In a year that’s presented its fair share of challenges, New Zealand marketers have worked determinedly to deliver campaigns that generate solid results. And, from a record number of entries, Marketing’s ‘Grand Masters’ have selected the finalists for the 2009 RSVP and Nexus Awards.
The winners will be revealed at the awards evening on Friday 26 February 2010.
The annual RSVP and Nexus Awards, which have been running for over 20 years, are the country’s only awards showcasing the very best in response-driven marketing initiatives that generate a measurable response.
The Marketing Association acknowledges TVNZ and New Zealand Post as premier sponsors of the awards.
Visit www.responseiseverything.co.nz for more information.
And the finalists are:
| 2009 RSVP and Nexus Awards Finalists | |||
| Category | Campaign Name | Entrant | Nominee |
| RSVP | A Shore Thing | Total Direct | Kiwibank |
| RSVP | A VERY BIG EASTER | FEDERATION. | Fisher & Paykel Finance |
| RSVP | ADT Meat Pack | justONE | ADT Security |
| RSVP | Air New Zealand Nothing to Hide | .99 | Air New Zealand |
| RSVP | Alt Albion | G2 | VisitBritain |
| RSVP | ANZ ‘gettingUthru’ | RAPP NZ | ANZNB |
| RSVP | Beat the Banks | AIM Proximity | TOWER Insurance |
| RSVP | Crazy World | TBWA\TEQUILA\ | ASB |
| RSVP | Daylight Robbery | DraftFCB | Noel Leeming Group |
| RSVP | DON’T HANG ABOUT! | FEDERATION. | Accor Hotels |
| RSVP | Ferndale Homicide | AIM Proximity | TVNZ |
| RSVP | Finance Now DM – More Than a Lick of Paint | justONE | Finance Now |
| RSVP | Golf GTI Track Day Invite | RAPP NZ | European Motors Distributors |
| RSVP | Growing the Nation’s Brain in Just 7 Days | DraftFCB | Neurological Foundation |
| RSVP | No-Brainer | G2 | Orcon |
| RSVP | Onecard mySpecials | Affinity ID & Ogilvy NZ | Progressive Enterprises |
| RSVP | ONECARD REFRESHED | Affinity ID & Ogilvy NZ | Progressive Enterprises |
| RSVP | Our Tomorrow Project | Westpac New Zealand | Saatchi & Saatchi DGS |
| RSVP | Platinum | TBWA\TEQUILA\ | ASB |
| RSVP | Pukeko Art Project | DraftFCB | |
| RSVP | Purina One 30 Day Challenge | Ogilvy NZ | Nestlé Purina PetCare |
| RSVP | Purina Pet Owner CRM Programme | Ogilvy NZ | Nestlé Purina PetCare |
| RSVP | Raising the Stakes for the 40 Hour Famine | DraftFCB | World Vision |
| RSVP | Room for Improvement? from GIB Living® | justONE | Winstone Wallboards |
| RSVP | Silence the Voices – Microsoft New Zealand | Y&R | Microsoft NZ |
| RSVP | Subway Feel Good Dance Comp | justONE | Subway New Zealand |
| RSVP | Telecom Business ‘Christmas Wrap’ | RAPP NZ | Telecom |
| RSVP | Telecom ‘Signposting The Way to XT’ | RAPP NZ | Telecom |
| RSVP | The Nest | Saatchi & Saatchi DGS | Wellington Zoo |
| RSVP | The Question | AIM Proximity | New Zealand Post |
| RSVP | The Real NZ Army | Saatchi & Saatchi DGS | NZ Army |
| RSVP | Total Home ‘We’ve done the sums for you’ | RAPP NZ | Telecom |
| RSVP | Treasures Baby Cover 09 | Tango Communications | SCA Hygiene Australasia |
| RSVP | Vodafone Pass the Parcel | Colenso BBDO | Vodafone |
