Kiwi marketing goes professional

The New Zealand Marketing Association has announced the launch of the Certificate of Marketing, a 16-week course “for professionals by professionals” that covers the full scope of marketing. And while such courses are common overseas, this is the first time a formal professional qualification that recognises and enhances the skills marketers have developed during their careers has been on offer in New Zealand.

The course will be delivered by some of New Zealand’s leading business and marketing brains/subject matter experts and Sue McCarty, chief executive, NZMA, says it will be the first opportunity many marketers have had to access a certificate qualification that covers the core competencies of marketing in a practical and relevant context since their studies at university – or perhaps at all.

“Completing a certificate course is the ultimate demonstration of commitment to best practice and marketing excellence. Professional marketers play a critical role in the building of brand equity and ultimately business success. Therefore ongoing, relevant professional development opportunities are essential.

“The new Certificate of Marketing qualification is the only course available that covers the full scope of marketing in today’s increasingly dynamic environment, and it’s an exciting addition to our professional development framework,” she says.

The Certificate of Marketing is being held in Auckland and Wellington and starts in July. More information about the course will be available on www.marketing.org.nz.

The Marketing Association acknowledges the following module sponsors: Debra Hall, executive director research at Synovate; Scott Pilkington, senior consultant at Traffic; Debra Chantry, marketing manager, Tower Insurance; Mike Skinner, managing partner at Hemingway Partners; and Josh Doherty, customer strategy manager at ANZ National Bank.

For more information contact:

Sarah Hastie

Marketing Assistant

Marketing Association

09 361 7761

[email protected]

About the New Zealand Marketing Association

Our Vision and Mission

The New Zealand Marketing Association (NZMA) is the hub of New Zealand’s marketing industry, the heart of our marketing community and a centre of excellence for all things marketing.

Our mission is to facilitate a vibrant community of engaged marketing and business professionals who together foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.

Our Purpose

The NZMA’s purpose, on behalf of the business community in New Zealand, is to facilitate and promote best practice, responsible marketing and champion self- regulation over government legislation so that:

Businesses can continue to freely and creatively take their brands, products and services to market without undue restrictions or unnecessary compliance costs

The marketing profession and those representing it (marketers and business leaders) deliver the best return on marketing spend to achieve real business results

Marketing remains a key economic enabler in New Zealand

The Marketing Association acknowledges the support of TVNZ and New Zealand Post as Principal Business Partners. Through their support the NZMA is able to continue facilitating a vibrant community of engaged marketing and business professionals that together foster the evolution of successful, market-led New Zealand businesses.

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