Old folk rejoice as gates open for Hyperfactory-Handley scholarship

Following the scholarship announcement made by Derek Handley in November at the annual Marketing Association industry forum, applications for The Hyperfactory-Handley Marketing Scholarship are being accepted from now until 4 April 2011. And, after plenty of interest was shown in the opportunity from those over 35, the age restriction on applicants has been removed.

“We’re opening it up to everyone,” says Hyperfactory CEO Derek Handley. “We appreciate that all three Handley brothers are either approaching or at that age ourselves so, we’re happy to re-jig that criteria and throw the scholarship open to all visionaries. We’re looking forward to welcoming the first recipient to the U.S. this year.”

The scholarship aims to create a powerful alumni of leading lights in the future of marketing and give them unprecedented access to the conversations of marketers working at the world’s largest brands—like L’Oréal, Kraft, Nestlé and AB InBev—and also at start-ups.

In addition to understanding how leading brands engage with their consumers, Hyperfactory scholars will be able to take a look “under the hood” at some of the world’s leading marketing, content and digital enablers such as Apple, Google, Time Warner and Facebook.

Additionally, there will be introductions and exposure to those start-ups, entrepreneurs and catalysts that the Handley brothers feel will be the next to change the future of marketing.

Full details and application guidelines are available at www.thehyperfactory.com as well as the scholarship’s Facebook page.

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