Author Media Counsel

Opinion
These are the people in your digital hood
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In this week’s Consumer Counsel:

Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way.

Opinion
Shop till you read
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In this week’s edition of eBuzz from the Media Counsel: The NZ Herald Online adds shopping to its portfolio. But how exclusive are its offerings?