Browsing: DDB

News
From unsullied to sullied: Sky missteps on Twitter
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Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.

News
How are infomercials still a thing?
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Mention the NutriBullet, the Transforma ladder or Thin Lizzy in conversation, and you’d be hard-pressed to find a Kiwi who isn’t aware of at least one of these products. Such is the enduring power of the infomercials, which continue to grace our free-to-air screens during off-peak viewing times, that these brands have essentially been embedded into the Kiwi psyche through brute force. At a time when buzzphrases such as ‘transmedia storytelling’, ‘digital disruption’ and ‘omnichannel marketing’ are habitually thrown around conversation, the infomercial is made to seem anachronistic, a living fossil of a bygone era on the verge of extinction. But this isn’t the case at all… Look at Nielsen’s ad spend figures from 2015 and you’ll notice the presence of Brand Developers in sixth position, behind the big-spending retail giants Progressive, The Warehouse, Harvey Norman and Foodstuffs.

Opinion
The premature death of persuasion
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With the advent of automated buying, there’s a growing consensus that marketing communications need to be short and snappy. But after walking in on four young creatives huddled around a laptop, DDB chief creative officer Damon Stapleton learnt that longer form storytelling is far from dead.

News
We’ve done it before and we can do it again, says Steinlager
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Steinlager’s campaign to support the All Blacks during their attempted retention of the Rugby World Cup focused on the similarities between this quest and the 1905 Originals Tour, where the first team to be known as the All Blacks travelled six weeks by boat and won 34 out of 35 games. And ahead of the final on Sunday morning, DDB New Zealand has released some new print ads focusing on three remarkable stories from that journey.

News
Spark thought to have given Shine a juicy strategic bone
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When we asked Spark back in September if its creative account was up for pitch, a spokesperson said no, but said a group of agencies was working on a brand project and they were asked to come back with ideas on a specific problem. But it’s thought that pitch process was much bigger than a project, and Shine appears to be the first to benefit from it.

News
Spikes Asia 2015: DDB and Colenso clean up at the awards
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For a small country New Zealand fared well at the Spikes Asia awards held late last week, winning Spikes in most categories, with DDB bringing home two Grand Prix awards and Colenso BBDO bringing home one, as well as winning ‘Agency of the Year’. Here’s a rundown of the NZ wins.

News
M2 consolidates advertising accounts, appoints Rapp
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Orcon, Slingshot and Flip will come under the creative direction of a single agency, following confirmation that Rapp will take over all three brands. This move brings an end to Orcon’s partnership with Contagion, Slingshot’s with Mr Smith, and Flip’s with Sugar & Partners, and it will also see the PR responsibilities associated with each of the ISPs also redirected to the DDB offices as Mango takes over.

News
24 hour tired people: Sky TV promotes its round the clock RWC 2015 coverage
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Many of us have experienced late night/early morning sports games, either first hand or by association: the blue light flooding in from under the bedroom door, the sound of a crowd cheering, an enthusiastic commentator, and finally, the more familiar yell of a relative or friend who pretends the television screen is some kind portal by where the little men or women running on the field can hear them. Though these sounds should be obnoxious to anyone trying to sleep, much like heavy rain on a tin roof they are weirdly soothing. Sky TV has channelled this nocturnal nature of dedicated sports fans with its latest ads, made with DDB and Robber’s Dog, which promote its round the clock sports coverage of the upcoming Rugby World Cup 2015, and the lengths fans go to, to make sure they’re supporting their team.

News
StopPress/MediaWorks TVC of the Year: New World, Vodafone and Sky take top honours
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There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.

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