Healthcare embraces social media, peek at new kidult series

The Media Counsel answers these questions this week:

  • How can healthcare marketers cram extensive product information in a 140-character tweet?
  • How much more is the UK spending on online advertising than on TV?
  • What new kidult drama by Margaret Mahy is being exhibited at the MIPCOM international film and TV programme market this week?

MediaMonitor 4-October-09

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