The Cannes case study template

There were over 40,000 entries to the Cannes Lions this year, and while there is currently much excitement and hedonism in the South of France, there also seems to be a growing sense of cynicism  about the importance placed on the awards, with Tom Goodwin’s thought-provoking article in The Guardian questioning the industry’s reality distortion field and inward-looking nature. And for the cynics who think these clever ideas on display are all a bunch of arse that are unlikely to solve real business problems, you’ll probably enjoy the Grand Prix Generator.