Browsing: DB

News
Summer brews or bad news: HPA continues with ‘Not Beersies’
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While there has been a long-held perception that beer increases confidence, wit and the attractiveness of other people (okay, maybe this part is still true), the comforting alcohol blanket has gradually been pulled away over the years to reveal the sobering truth, that too much beer is more likely to make the drinker stumbly, belchy and obnoxious. The Health Promotion Agency and FCB have played on this with the year-old campaign ‘Not Beersies’, which champions the benefits of switching that beer for a water, launching a new ad to coincide with the beer-heavy summer period.

News
Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour
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Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they’re now playing the emotional card. PLUS: How the changes have impacted the booze business.

Movings/shakings
Movings/Shakings: 6 November
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Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.

Movings/shakings
Movings/Shakings: 4 October
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DB’s new marketing director, changes at Lion, DraftFCB recognised as one of the country’s best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.

News
The rise of cider: Rekorderlig’s classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit
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Rekorderlig Cider has brought a piece of Scandinavia to Auckland’s Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.

News
Awards rewards: Dave Shoemack
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s what Dave Shoemack, ex-DB Export marketing manager and now global marketing manager for Heineken’s Sol brand, had to say.

News
Colmar Brunton brings the store to the screen with virtual shopping
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Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.

News
Branded Bond mission ‘The Express’ nets Heineken Ad Impact Award
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There was plenty of discussion about James Bond adding Heineken to his list of favoured tipples in Skyfall. But product placement/branded content/integration/cap in handing is an accepted part of the film and TV business these days (as Daniel Craig told Moviefone: “The simple fact is that, without them, we couldn’t do it. It’s unfortunate but that’s how it is. This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can”). And the tie-in appears to be working for the brand because Heineken’s ‘The Express’ ad, which features the raspy tones of own Gin Wigmore, has won Colmar Brunton’s Ad Impact Award for October.

Movings/shakings
Movings/Shakings: 22 November
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Saatchi & Saatchi snaffles a digi-boffin, a word from our X Factor sponsors, the Media Design School kids are alright, Adshel brings in a chief organiser, DB stalwart steps down, Gopher adds one to the burrow and Murray Lindsay swaps stations.

Movings/shakings
Movings/Shakings: 22 June
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Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.

News
The art of distraction: Tui and Saatchi move away from the brewery—and into the lounge
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The relative lack of sun—and therefore barbecues—over the summer months hasn’t been ideal for the booze industry (craft beer continues to grow, while the overall beer market is thought to be down around five percent). But as the inside months approach and the rugby season gets into full swing, Tui’s new ‘Halftime Distractions’ spot by Saatchi & Saatchi and The Sweet Shop’s Stuart McDonald (he of Summer Heights High fame) is hoping to ensure the boys will focus on the brown stuff should they be required to provide for the group.

News
DB Export Dry goes back in time to snuff out wine
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The ’80s were a wonderous time. Big hair, big lunches, big phones. But back in 1987, wine was in and beer was out, so it was also a time of pain and suffering for many bemulleted, beer-loving Kiwi males. And the latest historical campaign celebrating DB Export Dry’s 25th anniversary aims to bring the brown stuff back into fashion by poking fun at wine. 

Opinion
The Year in Review: Scott Wright
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Frucor, with the help of its long-time agency Colenso BBDO, maintained its consistency in 2011, with V continuing its run as one of the country’s most innovative brands and Mountain Dew Skate Pinball taking experiential marketing to a whole new level of massiveness. Marketing director Scott Wright spills the beans.

News
Radler trademark battle continues as DB releases the legal hounds on BRB
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There was a bit of a storm in a beer mug back in July when DB was given the rights to use the generic term Radler as a brand name. Corporate bullying, some indie brewers cried. Cutting off your nose to spite your face and making consumers dislike you for no good reason, others shrieked. Mwahahahah, DB laughed. So when The Boundary Road Brewery launched its Lawn Ranger brew recently it claimed it was ‘Radler-style’ and put up a cheeky billboard saying ‘Fine, we won’t call it Radler then’. Now DB has set its lawyers Simpson Grierson on the case, saying the term ‘radler style’ is off limits and telling BRB to lay off the allusions. 

News
Nothing endures but change…
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…as the Craft Shop gets more animated, Promapp welcomes a new marketing manager, PR peeps get more cred, Y&R gets even more creative, Dialogue Partners is less Bland, and down south changes are a brewin’ at DB, and Southland Times’ new GM thanks Codd.

News
Billboard pushes boundary
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In a similar fashion to its NZ Pure billboard at the Auckland airport, Boundary Road Brewery and Barnes, Catmur & Friends’ have launched a cheeky new billboard for its new Lawn Ranger brew and referenced the recent spate of trademark bullying. 

News
Oooh, suit you sir…
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…as Robert Harvey gets set to take up Philip O’Neill’s slack, DB’s Rene de Monchy departs for Singaporean shores, MEC announces a new arrival and a couple of internal promotions and TVNZ’s head of news and current affairs Anthony Flannery gets set to head back to Australia. 

News
Responsible drinking meets responsible driving as Heineken moves message to appropriate medium
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Heineken’s global ‘Enjoy Heineken Responsibly’ campaign aims to “inform and educate consumers about the safe and responsible consumption of alcohol”—and, ideally, the safe and responsible consumption of Heineken. And now it’s ramping up its efforts to drill that message in at the business end of the RWC with the official launch of its ‘let a sober driver take you home’ taxi campaign in Auckland. 

News
Shift_the way you move…
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…as David MacGregor goes solo, Dave Shoemack gets a plum posting in Holland, Telecom’s punching bag departs, Fujikistan goes international, Andrew Mehrtens gets Gallic for TV3, The Press wins plaudits at PANPA, Mango activates an expert, CAANZ adds to its stable, Orangebox cuts cake, Kordia shacks up with PPR, and The Economist names a new sponsorship and marketing guru.  

News
Sacre bleu! Frenchies play trademark hard-ball, brazen Moa tells them where to stick it
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Following on from the recent spate of trademark bullying, with DB winning the rights to use the generic term “radler” and Fonterra now trying to claim “vintage”, Moa, which announced its slightly surprising sponsorship of the New Zealand Olympic team last week, recently received a letter from Jean-Luc Barnier, the chief guardian of the Champagne region, telling the brand to cease and desist on the use of the word champagne on its website. As you can imagine, this request went down well with the always well-behaved Moa team, who felt the letter was a particularly French way of going about things. So they sent Jean-Luc a uniquely Kiwi response: a lovely postcard of the Rainbow Warrior with the Te Reo equivalent of “fuck off” written on the back.

Opinion
Storm in a beer mug shows the trouble with trademarks
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So, DB has trademarked the beer name “Radler” for its Monteith’s brand, to the despair of independent brewers who say “Radler” is a style of beer, not a brand, and shouldn’t be owned by a beverage behemoth. It’s a battle begging comparison to David and Goliath, but then it seems so many trademark cases are. Here’s our pick of the persnickety trademark bunch ©.

News
Bum promotes neck as new Tui Blond bottle goes for a slide
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Not getting enough taste from your regular beer? Want more ‘aggravation’ before the sweet, sweet nectar touches your lips? Think drinking out of a glass is for losers? Well then, DB has come to the rescue with its new vortex bottle for Tui blond and the new innovation is being promoted in quintessentially cheeky (teehee) Tui fashion with the return of a scantily-clad yet awfully intelligent brewery girl. 

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