articles tagged 'Kiwibank'

Ads of the week: 17 May

  • TVC of the week
  • May 17, 2016
  • StopPress Team
Ads of the week: 17 May

High fives to Powershop, Uber, Air New Zealand and Kiwibank.

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Kiwibank releases online calculator tool, urges Kiwisaver members to look at their future selves

  • Advertising
  • May 10, 2016
  • Damien Venuto
Kiwibank releases online calculator tool, urges Kiwisaver members to look at their future selves

Kiwibank has launched a new campaign challenging Kiwis to look at their future selves in a bid to encourage them to act before it's too late.

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How BurgerFuel, Google, Instagram, Invivo and Kiwibank interpreted influence for NZ Marketing

  • Media
  • November 4, 2015
  • StopPress Team
How BurgerFuel, Google, Instagram, Invivo and Kiwibank interpreted influence for NZ Marketing

Something that stood out during our research for the influencer feature in the latest edition of NZ Marketing was the willingness of brands to relinquish creative control to the content creators they work with. So we followed suit by handing the cover creation duties over to a few brands we interviewed for the issue.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

TVCs of the Week: 15 September

  • TVC of the week
  • September 15, 2015
  • StopPress Team
TVCs of the Week: 15 September

Funky dancers, inflatable orcas, Viking lightning swords and lucky jerseys are thrown into the mix as Kiwibank, Genesis Energy, Cure Kids and ASB get creative this week.

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Kiwibank assembles its craziest staff dancers for next phase of 'Indepen-dance' campaign

  • Advertising
  • September 14, 2015
  • Damien Venuto
Kiwibank assembles its craziest staff dancers for next phase of 'Indepen-dance' campaign

Most people have that private dance that they turn on when no one is looking. It's generally typified by an awkward shuffle that stutters its way across the floor to the beat of whatever sound might be playing in the background. Music is optional, and in most cases the elaborate dance moves are brought to a neck-breaking halt if any spectators—beyond the most trusted—suddenly appear on the scene. However, over the last year, Kiwibank has through its 'Indepen-dance' campaign given these private dance moves the exposure they deserve. And for the latest iteration of the campaign, the bank has turned to its employees for content.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Putting money on content marketing: how the main banks have embraced the tactic

  • Marketing
  • September 11, 2015
  • Holly Bagge
Putting money on content marketing: how the main banks have embraced the tactic

As has increasingly become clear, content marketing is an effective, progressive and less intrusive way of reaching an audience. The modern audience has less time for shouty or obvious tactics. We’ve grown smarter, wiser and more distracted with a myriad of content options to consume, particularly the millennial audience, which is spending less and less time in front of the television. While perhaps a few years ago it would have been hard to see it coming, banks have gotten very good at employing content marketing tactics, particularly when targeting a younger audience. We thought we’d take a look at a few examples from the main players.

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Kiwibank's Nicky Ashton on modern marketing, how marketers can get to the top table and where she's hiding Raymond

  • Sponsored post
  • September 11, 2015
  • StopPress Team
Kiwibank's Nicky Ashton on modern marketing, how marketers can get to the top table and where she's hiding Raymond

Kiwibank's general manager of brand and communications Nicky Ashton is one of the many big brains speaking at the NZ Marketing Summit on Thursday September 17 at Skycity. Ahead of the event, which is split into four streams—brand, digital, data and live—we asked her a few questions.

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The KB Series’ second episode is released, Kiwibank works its marketing magic

  • July 29, 2015
  • StopPress Team
The KB Series’ second episode is released, Kiwibank works its marketing magic

The second episode of Kiwibank’s KB Series featuring Jamie Curry is out. In this episode, Curry has moved into her new flat in Auckland and is attempting to navigate herself through the beginnings of adult life, which she does with much uncertainty and awkwardness.

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TVCs of the week: 21 July

  • TVC of the Week
  • July 21, 2015
  • StopPress Team
TVCs of the week: 21 July

A round of applause for Kiwibank, Cadbury and TVNZ.

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Kiwibank customer strips for the ladies

  • July 20, 2015
  • StopPress Team
Kiwibank customer strips for the ladies

Kiwibank has released a new campaign with Assignment Group and OMD for its Kiwi Wealth KiwiSaver product which targets women, and to get their attention it has channelled the Magic Mike XXL frenzy creating a special instalment ‘Indepen-dance’ videos to screen in cinemas nationwide before the film.

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Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

  • Social media
  • July 6, 2015
  • Ben Fahy
Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

Mass media used to have all the power. But the rise of social media has meant that many individuals are now gaining huge audiences for themselves and stealing some of that power away. And brands around the world are increasingly leaning on them to help spread their messages. In this part of the world, they don't get much more popular than Jamie Curry, who hit ten million Facebook fans last year and has 1.5 million followers on YouTube. So, after working with Coca-Cola and Netflix, she's now signed up with Kiwibank to create The KB Series, a six-part series that will follow Curry on her journey from Napier to Auckland as she moves out of home and pursues her career in acting and producing entertaining content for her legion of fans.

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We want you: Kiwibank and TVNZ request nominees for New Zealander of the Year Awards

  • July 3, 2015
  • StopPress Team
We want you: Kiwibank and TVNZ request nominees for New Zealander of the Year Awards

TVNZ and Kiwibank are calling for nominations for the 2016 New Zealander of the Year Awards and showing off a refreshed visual identity developed by Assignment Group in a new TVC made by Blacksand.

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Westpac promotes its Airpoints deal, BNZ backs the immediacy of cash

  • Loyalty
  • March 20, 2015
  • Holly Bagge
Westpac promotes its Airpoints deal, BNZ backs the immediacy of cash

Air New Zealand has announced it has dropped its long-time Airpoints partner BNZ to team up with Westpac, saying the partnership would result in better earn rates for customers and BNZ saying the relationship was no longer a good fit for the bank. So is the lure of 'free' travel enough to make customers switch?

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Enough already: the power of the mute button in a world of information overload

  • Social media
  • February 19, 2015
  • Katie Byrne
Enough already: the power of the mute button in a world of information overload

Online users have long suffered from social media messaging overload. But Kiwis have wizened up to the power of the mute button at their disposal, says Katie Byrne.

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Cutting rates and cutting shapes: Kiwibank customers dance like no-one's watching

  • Advertising
  • February 10, 2015
  • StopPress Team
Cutting rates and cutting shapes: Kiwibank customers dance like no-one's watching

Kiwibank has been beating the drum of independence since it was founded in 2001 and it made it very explicit in its last ad when it printed out a bunch of bank records, made them into a huge banner and shouted it from the rooftops. That ad featured a range of proudly independent staff and its next effort, also via Assignment, features proud customers dancing a dance of financial independence.

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