In this week’s Consumer Counsel:
Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way.
In this week’s Consumer Counsel:
Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way.
In this week’s Media Counsel: A new TV channel debuts and its, ahem, stablemate graciously moves over.
In this week’s edition of eBuzz from the Media Counsel: The NZ Herald Online adds shopping to its portfolio. But how exclusive are its offerings?
This week from the Consumer Counsel: Shopper Marketing 3.0: what works in-store.
This week from the Media Counsel: Women’s magazines and classified-centric titles fared worst in the latest readership survey. But which publications bucked the trend?
This week from the Media Counsel. You’ll never guess who’s top of the pops in the latest radio ratings. Well, actually, you probably will. Or will you?