Maud on board
Maud Meijboom has been named as DB’s marketing director, replacing Clare Morgan, who left a few months ago.
Previously she was at Heineken in The Netherlands with responsibility for the Amstel Bier brand. She has also worked for Heineken and its drinks subsidiary Vrumona in several marketing and sales positions in The Netherlands, Curacao and Surinam. She has a masters of science and a marketing degree.
Jarrod Bear is group marketing manager for the New Zealand brands and Anna Lawrence is group marketing manager for the international brands. They both report into Meijboom.
Lion’s Danny Phillips has moved from his role as brand marketing director to international and craft development director.
He will take care of the international brands and, with craft brewer Emerson’s operating as a standalone business unit, he will also be the direct contact with the mothership.
The marketing department has been restructured slightly and it now comprises Phillips, who started with the company as a graduate in 2001, at the top and three category directors reporting to him (premium and mainstream beer; wine, cider and craft; and RTDs and spirits). This means one marketing manager position has been disestablished.
Speaking of Lion, check out the state of the old brewery in Newmarket, which, rather appropriately, is being taken over by the University of Auckland.
No wankers policy recognised
DraftFCB has again been acknowledged as one of the best places to work in a national survey appraising employee happiness and engagement.
For the third year in a row, DraftFCB, which employs 220 full time staff, has placed in the top ten in the Medium – Large Workplace Category in the Kenexa Best Workplaces Survey (previously JRA Best Places to Work).
DraftFCB Australia and New Zealand chairman and group chief executive Bryan Crawford says making the top ten again is a result of the agency’s commitment to offering a positive workplace for employees.
“The creativity, energy and passion our people bring to DraftFCB is core to the success of our agency, and we are continually working to attract and retain the best and brightest talent through building a positive working environment for our team … The predominant response from our employees was that the people and culture here at DraftFCB are what makes our organisation a great place to work, and that this forms a strong sense of community which fosters creativity and collaboration.”
Participating organisations are judged by their own employees through a confidential workplace engagement survey.
Content for Cooney
After five years editing Idealog and couple of years as technical director at &some, Matt Cooney has taken up the role of head of content at Swaytech, which offers “marketing, communications and design for technology centric companies”.
“I’ve worked with Matt for eight years and in that time I’ve never met a more productive curmudgeon,” says Tangible publisher Vincent Heeringa. “Matt was the founding editor of Idealog and won Business Magazine of the Year six years in a row. He also built the websites for Idealog, StopPress and Good in his afterhours, and then the entire content management system for Tangible Media in his new role at Image Centre. He’s overseen the launch of the Dish and NZ Rugby World iPad apps and the creation of many customer mobile apps and websites and kept us entertained with dark humour and arch criticism. We’ll miss him, the bastard.”
Sugar & Partners gets some spice
Sugar has added current Media Design School students Anna Paine and Owen Bryson to its creative team. The pair has won student awards and their work has been mentioned at Axis, Newspaper Awards, IAB Awards and Best Ads.
“They have a genuine hunger to make great work, which builds a great energy in the agency,” says creative director Dave Nash.
“Every time I’ve run into Owen and Anna this year they are brimming with enthusiasm for what they’re doing at Sugar,” says Media Design School’s Kate Humphries. “So, I’m delighted to hear this news. Everyone here, including every single one of their class mates, always thought Anna and Owen’s thinking stood out. So good on Sugar for spotting their talent, nurturing it and now rewarding it with a full time gig.”
The agency has also promoted Campbell McLean to account director responsible for TAB, Red Seal and Daikin.
Ellis swaps More for less
MoreFM host Marc Ellis will leave the station’s Breakfast show at the end of the month to spend more time with his family. The former All Black and TV presenter, and co-founder of drinks company Charlie’s, has been with MoreFM for two years. His co-hosts are Hayley Holt and Stu Tolan.
“I have loved learning a new industry, meeting new people and hanging out with Stu and Hayley on a daily basis. There are very few people you want to see when you are still half asleep,” he says. “It is a hard-earned privilege to be part of someone’s morning routine and the relationship with the listeners is something I will also miss. It’s honest, immediate and pretty intimate on occasion. MoreFM has a great team – it’s a great job and there will be no shortage of talented people lining up. I’ll be tuning in once the kids wake me up.”
A digital air
Auckland Airport has announced that its board has unanimously nominated digital media specialist Michelle Guthrie to stand for election to the board at its 2013 annual meeting as an independent non-executive director.
Chair Joan Withers says the board undertook an extensive domestic and international recruitment process for the nomination.
“Michelle is a seasoned media executive, with 13 years’ experience in Asia focused roles and expertise in the areas of digital marketing, business development, business acquisitions, law and governance,” she says. “She is currently an executive at Google Asia Pacific, based in Singapore, and has considerable international board experience. She sits on the boards of Modern Times Group in Sweden, Pacific Star Network in Melbourne and Plan International in Hong Kong.
Guthrie is an Australian living in Singapore and travels regularly throughout Asia as part of her current role with Google.
“She speaks Mandarin and has the experience and skills to broaden our board’s and company’s engagement with new markets and, in particular, our key growth markets in Asia,” Withers says. “Her customer engagement and new media experience will also serve the airport well as it addresses the challenges and opportunities of the digital era. Her appointment will greatly help Auckland Airport drive future growth in New Zealand travel, trade and tourism.”