articles tagged 'Colenso'

TVCs of the Week: 7 August

  • TVC
  • August 7, 2012
  • Ben Fahy
TVCs of the Week: 7 August

Griffin's, Burger King, Tile Warehouse and Cavalier Bremworth make it to the podium this week.

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Green light at the Dark Knight

  • Experiential
  • July 31, 2012
  • StopPress Team
Green light at the Dark Knight

It's been featured in Wired, the Huffington Post (“a virtual reality explosion”), The Daily What (“a prototype for Skrillex’s inevitable 2017 Super Bowl half-time show) and a fair bit here on StopPress. And the V Motion Project has started its experiential journey into the public domain, with a surprise in-cinema activation showing the technology in effect on the big screen.

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Nathan hangs up her Yellow boots

  • Marketing
  • June 28, 2012
  • Ben Fahy
Nathan hangs up her Yellow boots

She’s been behind some of the country’s most creative—and creatively awarded—marketing campaigns, but after four years with the embattled Yellow Pages Group, business transformation director and former marketing director Kellie Nathan has decided it’s time for a change.

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Colenso, DraftFCB and DDB in upper effectiveness echelons, as BC&F pushes send on call for Effie entries

  • Advertising
  • June 25, 2012
  • Ben Fahy
Colenso, DraftFCB and DDB in upper effectiveness echelons, as BC&F pushes send on call for Effie entries

The creative gang have had their fun at AXIS and Cannes, so the focus now shifts to effectiveness awards. And, in addition to the local call for entries for the 2012 Effies going live, Effie Worldwide have announced the results of its second ever effectiveness index, with Colenso BBDO, DraftFCB and DDB ranked in the top 20 most effective agencies in the world.

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Westpac, MYOB and Clems give Kiwi business luddites a boost onto the digital jungle gym

  • Advertising
  • June 11, 2012
  • StopPress Team
Westpac, MYOB and Clems give Kiwi business luddites a boost onto the digital jungle gym

According to the latest MYOB Business Monitor, 80 percent of Kiwis use the internet to research products and services, so it's slightly surprising—especially for many in this sector who are battling with the seemingly unrelenting march of technology on the world of marketing and communications—that only 32 percent of New Zealand businesses have a company website. But Westpac and MYOB are aiming to change that with an initiative called getonline.co.nz, and it's likely to be one of the last major campaigns created for the bank by the Clemenger Group before it heads across to DDB.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Tourism Fiji finds its Sparks

  • Digital
  • May 29, 2012
  • StopPress Team
Tourism Fiji finds its Sparks

We wrote about Colenso's win of the Tourism Fiji account back in early April, and the island nation has added another Kiwi agency to its roster after Auckland-based full service web agency Sparks Interactive was named as its new website partner. 

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Hugely successful sado-masochistic stunt nets Hell Pizza and Barnes, Catmur & Friends April's Ad Impact win

  • Ad Impact
  • May 17, 2012
  • Ben Fahy
Hugely successful sado-masochistic stunt nets Hell Pizza and Barnes, Catmur & Friends April's Ad Impact win

Hell's Pizza Roulette product innovation received a huge amount of national and international PR coverage when it was launched and led to a massive increase in sales, without discounting. And Barnes, Catmur & Friends' ad to promote it has added to the accolades by winning the April round of Colmar Brunton's Ad Impact Award. 

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Colenso and Mojo collect One Club awards booty

  • Advertising
  • May 14, 2012
  • StopPress Team
Colenso and Mojo collect One Club awards booty

The One Club's Creative Week in New York has come to an end, and the world's best creative advertising ideas have been acknowledged. But it was fairly slim pickings for the Kiwi contenders, with Colenso BBDO winning a rare Gold Pencil for the Levi's 'Rear View Girls' web film at One Show Interactive and Publicis Mojo taking a Silver Pencil for the Greenpeace 'Oil on Canvas' campaign in the integrated branding - public service campaign category at The One Show. 

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New World calls in the creative cavalry

  • Advertising
  • April 3, 2012
  • Ben Fahy
New World calls in the creative cavalry

.99's had a very tough few months. It lost Air New Zealand and Vodafone to DraftFCB and, as far as we're aware, it's not on the pitch list for the brand work for Westpac, although whether it retains the retail business seems dependent on which creative agency the bank goes with. So a few alarm bells went off when we heard Colenso and Special Group were doing work for one of its remaining big clients New World. 

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Fiji's tropical breeze thought to have blown Colenso's way

  • Advertising
  • April 2, 2012
  • Ben Fahy
Fiji's tropical breeze thought to have blown Colenso's way

Yesterday, the Fijian government banned inbound tourists as flash flooding wreaked havoc. But, after a global pitch thought to have received more than 60 submissions, it's thought Colenso BBDO will now be responsible for trying to get more of them to visit after beating out agencies from New Zealand, Australia and the US to become the new global agency for Tourism Fiji.

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State and Colenso sing in the face of adversity

  • Advertising
  • March 29, 2012
  • Ben Fahy
State and Colenso sing in the face of adversity

State Insurance went large in 2010 year when it launched its 'Love your Stuff' positioning with the 'My Favourite Things' campaign. And Colenso BBDO has taken that musical approach even further for the next iteration with a big new TV and radio campaign showing how quickly State can get things back on track. 

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Pepsi kowtows to anti-bull fighting league as bovine prize nixed

  • Advertising
  • February 10, 2012
  • Ben Fahy
Pepsi kowtows to anti-bull fighting league as bovine prize nixed

After the success of Pepsi's MaxIt Jobs campaign last year, there were high hopes for Colenso's follow-up, Bromitment. But, by the power of Facebook, the vocal minority have got their way and convinced Frucor/Frucor's PR agency to bow to online pressure and withdraw a prize offering a trip to the running of the bulls in Spain from the campaign. 

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Books, snacks and tiki tours

  • TVC
  • February 7, 2012
  • Ben Fahy

Who's it for: Meridian by Assignment Group and Perendale Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New ...

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Paper-mash-Che: NZ Book Council cuts up another classic

  • Advertising
  • January 26, 2012
  • Ruby Porter
Paper-mash-Che: NZ Book Council cuts up another classic

It's not just Whitcoulls, with its very public financial struggle and consequent sale in mid-last year, that is being affected by the slow sales of books in New Zealand. With literacy levels dropping year on year, the lack of trading is also keeping our country’s authors downtrodden and many of our stories untold. But the New Zealand Book Council, just like other separate entities like NZ Book Month, which won the not-for-profit gong at the TVNZ-NZ Marketing Awards last year for trying to put a book in the hands of every Kiwi, is out to change this. And it’s latest ad, which was made by Colenso BBDO and follows up from the haunting and very well-awarded Going West with some more engaging paper artistry, aims to show the printed word can shape and inspire. 

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Shot, bro: Colenso launches musical ode to diminutive new BK burgers

  • Advertising
  • January 24, 2012
  • StopPress Team
Shot, bro: Colenso launches musical ode to diminutive new BK burgers

Burger King has been selling its tiny burgers overseas for a couple of years now (check out the "horniest, most boobstatic Burger King ad ever" from the US). And it's just launched the seemingly lady-friendly products in New Zealand, with Colenso BBDO and Flying Fish getting together to create a new, fairly strange TVC that features some sweet electro funk, some fairly cool effects and some forced rhyming.  

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