Day one of Cannes generally sets the scene for the rest of week, with the finalists across six categories all holding their lucky charms close as they wait to see if they convert their shortlists into silverware. Here’s a rundown of which local agencies are in the running for glory.
However you say it, and whatever you think of it, Cannes has become the high water mark of global commercial creativity and pretty much every agency (and, increasingly, every tech company) worth its salt seeks validation through victory at this huge annual festival in the South of France. This year, there were more than 43,000 entries and more than 15,000 attendees, celebrating both the best ideas and the fact that the company is paying for their potentially debauched and very expensive trip. Contagious, which, according to its blurb, helps brands across the globe to achieve the top 1% of marketing creativity, was there, as it is every year, and Simon Kemp, the head of its consulting division Insider in the Asia Pacific region, looked at some of the themes linking the award-winning campaigns. He visited recently as a guest of FCB and he sat down with Ben Fahy, the publisher and editorial director of StopPress and NZ Marketing, to discuss the impact of technology, advertising as a fashion show, the declining impact of creativity, the idea of purpose washing, and plenty more.
New Zealand’s currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the ‘Music’ shortlist and three agencies on the ‘Entertainment’ list, New Zealand is gearing up for more wins.
Advertising consultant and equal rights activist Cindy Gallop has taken exception to James Hurman’s book, ‘The Case for Creativity’.
France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R’s ‘McWhopper’ continues to dominate the awards.
As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
After a short chat with his war veteran grandfather, DDB chief creative officer Damon Stapleton was reminded of how powerful simple language can be.