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News
Dulux and DoC go bush
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Some see the National Government’s ‘Conservation for Prosperity’ mantra as oxymoronic. But whatever your thoughts on the approach, it’s clear that public/private relationships will become an increasingly common funding model for the Department of Conservation. And Dulux has followed on from Air New Zealand and signed up for a three year $1.5 million deal that will see it provide a total of 54,000 litres of paint to keep the department’s huts, buildings and assets looking their best.

News
Pead PR’s My Food Bag blitz raises questions on ads versus #ads
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My Food Bag delivers bags of ingredients to the door for customers to create meals designed by Master Chef-winner Nadia Lim. However, if you went by the buzz it created on Twitter alone you’d be forgiven for thinking Lim would show up and cook the meal too. Updated with comments from Pead Pr’s Deborah Pead.

News
StopPress@SXSW: Trend spotting
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What’s been happening at SXSW so far? Here’s a little recap courtesy of the people soaking up the vast array of topics—from humanity innovation to brand engagement in new media.

News
StopPress@SXSW: Mashable Variety Show
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Tom Bates fought his way through the throngs of hipsters taking photos of their food to attend Mashable’s Variety Show at SXSW. And from transparent screens to native advertising to Nyan Cat, he got a taste of the future.

News
Old Spice dances with wolves (and marketing)
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It’s become something of a tradition to post the latest Old Spice ad, and while there have been a few misses, there have many been more hits in recent years. And Mr Wolfdog, Old Spice’s new predatory director of marketing, is definitely in the latter.

News
ASB heads for home, starts focusing on meatspace
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It hasn’t been a particularly good day for the banks. Westpac seems to have unintentionally offended a few Greeks with its latest ad and a massive class action suit over “the unlawful overcharging of Kiwis for many many years” was also announced. But that hasn’t stopped ASB from continuing on its empowering, successful path with the first product-specific ad after the launch of its Succeed On campaign.

News
Westpac gives those who hand out a hand up, unintentionally offends a few Greeks
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‘Hand Outs’, the next instalment in DDB’s ‘Start Asking’ campaign for Westpac, puts the spotlight on the ‘sandwiched’ generation. But the ad, which puts a humorous spin on the group’s endless plight to keep their family financially supported and uses the Zorba the Greek track, has managed to rile up a few Greeks who believe the ad is racist.

News
Memes and Mao collide as Powershop goes Gangnam Style
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David Cameron, Barak Obama and John Key have all been seen dancing Psy’s Gangnam Style and Ban Ki-Moon has hailed it as a “force for world peace”. Now Powershop and DoubleFish are using it to sell electricity, with hot new band Mao Tse Tung and the Great Leap Forward performing Gangnam For Freedom as part of its long-running ‘Same Power, Different Attitude’ campaign.

Movings & Shakings
Movings/Shakings: 11 March
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ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.

News
StopPress at SXSW – Al Gore on the future
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Our intrepid honorary reporter Tom Bates of Contagion is at SXSW in Austin, Texas – looking into what trends from the world of marketing, media and advertising might affect us in New Zealand this year. Former US vice president and climate change activist Al Gore is up first, talking about the forces shaping the world today. Join us at 10:30am for the liveblog.

News
Big three top Media Awards finalist list
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After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.

News
The power of good
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In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, Dennis Kibirev found that warm-and-fuzzies such as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association’s first Not-For-Profit event last week.

News
The Urban Twictionary
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Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].

Movings & Shakings
Moody’s BNZ stint short-lived
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Ian Moody switched from Westpac to BNZ to take up the head of brand role in early November last year, which made for a fairly difficult acceptance speech when he was named as marketer of the year while between jobs. And he has resigned just a few months in to the new job due to what external relations manager Emily Davies calls “personal reasons”.

News
Trade Me sells Treat Me
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Trade Me says it’s selling daily deal site Treat Me for an undisclosed amount, in a management buy out led by Treat Me head James MacAvoy.

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