Movings/Shakings: 3 April

All aboard 

The new board of the Marketing Association was elected at the Annual General Meeting on 27 March. Debra Hall was re-elected chairman for a further two-year term. She will be joined by Ant Rainger, Rainger Connect; Chris Lamers, Loyalty New Zealand; Mike Cunnington, ANZ; Sally Carey, Datamine; and Wendy Rayner, Coca-Cola Amatil. All of them were elected for the 2013-2015 term. 

In her videoed address to members, Hall thanked all the candidates for both the board and the various MA committees for their support and willingness to serve their association. She paid particular tributes to chief executive, Sue McCarty, for the successes and achievements of the past year and to 25-year board member, Keith Norris, who did not seek re-election. Presentations were made to both by deputy chairman, Wendy Rayner, to mark these milestones.

McCarty made particular mention of the growth in membership numbers, a 92 percent increase in certificate course registrations, and the overall performance of the association, leading to a valuable contribution to cash reserves. She also noted a 50 percent increase in the number of votes cast this year through the online voting service provided by Electionz.com.

MA Board

Chairman: 2013-2015 term, Debra Hall, current Board chair/individual member


2013-2015 term: Sally Carey, Datamine; Wendy Rayner, Coca-Cola Amatil; Mike Cunnington, ANZ; Ant Rainger, Rainger Connect; Chris Lamers, Loyalty NZ

2012-2014 term: Fiona Woolley, Audi

Central Region


2013-2015 term: Jacqui Bridges, MetService


2013-2015 term: Jon Boyer, Property IQ; Daniel Glover, ACC; Tim Rosenbrook, Z Energy; Sally Duckworth, LITMUS; Andrew Pankhurst, The Syndicate

2012-2014 term: Jill Ford, New Zealand Red Cross; Mike Kotlyar, atConsult; Angelique Sparnaay-Martin, Consult Ongee

Northern Region


2013-2015 term: Jo Patterson, Grovia


2013-2015 term: Jolanda Bossers, Lion; Kirsty Phillips, New Zealand Lotteries; Ben Rose, ASB; Byron Powell, Vodafone

2012-2014 term: Mark Garland, Telecom; Shaun Taylor, AMP Services; Rosina Webb, Energise; Jeff Knight, Dataprint

Southern Region


2013-2015 term: Michelle Burns, Ravensdown


2013-2015 term: Alex Mann, SureFire Design (Individual member); Rowan Townsend, Christchurch & Canterbury Tourism; Shane Adcock, Christchurch City Council; Marian Johnson, Simpatico

2012-2014 term: Rebecca Bain, Tait Communications; Amanda Carpenter, Tait Communications; Mark Newell, Kinetic 121; Deb Vaughan, Commercio Consulting

Reinholds goes Continental

Andrew Reinholds, managing partner of OMD, has been named as the New Zealand representative on the preliminary media jury at Cannes 2013.

He joins the previously named New Zealand jury members Antonio Navas, Executive Creative Director, Saatchi & Saatchi (Direct Lions Jury); Paul Catmur, Creative Managing Partner, Barnes, Catmur & Friends (Cyber Lions Jury); Regan Grafton, Executive Creative Director, DraftFCB (Radio Lions Jury); Jane Sweeney, Managing Director, Porter Novelli (PR Lions Jury); Levi Slavin, Creative Director, Colenso BBDO (Promo & Activation Jury) and Heath Lowe, Partner, Design Director, Special Group (Design Jury). 

Last year, WPP’s Sir Martin Sorrell made accusations about block voting in the Media Lions (and DDB’s Amir Kassaei made similar accusations about WPP). Both threatened to boycott the festival if nothing was changed (which seems very unlikely given how important these award trinkets are to the holding companies), but it seems they got their wish as a new two-stage judging process has been introduced to the Media Lions category

During the first round of voting to determine the shortlist, the jury, made up of 40 media specialists from around the world, will meet in Cannes spending three-days judging in eight sub-groups of five people each. One of the five members in each of the eight sub-groups will be part of the awarding jury. Jack Klues, Chairman of VivaKi, who has been named as the jury president, will spend time with each sub-group but will not vote during this first round.

