Opinion
Damon Stapleton: Judging D&AD, the hustle and strive
Damon Stapleton argues that you never go to D&AD expecting to win a pencil. And that’s exactly what makes the show special.
Browsing: DDB
News
D&AD 2017: Allbirds, DDB and The Sweet Shop among local winners
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
News
BMW pitch down to DDB, True and Colenso BBDO
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
News
Ads of the Week: 11 April
Pats on the back for Westpac, David Reid Homes and Testicular Cancer New Zealand.
News
First Jesse, now Dylan: Lotto tells its philanthropic story through the medium of junior football
Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it’s also tried to sell more tickets by focusing on giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it’s turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.
News
McDonald’s scoops February Ad Impact Award
Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald’s ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.
News
Pump gets drummers to feel the flow
Shot in a single sweeping take, Pump and DDB show that staying hydrated keeps the beat going. Plus, Pump and Eat My Lunch team up to provide water for kids—but not everyone’s happy.
News
McDonald’s and DDB prove it’s not all bad being stuck in the middle
Traditionally seen as the short straw of the car seat raffle, McDonald’s and DDB share the bright side of the middle seat berth to launch its new brand campaign for the year.
News
Axis 2017: Colenso BBDO, FCB and DDB set to battle for the trophies
CAANZ has released the finalists for the upcoming Axis Awards, and it’s shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy behind with 42.
News
The Warehouse delivers the feels to take out November Ad Impact Award
As the new year kicks off, we revisit 2016 one last time to congratulate The Warehouse for its November 2016 Ad Impact Award win for ‘Get that Christmas Feeling’.
News
Colenso BBDO, OMD and DDB win big at Campaign Asia-Pacific Awards
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
Movings & Shakings
Simon Teagle departs FCB, looks back at 25 years in the industry
After 25 successful years in the industry, Simon Teagle is hanging up his FCB head of client service hat to relax and mull over his next move. He reflects on his time in the industry, the changes he’s seen and FCB.
News
Fair Go Ad Awards 2016: toned down Hyundai ad returns to claim glory, Clemenger BBDO’s NZ Post spot voted worst of the year
In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing. But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?
News
‘Don’t be shitty’: Vice Media puts its mantra to the test for Tokyo Dry
Vice Media’s sales and marketing director Jamie Brewer says his team has an internal mantra that they try to apply regardless of what type of content they’re producing. “We always tell each other, ‘don’t be shitty,’” he says. And recently he’s put this mantra to the test in a three-part documentary series for Tokyo Dry.
News
A floating dad, a gift bazooka and a Lego boat: The Warehouse brings that Christmas feeling to life
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early with a new festive ad is The Warehouse, and DDB, which has created a holiday themed version of its ‘Bargain Feeling’ brand campaign that launched earlier this year.
News
Rialto harvests human tears for research into breast cancer
Today the Rialto Channel is hosting special ‘Breast Cancer Screenings’ at Academy Cinemas with four Ascendant Dx scientists who have flown over to collect the tears of cinemagoers.
News
Japan and New Zealand have hip-hop/origami/robot babies as Steinlager unveils Tokyo Dry
Origami, bonsai trees, robots, lanterns and sumo wrestlers move to the rhythm of Kiwi hip-hop dance crew The Bradas in a new spot announcing the arrival of Steinlager’s Tokyo Dry beer.
News
Pitching time: L&P and Pump leave Saatchi for DDB; Sanitarium plays the field; and Contagion wins Epson
Here’s the lowdown on a trio of recent account moves across the industry.
News
Meridian Energy and Shine PR join the KidsCan fancy-dress party
This week, casual Friday is set to be replaced by Game of Thrones and superhero Friday as Meridian Energy and Shine PR step up to the challenge after DDB called on adland and its clients to mark KidsCan National Mufti (or fancy dress) Day.
News
Pitching time: Westpac media and BMW creative up for grabs
After a relatively quiet patch on the pitching front, things are heating up with BMW and Westpac both reviewing parts of their business.
Movings & Shakings
Movings / Shakings: 12 August
Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.
News
DDB to go ‘double denim bogan’ for KidsCan, puts the challenge to other agencies
With one month to go until the KidsCan National Mufti (or fancy dress) Day, DDB has laid down the challenge to its staff, clients and other agencies who might be interested to go ‘double denim bogan’ for the cause.
News
Sky gets snappy as it comically trumpets new lineup
Sky has ventured back into Snapchat territory to attract a younger audience by creating ‘Tiny Trailers’ with comedian Melanie Bracewell.
News
Auckland City Mission gives a 360-degree view of the harsh reality of sleeping rough
The Auckland City Mission has released a new campaign, via Track and DDB, titled ‘The Harsh Reality’, an immersive, 360-degree video experience that lets the viewer see through the eyes of a rough sleeper in Auckland.
News
Trade Me aims for the feels and shows off new look in latest brand campaign
Trade Me has launched a new brand campaign called ‘Life Lives Here’ via DDB, opting for a more emotive approach to connect with Kiwis.
Opinion
No more awards, please
DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they’re losing their meaning.