The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
When creating a marketing campaign, ‘death’ and ‘pledge’ are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.
Talk of the cashless society has abounded at least since the beginning of this century, but a surge in contactless payments suggests cash may not be king for much longer. And cards could be on the way out too, because, following on from the launch of Semble earlier this year, ANZ has announced the release of its goMoney wallet, which lets customers to pay with their smartphones.
After Craig Herbison was appointed as BNZ’s chief marketing officer in 2011, his first big act was to launch the new brand platform in the form of a polarising, existential teaser campaign that asked whether money was good or bad (answer: neither, it’s what you make of it that counts). Since then he’s made ‘Be Good with Money’ a central pillar of the business and around one year ago, he was promoted to director of retail banking and marketing. So, after saying goodbye to the Airpoints scheme and launching another confronting campaign about the perils of not planning ahead, are the marketing efforts paying dividends?
ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its customers control of how low their interest rates might go—but this time they have to sweat for it. As part of its ‘Run Down Your Rate’ competition, the bank has selected ten customers who will be able to run down their interest rates during the ASB Auckland Marathon.
Since 1964, Kashin, the ASB moneybox, has been an inhabitant of countless Kiwi homes, serving as a tool used by parents to teach their kids about the value of money. However, at a time when coins have become something of a rarity, Kashin was becoming a largely unused anachronism—a white elephant, if you will. So, in response, ASB and Saatchi & Saatchi have given Kashin a digital makeover and introduced a new moneybox called Clever Kash.
In most instances, losing an item is little more than a frustration, but it can be quite a major problem when the said item is a credit card. Usually, the relisation that a credit card is missing is followed by about 20 minutes of manic searching, 30 minutes of concern about where you were pick-pocketed and then the painful recognition that you’ll have to cancel the card for security’s sake. Then, once the card is cancelled, nothing is quite as annoying as finding the now useless piece of plastic lying in your wardrobe under your trousers and realising that it just fell out of the pocket of your jeans (yes, this is a personal experience).
The way the world is going, it probably won’t be too long before the mobile phone renders cards obsolete. But until that happens, ASB is using the phone to make using cards easier by allowing customers to set temporary locks and maximum withdrawals and restrict contactless, international and online payments.
It’s been just a few days since Air New Zealand announced its departure from Airpoints partner BNZ to team up with Westpac, but banking brands have fast taken action pushing themselves out through social media via sponsored posts (featuring an array of creative airline puns) to make sure they’re not overshadowed by the new partnership deal. Here’s what BNZ, Westpac, Kiwibank and ANZ have been up to.