The Australasian Promotional Marketing Association (APMA) is putting out the call for entries for the 2010 APMA Star Awards, which are designed to generate both industry and public recognition of excellence in the area of promotional marketing.
It’s DB’s 80th anniversary this year. So what better way to celebrate than to add a host of new staff to the roster and welcome back a former employee from secondment.
Kapiti Ice Cream is jumping on the pop-up ‘brandwagon’ this week and opening three temporary exhibitions around Auckland to showcase the best of New Zealand design and dish out a few of their creamy ‘pop-upsicles’ to wandering freegans.
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010.
Genesis Energy and DraftFCB have laughed in the face of conventional filmic wisdom by choosing to work with animals (and even the children of animals) in a new TVC that shows its rather dextrous and “ever-popular pukeko stars” painting a pedestrian crossing to help keep the neighbourhood chicks safe *awwwww*.
Two disparate markets will be temporarily combined from next week, with Gianpaolo Grazioli of Giapo and Jayson Bryant of The Wine Vault promising to bring Aucklanders a range of new frozen taste sensations by using some of New Zealand’s best sauvignon blancs in a series of sorbets.
On 26 February, the best response-driven marketing campaigns of 2009 and the talented marketers behind them will be honoured at the New Zealand Marketing Association’s RSVP and Nexus Awards. So, with less than a month to go, here’s a gentle reminder to make sure you book your table for a date with marketing’s newest ‘Grand Masters’.
Venture capitalist and philanthropist Sam Morgan and marketer and bike lover Richard Leggat are the latest additions to the board of Tourism New Zealand.
With a mix of pomp, ceremony, well-managed PR and a fair bit of international media interest, Air New Zealand today unveiled the final prototype of its new cabin upgrades for the soon-to-arrive fleet of five Boeing 777-300s.
Creativity and originality abound in this year’s New Zealand Post Student Marketer of the Year awards, which aim to honour excellence in marketing strategy, creativity and innovative thinking in tertiary students.
Despite the widely held consensus that the economy is beginning to recover, the effects of recent redundancies and higher levels of unemployment continue to make the sales and marketing job market extremely competitive. And gaining access to leading recruitment resources is crucial for job seekers and employers to find the right position or candidate.
A group of New Zealand’s ‘ultra-premium’ wine producers have established a new marketing group called The Specialist Winegrowers of New Zealand (TSWNZ) and the five founding members hope their obsessive desire for quality (a passion they say could possibly be seen as a mild-form of insanity) might help New Zealand wine escape the commoditisation trap they feel it is currently in danger of falling into.
Two New Zealand film-makers, Tim McLachlan and Rajneel Singh, have made it through to the top five in 100% Pure ‘Your Big Break’ short film competition. And Tourism New Zealand is pretty chuffed with the campaign’s success.
Our Dear Leader, tourism minister and meat-sizzling, beer drinking Kiwi bloke John Key has dished out $5 million of marketing cash in order to promote eight of the country’s biggest tourist regions.
There are already plenty of daily deal websites operating in New Zealand, but popular Australian shopping site Catch of the Day thinks there’s still room in the market for another one and will start offering its cheap wares to insatiable online shopping Kiwis on 1 February.
Hewlett-Packard has announced the appointment of Warwick Grey as the marketing manager for its South Pacific personal systems group (PSG).
Mark Rushworth, Vodafone New Zealand’s chief marketing officer, has resigned after returning to work after the holidays with what Vodafone’s communications manager Paul Brislen called “a luxurious matt” on his face, confirming fears that Christmas beard growth (and also having to wear shoes again) is inextricably linked with laziness.
Heineken has been sponsoring New Zealand’s premier men’s tennis tournament, the Heineken Open, for 12 years. And that relationship is set to continue until at least 2013, after it renewed its sponsorship agreement with Tennis Auckland for three more years.
In this week’s Consumer Counsel: Marketing alcohol in the new decade? Some new regulations could be coming your way as the World Health Organisation works out its draft alcohol strategy.
As Bonnie Prince Willy jaunts around New Zealand on his regal tour with around 60 foreign journalists capturing his every forced smile and hoping he’ll spill tomato sauce on his suit at the upcoming governmental barbecue, much has been written about the value to ‘brand New Zealand’ in terms of the positive exposure his jet-lag infused trip will generate.
Tiger Translate, the New Zealand-developed art and music mash-up, is heading back to Auckland in 2010, with this year’s event set to take place in a pop-up location (trend alert!) featuring a maze of gallery spaces spread over three floors.
Over the holidays, when you weren’t eating sausages, perfecting your extreme hammocking or tipping a car on its roof and setting it on fire while giving the cops the fingers to celebrate the new year, you may have laid your peepers on this cougar viral that was created by the team at Grabaseat.
‘I am Dunedin’ is to get the chop as Dunedin’s slogan and a nationwide search is underway to find a new tagline and promotional strategy.
If you were to picture an archetypal media magnate, Harold Mitchell would be a pretty good fit.
This week in eBuzz from the Media Counsel: The Barbra Streisand effect, the lawless Internet and the death of privacy. What does it all mean for marketers?
Feast your festive peepers on the StopPress Christmas goodie bag, which is filled to the brim with an array of newsy delights.
Tourism New Zealand will have a new chief executive for the first time in a decade when Kevin Bowler takes over in January. He’ll have the big shoes of George Hickton to fill, but he’s looking forward to sinking his teeth into the new role, in which he will be responsible for overseeing the international marketing for New Zealand in over 15 countries.
It’s not too often you see the words colon, poo and bowel-movements on a press package. And it’s particularly rare when that press package relates to a new breakfast cereal.
Fun was had by all at the Magazine Publishers Association inaugural Christmas debate last week, with the pro-paper proponents claiming a famous victory over their digital counterparts.
Christmas is a time of family, binge-eating and falling asleep in the ambrosia at 3pm. But for some of our fellow beasts, as you can see in the Save the Children fund’s top-notch stop motion Animal Love dating video, Christmas often just enhances their crushing loneliness.