articles tagged 'Assignment'

Designworks and Assignment get nod for creative phase of The New Zealand Story

  • Marketing
  • May 23, 2013
  • Ben Fahy
Designworks and Assignment get nod for creative phase of The New Zealand Story

There were a few terse words directed at Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand from the creative community last year when Principals, a largely Aussie-based design shop with a small presence in New Zealand, was appointed to tell the New Zealand Story. But the next phase—creative development—has gone to the (admittedly STW-owned) local combination of Designworks and Assignment.

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Glossies announced: Special, Naked, Ecostore take home gold

  • Glossies
  • March 7, 2013
  • StopPress Team
Glossies announced: Special, Naked, Ecostore take home gold

The inaugural Glossies Magazine Advertising Awards kicked off last night to smoke, meat and unfurling banners. Ecostore, Special Group and Naked Communications take top prize.

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Attack of the follow-ups: Charlie's, Unitec and Fly Buys

  • Marketing
  • December 7, 2012
  • StopPress Team
Attack of the follow-ups: Charlie's, Unitec and Fly Buys

We're fans of Charlie's 'Mission from Good', Unitec's 'We make the people who make it' and Fly Buys 'Every time you swipe something a little bit good happens'. And they just keep on giving.

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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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TVCs of the Week: 16 October

  • TVC of the Week brought to you by Pluk
  • October 16, 2012
  • Ben Fahy
TVCs of the Week: 16 October

A triple whammy for Saatchi & Saatchi this week, with Big Ben and the Auckland Philharmonia getting in behind.

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Good, honest pies: Big Ben and Assignment keep it real, entertaining and obvious

  • Advertising
  • October 12, 2012
  • Ben Fahy
Good, honest pies: Big Ben and Assignment keep it real, entertaining and obvious

They say honesty is the best policy. And George Weston Foods has taken that advice onboard in a new campaign for Big Ben pies by Assignment Group that aims to dispel a few meat and pastry related myths—and, of course, sell a few more pies. And it's done it in an entertainingly masculine style that should appeal to the pie-loving community.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Girl Guides take the biscuit, go on animated charm offensive

  • Advertising
  • March 6, 2012
  • StopPress Team
Girl Guides take the biscuit, go on animated charm offensive

Every year young girls lug boxes of biscuits around suburban neighbourhoods, knocking on doors and smiling sweetly as they try to raise some much-needed money by feeding what could be seen as a longterm national addiction. This year Assignment enlisted the help of Yukfoo for the fundraising campaign and, with the voice talent of three Guides and netball star Maria Tuta'ia, as well as a dose of Yukfoo's typically impressive animation, it's hoping the charm offensive will help boost the number of Griffin's biccies being dunked around the country (if you want to avoid the grey sludge at the bottom of your cup, you'll be pleased to know that mechanical engineers in the UK have devised a mathematical formula to ensure the perfect technique).

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Have a break, have an Ad Impact Award

  • Ad Impact
  • July 7, 2011
  • Ben Fahy
Have a break, have an Ad Impact Award

The questions have been asked, the consumers' votes have been tallied and Nestle’s Kit Kat Chunky '3' campaign by JWT Sydney and Flying Fish's Joe Lonie has come out on top in the June edition of Colmar Brunton's Ad Impact Award.

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The journeyman: TelstraClear celebrates 20 years with new TV push

  • Advertising
  • October 19, 2010
  • StopPress Team
The journeyman: TelstraClear celebrates 20 years with new TV push

TelstraClear, as we wrote in the cover story of the May/June edition of NZ Marketing, is something of a quiet yet consistent achiever among the major telcos. And, to celebrate its 20th year in New Zealand, show off its network and tell Kiwis what the company is all about, it has sent its 'mascots', the modern TC and his misanthropic old partner Bill, on a journey around the countryside.

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Assignment given A+ by Josh & Jamie

  • Advertising
  • July 28, 2010
  • Ben Fahy
Assignment given A+ by Josh & Jamie

It was an offer too good to refuse and after just six months in operation, indie agency Josh & Jamie have made their first creative signing: the entire Assignment Group staff roster. Or, slightly more accurately, J&J founders Josh Lancaster and Jamie Hitchcock will soon be nestling into the nurturing bosom of Assignment Group.

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Wowsers whinge about Whittaker's, chocolate switcheroo 'not true'

  • Advertising
  • July 15, 2010
  • StopPress Team
Wowsers whinge about Whittaker's, chocolate switcheroo 'not true'

A couple of weeks ago, Whittaker's released its new commercial for Dark Ghana Peppermint into the wild. It featured a naked couple swinging about in the jungle and frolicking in pools of chocolate and, as expected, it led to a few wowsers venting their visual metaphor-hating spleens. Forgetting about the fun-hating crepehanger minority for a moment, the vast majority loved the new ad because it was different, slightly risque and visually compelling. But an interesting aspect of the whole tale is the persistent rumour that the chocolate used in the shoot wasn't actually of the Whittaker's variety.

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Battle of the butters: cow and cocoa face off

  • TVC
  • July 6, 2010
  • Ben Fahy

An embarrassment of riches this week, so it's a tie. Who it's for: Fonterra/Mainland by Colenso BBDO and Prodigy. Why we like it: Keepin' it real, keepin' it quirky and keepin' it simple. There are no bells and whistles required for a piece ...

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Whittaker's embraces bums and boobs for some sexy chocolate lovin'

  • Advertising
  • July 1, 2010
  • Ben Fahy
Whittaker's embraces bums and boobs for some sexy chocolate lovin'

Cadbury has its weird, slightly creepy dancing cow, which, for some, is an all-too direct connection with the source of its chocolate. And, as history has shown, when Cadbury zigs, you can expect Whittaker's to zag, so Andrew, Brian, Assignment and Curious Film have taken a much more artistic, evocative and slightly more mature approach for a new TVC.

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