At the second voting stage, the shortlist will be judged by the awarding jury made up of the eight media industry leaders and the jury president. Over a further three days they will vote on the shortlist, discuss and award the Grand Prix, Gold, Silver and Bronze Media Lions. The Awarding Jury will comprise of the following members:

  • Jack Klues, Chairman, Vivaki – Jury President
  • Cheuk Chiang, Chief Executive Officer Asia Pacific, OMG
  • Doug Ray, Global President, Carat
  • Jim Elms, Chief Executive Officer, Initiative Worldwide
  • Dominique Delport, Chairman and Chief Executive Officer, Havas Media
  • Melanie Varley, Global Chief Strategy Officer, MEC Global
  • Richard Dunmall, Global Chief Executive Officer, Naked Communications
  • Jim Vail, President, RJ Palmer, USA
  • Masaki Mikami, Corporate Officer, Hakuhodo-DY Media Partners, Japan

“Winning a Lion is one of the highest recognitions in the industry and can be life-changing both for the individuals winning the award and for their company. We constantly consult with industry leaders and review the feedback from our jury presidents and jury members to ensure that our categories reflect changes in the industry and that our judging procedures uphold the huge honour of winning a Lion,” says Terry Savage, chairman of Lions Festivals.

The Media Lions jury’s voting will be based on 3 criteria: Insight, Strategy and the Idea (35%); Media Execution (30%); and Results and Effectiveness (35%)

At all marking stages, a judge’s vote will not be counted for any entry submitted by his or her own company(ies) in his or her own country. Votes from judges with a regional or global role will also be removed accordingly. Entries in the charities and public services categories are excluded from winning the Grand Prix but are eligible to win the Grand Prix for Good.

Already announced are changes to the Media Agency of the Year award, which can only be won by a media agency that accumulates the most points in Media Lions. Though advertising agencies and other agencies may enter and win media lions, they cannot compete for the Media Agency of the Year award.

Saturday laffs

Jeremy Wells and Steve Simpson are switching stations, taking their The Saturday Special show from bFM to Radio Hauraki, which has recently had a big overhaul. 

“Their sense of humour and unique view of the world will be right at home on Hauraki,” says Hauraki’s content director Mike McClung. ”We’re stoked they’re joining the team.”

Simpson says he’s looking forward to the shift. 

“It’s exciting to be part of a station that’s brave enough to give us a show. The new Hauraki has balls of steel, and now with us on-board it will launch into flight not unlike a futuristic Kokako.” 

Wells: “I’d say less Kokako, more Kakapo … and like the Kakapo, the Saturday Special will provide a tasty, rare offering, endemic to New Zealand.” 

The Saturday Special airs 10am-midday every Saturday on Radio Hauraki from 6 April 2013.

In flight

House of Travel shifted from Saatchi & Saatchi to Shine late last year and now it’s added Impact PR to its roster. 

Previously, the PR was handled in-house. 

John Moffatt, sales and marketing manager for House of Travel, says appointing the boutique PR company to assist the largest New Zealand-owned travel agency network was a logical move given its current marketing strategy. 

“House of Travel plans to further strengthen our offering across the leisure, corporate and e-commerce markets, as well as continue to grow our digital presence. Impact PR has a unique skill set covering several marketing disciplines and their experience advising organisations will be a valuable asset as we introduce a number of new initiatives over the coming months.” 

Fleur Revell, managing director of Impact PR, says House of Travel is one of New Zealand’s most unsung business success stories and “helping them strengthen their market share in the evolving travel industry is a challenge we are looking forward to being part of”. 

Marked man

According to Campaign Brief, Kiwi expat Tom Markham has left his role as digital creative director at Crispin Porter + Bogusky, Boulder and moved back to New York for family reasons. 

He moved from Lowe Worldwide in 2011, where he was global digital creative director managing digital work from 75 agencies around the world and focusing on Unilever. 

He began at Lowe’s Auckland in 2004 as an interactive creative director, working on Vodafone and Genesis Energy, and later moving up to run digital in Lowe’s Sydney office where he helped the agency win large digital-only clients like Foxtel. 

Let off some steam, Bennetts

Award-winning Sydney-based commercials director Samuel Bennetts has switched from Plaza Films to Prodigy. 

“This is a good step forward in my commercial directing career,” says Bennetts. “I couldn’t be happier. I have known Jonathan [Samway, executive producer] for quite a while and to make the decision to join such a great team feels good.” 

Check out some of his work here.


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