While the major topic of conversation in agency land today will presumably be last night’s Effie results, the Cannes Lions have released their report on the 2013 festival. And it makes for pretty good reading from a New Zealand perspective.
Individually, DraftFCB’s numerous Lions for Driving Dogs and Prime TV’s Call Girl meant it was the only Kiwi agency to make the world’s top 20 agencies, coming in at no. 17. It’s the first time a Kiwi agency has cracked the top 20 in the past few years. DraftFCB was also ranked fourth in Asia Pacific.
DDB NZ was the only Kiwi winner in the Creative Effectiveness category for Steinlager’s ‘We Believe’, and while it didn’t make the overall top 20, it was ranked sixth in Asia Pacific.
Colenso BBDO was 18th in the Asia Pacific rankings, down from third the year before.
Overall, New Zealand’s 32 Lions meant it was 11th in terms of most Lions won per country, up one spot from 12th in 2012 and equal 27th in 2011. New Zealand has been remarkably consistent over the years in terms of country rankings and tends to hover around the top ten. And that’s without manning the per capita torpedoes to make us feel better about ourselves, which, as everyone knows, New Zealanders are genetically programmed to do.
Auckland was the eighth most awarded city in 2013, up from 19th in 2012.
Check out the full report here.
Here’s what the chief executive officer Philip Thomas had to say in his intro letter:
The 2013 Festival — our 60th anniversary — was fascinating for many reasons. More than 35,000 pieces of work were entered , and just over 1,000 entries were deemed worthy of a Lion by our world-class juries — which included of course the ranks and analyses all these winners — based on rules we have honed for nearly 60 years — by agency, network, people and territory.
Cannes each year throws a spotlight on what is great, it points the way forward, and shows what is possible. It also hints at the future of our industry — and if the winners and speeches this year are an indication, three words dominate. The use of Data (and insight), the Purpose of a brand, and the place it has in the customers’ lives, and the quality of the Storytelling, which is becoming all the more important.
All the results published in the Cannes Report are solely based on performance at the Festival, which is entirely determined by our panels of juries. The Festival itself remains entirely neutral and never passes judgement on any work. We thank the judges for their dedication and tremendous sense of responsibility — judging Cannes is a huge commitment.