| RSVP | Wheel of Winning | AIM Proximity | The Warehouse |
| RSVP | Where Will You Go? | justONE | ADT Security |
| RSVP | Yellow Tree House | AIM Proximity & Colenso BBDO | Yellow |
| RSVP Craft | ADT Meat Pack | justONE | ADT Security |
| RSVP Craft | Air New Zealand Nothing to Hide | .99 | Air New Zealand |
| RSVP Craft | Airpoints Fairy | AIM Proximity | Air New Zealand |
| RSVP Craft | ANZ ‘gettingUthru’ | RAPP NZ | ANZNB |
| RSVP Craft | Changing the Way You Fly | AIM Proximity & Colenso BBDO | Air New Zealand |
| RSVP Craft | Concrete Envelope – Microsoft New Zealand | Y&R | Microsoft NZ |
| RSVP Craft | Crazy World | TBWA\TEQUILA\ | ASB |
| RSVP Craft | Fix This | AIM Proximity | Royal New Zealand Air Force |
| RSVP Craft | Hour Long Letter | DraftFCB | APN News & Media |
| RSVP Craft | Onecard mySpecials | Affinity ID & Ogilvy NZ | Progressive Enterprises |
| RSVP Craft | ONECARD REFRESHED | Affinity ID & Ogilvy NZ | Progressive Enterprises |
| RSVP Craft | Project Swing | Ogilvy NZ | American Express |
| RSVP Craft | Purina One 30 Day Challenge | Ogilvy NZ | Nestlé Purina PetCare |
| RSVP Craft | Purina Pet Owner CRM Programme | Ogilvy NZ | Nestlé Purina PetCare |
| RSVP Craft | Robert Harris – Every Break Should Be Inspirational | DraftFCB | Cerebos Gregg’s |
| RSVP Craft | Telecom Made From New Zealand | RAPP NZ | Telecom |
| RSVP Craft | The Becks List | Shine | |
| RSVP Craft | The Nest | Saatchi & Saatchi DGS | Wellington Zoo |
| RSVP Craft | TVNZ News & Sport Search Engine Optimisation Campaign | SureFire Search | Television New Zealand |
| RSVP Craft | Upgrade Your Year | TBWA\TEQUILA\ | ASB |
| RSVP Craft | Valentines 09 – The Secret | AIM Proximity | The Warehouse |
| RSVP Craft | Westpac Sustainability Staff Launch | Saatchi & Saatchi DGS | Westpac New Zealand |
| RSVP Craft | Whitcoulls Kids Top 50 | DraftFCB | Whitcoulls |
| RSVP Craft | Yellow Art Awards | AIM Proximity | Yellow |
| RSVP Craft | Yellow Tree House | AIM Proximity & Colenso BBDO | Yellow |
| Nexus | Air New Zealand ePass Launch | Marketing Impact | Air New Zealand |
| Nexus | ANZ Realtime Voice of Customer Platform | Touchpoint | ANZ |
| Nexus | DON’T HANG ABOUT! | FEDERATION | Accor Hotels |
| Nexus | Financial Wellbeing Programme | ANZ National Bank | RAPP |
| Nexus | Immigration New Zealand’s Queenstown Seasonal Employment Campaign | Rapport Advertising and Marketing | Department of Labour |
| Nexus | Inthebox | Marketing Impact MessageMedia | Reachmedia |
| Nexus | New Zealand Post Lifestyle Survey | Kinetic121 | New Zealand Post |
| Nexus | New ZealandNow Registration Form | Rapport Advertising and Marketing | Department of Labour |
| Nexus | Next Best Activity at Telecom: Marketing Alerts | Telecom New Zealand | |
| Nexus | Onecard mySpecials | Affinity ID | Progressive Enterprises |
| Nexus | Telecom Total Home “Doing the Sums for our Customers” | Telecom New Zealand | RAPP |
| Nexus | The Becks List | Shine | |
| Nexus | Valentines 09 – The Secret | AIM Proximity | The Warehouse |
