Just over a year ago, The Wine Vault would have been categorised as your traditional, conservative, small New Zealand business. Its marketing tactics consisted of leaflet drops, direct mail campaigns, a monthly email to the customer database and a few fairly unsuccessful radio ads. But owner Jayson Bryant changed all that when he decided to dive head-first into the then-nascent world of social media retailing in New Zealand.
Sochi 2014 recently launched its new brand, emblem and tagline (‘Gateway to the Future’) for the winter Olympics, introducing the first ever Olympic Games emblem that also forms a web address.
Clemenger’s Alphabet Soup will merge with Raydar, starting January 2010.
Westpac Australia recently raised the interest rate on its variable mortgages by nearly twice the level of the Reserve Bank’s increase, to the chagrin of many of its ever-poorer customers. So, it decided to release a patronising little animation entitled Cool Bananas to justify the decision.
Michael Bay, the typically over the top director whose filmic style is probably best described as oversexed soap-operatic with explosions has taken it to a new level of cheese with his new Victoria’s Secret commercial, tongue and cheekily (we hope) referencing the teasing movie trailers he’s so adept at creating.
Eighty Kiwi marketing heavyweights (and a few lowly journalists) ventured to the floating pavilion in Auckland yesterday for a cup of tea and numerous pearls of wisdom that were delivered by a host of marketing thought leaders as part of the Marketing Association’s inaugural marketing forum.
In this week’s Consumer Counsel:
Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way.
In a year that’s presented its fair share of challenges, New Zealand marketers have worked determinedly to deliver campaigns that generate solid results. And, from a record number of entries, Marketing’s ‘Grand Masters’ have selected the finalists for the 2009 RSVP and Nexus Awards.
Carat New Zealand has delivered a digital media first in the New Zealand market by creating a new campaign for Tourism Australia entitled ‘Short Breaks’.
Our generous friends at Perceptive have developed a website that aims to provide “a growing hub of intelligence for Kiwi marketers”. And they’re offering StopPress readers a chance to get a free taste of the insightful action.
After leading Tourism New Zealand through a decade of success and helping to develop the 100% Pure New Zealand tourism campaign, chief executive George Hickton put in his last day at the coalface today.
Immigration New Zealand (INZ) has been announced as a finalist in the public sector category of 2009’s UK Chartered Institute of Marketing Marketing Excellence awards, the only New Zealand organisation to be recognised.
The 2009 finalists for the Art of the Envelope awards have been announced and a panel headed up by TBWA\Whybin’s Andy Blood will announce the winners on Thursday night.
Photo: gotcha.co.nz
Hell Pizza love a bit of advertising-related controversy. And it created some more after releasing a couple of mobile billboards headlined ‘greed’ that featured head and shoulders photos of the founders of Hanover Finance, Mark Hotchin and Eric Watson.
The release of ANZ’s new ‘super-regional’ brand initiative is a very exciting time for the bank. So exciting, in fact, it forgot to check which country Cathedral Cove was located in.
Cadbury’s decision to add a glass-and-a-half of palm oil to its shrinking Dairy Milk chocolate blocks was, as everyone has seen, a big mistake. The brand suffered, sales dropped and competitors took the opportunity to stick the boot in.
Another day, another massive list of new, exciting things to report.
Here’s a conundrum for Icebreaker: does it leverage the publicity of having one of its garments featured on the cover of a major US magazine, or risk being associated with an Alaskan “whack job” (more commentary, here) who seems to love nothing more than slaughtering beasts, raping the land …
It’s fair to say that ridiculing New Zealand towns – or, more particularly, the slogans attached to them – is one of our nation’s favourite pastimes. And we have the metrics to prove it
Porter Novelli reeled in one of the biggest accounts in the country yesterday after it was appointed as Microsoft’s “public relations agency of record for product and corporate communications”. And, adding to the new account festivities, Big Communications and NewImproved have been enlisted as the creative agency partners for the hospitality arm of the 2011 Rugby World Cup.
This week in the Consumer Counsel: The US Food and Drug Administration recently began hearings into pharmaceutical marketing – and specifically online pharmaceutical marketing. And it seems the marketers are happy to take some guidance.
Reputation management consultancy Creo has won the Philips New Zealand account and will provide marketing communications services to the audio/visual side of Philips’ business.
New Zealand has leapt three spots to take fourth place in the fifth annual Futurebrand Country Brand Index (CBI).
Hot on the heels of the phenomenally popular town slogan competition currently running on StopPress and a virtual cornucopia of new town branding initiatives springing up around the country comes word that another local authority is attempting a rebrand.
This week from the Consumer Counsel: Shopper Marketing 3.0: what works in-store.
Adshel has launched its 2010 offerings with 11 redefined campaign packages, including a new innovation: New Zealand’s first mobile out of home network.
Tourism, like most sectors, has had a tough 2009 (although Kevin Rudd’s New Zealand ski season stimulus package certainly seemed to soften the blow).
With the world supposedly heading to hell in an economic handcart, it was inevitable that fewer international guests would grace our distant foreign shores. But …
New Zealand Post Targeted Communications has become a Principal Business Partner of the New Zealand Marketing Association (NZMA), marking a consolidation of their long-standing relationship.
According to ASB’s Twitter account, good banking isn’t about ownership (or apostrophes). It’s about love and devotion.
But MP and Kiwibank stalwart Jim Anderton tends to disagree and certainly doesn’t think ASB should be allowed to pass itself off as a Kiwi bank.
ASB’s new …
Tui Blond are extending their generosity to an array of diligent Kiwi workers over the festive season.
Wax lyrical about the joys of your workplace and all your Tui Blond dreams could come true.