Browsing: Marketing

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ASB draws its longbow
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According to ASB’s Twitter account, good banking isn’t about ownership (or apostrophes). It’s about love and devotion.

But MP and Kiwibank stalwart Jim Anderton tends to disagree and certainly doesn’t think ASB should be allowed to pass itself off as a Kiwi bank.

ASB’s new …

News
2009 TVNZ NZ Marketing awards: both new and improved
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Les Mills' Bodyvive

A sell-out crowd of 370 industry juggernauts donned their glad rags and ventured to the Crowne Plaza on Friday night to honour this year’s best marketers and engage in what can only be described as feverish mingling at the new and improved 2009 TVNZ New Zealand …

News
Embrace your sloganic creativity and win better friends
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Town branding, as Jonathan Dodd pointed out in the Herald, has a nasty habit of being exceptionally easy to ridicule, particularly if the slogan that eventually makes it onto the welcome sign is based on lies, unrealistic expectations or blatant straw-clutching.

Of course, town branding can work. But the message …

News
Aussie mag sweet on Cadbury
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The Kiwi Marketing magazine was so nasty to those good people at Cadbury. And what’s with that messy eating style?

Why can’t we be more like the Australians — respectful, nice?

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