Would you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.
Read all about it …
If your business is rural, you’ll want to know NZ’s most popular sites in the rural category for September. Attractive design is obviously not a priority for these websites; it’s all about information, easy navigation and the best deals for Friesan weaner bulls and fricken huge log …
Have you heard the celebrity remake of Midnight Oil’s Beds are Burning for the Tck Tck Tck campaign? I’m afraid it’s necessary to see how lame it really is. Critics have been lambasting it for the past week.
How did they get it so wrong …
The online video phenomenon cracked another mighty milestone last Friday – one billion views per day. That’s more than 11,500 views per second. YouTube’s blog post by CEO Chad Hurley, cutely titled Y,000,000,000uTube, tells us that he joked with Steve about crowning themselves the burger …
The Marketing Association presents its November Jericho Brainy Breakfast session: all about Twitter. Why is it so big? How do you use it effectively?
Microblogging is put under the microscope and three industry experts report back and answer your questions. Anthony Gardiner, media specialist at NZ Army, Andy Blood, executive …
Need to reach thousands of mid-high socio women before Christmas? InWaiting has a special offer for November – 25 per cent off all campaigns using HOME NZ magazine. This reduces the rate to $9.40 per magazine for campaigns from 500 to 1500 magazines.
Rate includes: Front cover advertising One month …
Numbers are crunched by The Media Counsel this week: The % of NZ’s who travelled to get away from someone The % of people downloading Amazon e-books instead of paper The number of software apps in Microsoft Office Starter 2010
Only a week old, the TVNZ application for the iPhone is the number one downloaded free app in the NZ iTunes store.
Apple iPhone users now have access to the whole of www.tvnz.co.nz.
A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.
NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …
Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.
The ad reads: “Tax avoidance is like under arm bowling. We …
The top ad spenders of the week. Massive Monday the 5th drew 709.060 viewers on TV One and 425,530 on TV3 – that’s a lotta reach.
By an online public vote, Kraft’s Vegemite iSnack 2.0 has been renamed Cheesybite. There were seven options: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate, Vegemild or none of these.
Of the 30,357 people who chose a name, 36 per cent went for Cheesybite – that’s 10,928 votes.
In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ …
Pimms all round! We’re mighty chuffed for our friends at Idealog for being top in a Nielsen analysis for September.
It’s a slightly more complex market intelligence though; showing which sites have the highest percentage of their traffic consisting of people who have purchased from any website during …
Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY …
Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.
An ad for the campaign was filmed in Auckland …
Business and culture heavyweight Peter Biggs is the new chair of the NZ Book Council.
He takes over from Maggie Barry, who left the board in July following her move to Auckland.
“Peter has an ideal background to provide leadership for the Council,” says acting chair Owen Marshall. “A former …
Do you think the new Countdown/Woolies “W” logo looks like an apple? Go figure. Apple certainly thinks so, and has launched a legal campaign to stop the Australian company from using it.
The Sydney Morning Herald reported Woolworths filed a trademark application last August and will plaster the logo …
Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge …
Who by: JWT London. Director: Vincent WardWho for: Diageo – Blossom HillWhy we like it: Fantastical, filmic, funky – homeboy delivers for the big boys
In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.
Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …
Having made the decision to return to New Zealand after a long time spent working in advertising abroad, my colleagues and clients had difficulty understanding why I was choosing not to move to Sydney.
Months before “the best job in the world” competition grabbed the headlines, it seemed that Australia …
Tune in to our tweets tonight at the advertising event of the year, the Effie Awards. StopPress correspondent David MacGregor will be tweeting live from Sky City Convention Centre – follow him @stoppressnz on the topic #effies.
The full list of winners will be posted after the ceremony.
The man himself
Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.
The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …
The Economist has been readng NBR. Well, that’s how we’re interpreting it.
The 5000-year-old business title today announced it will try a new website pay wall from October 13. This from the HQ of the venerable rag:The existing pay wall, which allows non-subscribers to the magazine web …
Gourmet: toast
The recession claims another scalp, Gourmet magazine, an icon in magazine publishing.
Founded in 1941 Gourmet is to food what Vogue is to fashion.
Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie.
The closure of Gourmet, with the November edition, is in stark …
You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].
If …
Got your tickets for the TVNZ/NZ Marketing Awards yet? Seats for the grand affair on October 30 are now extremely limited with only a handful left. Go to the Marketing Association website to register.
The esteemed finalists are:
TVNZ’s newest drama lets you drive the plot by texting and getting involved online. It’s an innovative concept for Reservoir Hill, which debuts on Monday 12 October at www.tvnz.co.nz/reservoir-hill.
David Stubbs and Thomas Robins from KHF Media bring this unique format for the first …
The Media Counsel answers these questions this week: How can healthcare marketers cram extensive product information in a 140-character tweet? How much more is the UK spending on online advertising than on TV? What new kidult drama by Margaret Mahy is being exhibited at the MIPCOM international film and TV …