid youth marketing efforts in this story. So who better to offer up six top tips on engaging youth audiences than Lil Cameron, a writer with 25 years experience in, well, growing up.
The launch presentation for the ‘first phase’ of the Rugby World Cup has been given, the phrase once in a life-time was used way too often and the rumours were true: The Feelers will be the voice (and, judging by the falsetto in the Jesus Jones song Right Here, Right Now, not a particularly good one) of the 2011 Rugby World Cup.
The first phase of the Rugby World Cup (RWC) 2011’s big international marketing effort will be launched in Auckland today and everyone involved is remaining extremely, disappointingly but impressively tight-lipped about the whole thing.
Itâs been a long summer. And thank God itâs officially over, because I now donât have to attend another event where Midnight Youth are playing. Talking of God, the big manâs disciples have been out in force during this summer of 09/10, with one of the big marketing revelations being the Parachute festival.
Somewhat surprisingly, for a man who’s the president and chief creative officer of the massive behemoth that is the Time Warner Global Media Group (oh, and he’s also the senior vice president of Time Warner), Mark D’Arcy exudes calm and charm. And, with a silver tongue and a penchant for strange magazines like this, he seems like your quintessential creative director. The strange thing is he’s actually working for a media company and he’s at the forefront of what he sees as a move towards media-led creativity in marketing.
After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years.Â
Over 150 marketing professionals are expected to attend the New Zealand Marketing Association’s (NZMA) Smarter Data: Working Harder forum next week, with Affinity Idâs chief executive Geoff Cooper leading the lineup of speakers.Â
Wholly Bagels owner and founder Charlie Daily decided on his marketing strategy out of necessity: he had no budget for mainstream advertising, so, instead, he decided to use giving and generosity as his major marketing tool. And so far it’s proven to be a very effective approach.
Absolut vodka today launched its new âDrinksâ campaign in New Zealand, with renowned fashion photographer Ellen Von Unwerth and smokin’ screen hotties Kate Beckinsale and Zooey Deschanel combining forces in an effort to show off some of the world’s best known drinks and the stories behind them.
Iâm consistently surprised by how often we use language in ways that undermine our efforts as an industry. It surprises me because communication should be the one thing we nail â clear, precise language that explains exactly what we mean â but actually weâre often pretty bad at it.
In this installment of Michael Carney’s Marketing Week: Classified advertising was hit hard last year. How long before newspapers give it up? All change in the New Zealand movie business. And will 3D advertising change the game? US publishers are adding online readers to total circulation and charging advertisers for all of them. So is that likely to happen here?
Monocle magazine, a respected mouthpiece in the fields of design, trends, retail, art, pop-culture and politics, has published a list of the worldâs 25 best retailers and Takapunaâs The Department Store has taken the number one spot.
Air New Zealand has kept the novel marketing fires burning with another new â and potentially slightly controversial â social media campaign featuring Dai Henwood that aims to capitalise on the buzz created in January over the new long-haul innovations.
Tim Skellern, who spent three years with Wattie’s after immigrating to New Zealand from the UK in 2004 before throwing in the towel to set up his own company in 2007, has returned to the nurturing bosom of Heinz Wattie’s to take up the role of general manager marketing.Â
Traditional business presentations are often characterised by slow moving slide shows, unreliable software and cheesy whirling squares. But Christchurch company Orly Productions hopes to change all that with a new, more engaging and extremely user-friendly business presentation platform called iPRES that it has designed to help companies communicate better and sell more.
A new face is set to join the iProspect APAC team, with Marcus Hawkins-Adams coming in as general manger of the New Zealand office. Hawkins-Adams, currently Managing Director of Isobar Australia, has 20 years of experience in the digital arena, working on major brands both locally and globally.
Adding to the list of websites that distract you from your daily work, comes the announcement of dailydo.co.nz, a site offering one day only bargains.
Database management and marketing company DataPro Solutions has appointed Helen Shorthouse to head their Customer Insight division. The role will see her help companies make the most of customer information and customer feedback to drive their own business success.
Modica Group has appointed Jono Tucker, previously business development manager/account manager at leading mobile marketing company Run the Red, to the position of senior account manager.
In an attempt to court increasingly environmental tourists â and reward environmentally-minded accommodation providers â AA Guides and Qualmark this week released a travel guide listing only businesses that meet both Qualmark quality and environmental criteria.
The end of summer is usually a miserable time, with the relentless passage of the earth around the sun typically leading to an epidemic of Kiwi self-pity and climate-related woe. But Monteith’s is instead celebrating the changing seasons by releasing its first autumn beer, Monteithâs First Harvest ale, in late March.
The NSC Group, a company that specialises in the “design, implementation, management and support of highly sophisticated business technology solutions”, has completed a six-month brand refresh. And poor old Ashburton is, like, whatever.
Trust and loyalty are emerging as the biggest threats–and opportunities–for marketers in a post recessionary world.
Statistics from Sustainable Advantage, a research arm of Hayes Knight (now run by Nick Jones, former executive director of Nielsen Media Research), demonstrates this massive shift in consumer attitudes. Some 54 percent of respondents …
Professor Sylvie Chetty, a marketing researcher from Massey University, and Professor Colin Campbell Hunt of Otago University, have won a prestigious award for a 2004 article that challenged existing theories and showed companies export in their own âKiwi wayâ.
Rory Sutherland, vice chairman of Ogilvy Group, takes to the stage at the TED conference to opine on the benefits of intangible value, placebos and how tinkering with perception can be better than trying to fix reality. An erudite and rather comical talk from the quintessential adman about the psychology of marketing. And his conclusion has interesting consequences for how we look at life. Highlight of the speech: his idea to solve the world’s environmental problems by making all convicted paedophiles drive Porsche Cayennes.