42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons.
DB and Toyota recently pulled ads in social media commenters expressing concerns that the creative was inappropriate. And while this is a nod to the effectiveness of self-regulation, it’s worrying that ASA board played no part in the decision to pull these spots.
Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO as its new agency.
While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.
Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they’re now playing the emotional card. PLUS: How the changes have impacted the booze business.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
DB’s new marketing director, changes at Lion, DraftFCB recognised as one of the country’s best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.