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Movings & Shakings
MBM heads further down the digital road with Delany in tow
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Independent media strategy and management agency MBM, which was started in 2010 by Sean McCready and Matt Bale, has been quietly—and fairly successfully—going about its business for the past few years. But it’s got something to shout about now, with ex Sparkie Alysha Delany signing on to become managing partner and shareholder.

News
Review: Mailbox App – kick your mail right in the inbox
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Like Eldorado, the fountain of youth and a decent cup of coffee at midnight – achieving inbox zero is a goal many set out on, but very few ever achieve. Mailbox App for iPhone (free from the Apple App Store) helps those on their own journeys to an uncluttered email account, using sleek software which makes you look at Apple’s native Mail client with disdain.

News
Ferald takes claws to news reading
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With only so many minutes in the day (1440 to be precise) there’s not much time for lolly-gagging about when looking for which news articles are worth reading and which are not. Ferald is an extension for the Chrome browser which takes the hassle out of this equation for New Zealander news consumers.

News
Toyota RAV4 goes on Goodbye Pork Pie adventure
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Car salesmen get a pretty bad rap. All shiny shoes, sparkling teeth and snake oil. And Rav4 owners aren’t typically regarded as being too outrageous. But they’ve been painted in a new light in the new Toyota campaign by Saatchi & Saatchi and Thick as Thieves that aims to celebrate the inherently adventurous spirit in all Kiwis with a good, old-fashioned Goodbye Pork Pie-style road trip.

News
Igloo may take six years to break even
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Igloo may take up to six years to break even, says TVNZ. The state broadcaster revealed this information in a written statement to the Commerce Committee, where it says “There is no specific target for sales in the first 12 months as we recognise it could anywhere between 4 – 6 years for the business to reach break-even.”

News
The building of ANZ’s uber-track
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Despite the prevalence of high-tech devices, slot-car sets still retain their almost retro allure and TBWA\ and Match Photography took seven hours to construct a rather large track in a living room for ANZ’s latest print ad, as this behind-the-scenes clip shows.

News
#SMCAKL: Social media, PR, and using the media to promote products
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Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.

News
March newspaper ad award goes to the dogs
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DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.

News
In with the old
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The digital realm offers a boatload of exciting opportunities for marketers and advertisers. But don’t forget your old shipmates.

News
Gay baby Jesus for sale
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St Matthew in the City is a church renowned for its controversial advertising and none have been as notorious as its gay Jesus billboard put up for Christmas last year. Now you too can own this piece of gay rights memorabilia / affront to religion (depending on your position, of course).

News
Hertz honoured, 2degrees appoints interim leader
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As the recovery mission for the submerged plane thought to be holding the bodies of Eric and Kathy Hertz kicks into gear, tributes are flowing for the 2degrees chief executive—and plans have been put in place by the company to continue his mobile mission.

Movings & Shakings
Movings/Shakings: 3 April
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The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.

News
Mercury takes step in more useful direction with Good Energy Monitor—UPDATED
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Despite the huge amount of customer data energy companies have at their disposal, not many of them have used that data well to create useful tools for customers to manage their power consumption. Some might say that’s because it’s in the interests of energy companies for their customers to use more energy, even though it might not be in the best interests of society as a whole. But following in the footsteps of Powershop’s useful online usage meters and hints on how to reduce consumption, Mercury Energy has also come to the utility party with a new product called the Good Energy Monitor, or GEM.

News
Shine and GE Money launch campaign of few words
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GE Capital, the mothership for brands such as GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance, reportedly had a changing of the marketing guard late last year and, after a brief dalliance with Y&R, moved in permanently with Shine. And the pair have launched the first major piece of work after that relationship was cemented in the form of a campaign for GE Money’s personal loans that focuses on one word: really.

News
Gin Wigmore pouts by moonlight as Partridge continues the Halo connection
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Partridge Jewellers knows all about the power of magazines and, as a premium brand, it’s a medium that suits it perfectly. In recent years, the print work by Assignment Group has added some glamour by featuring a range of local starlets, including Antonia Prebble, Ruby Higgins and, most recently Gin Wigmore. And, after the success of Wigmore’s first slightly surprising appearance as the face of its new Halo Collection, the tattooed songstress is back for more.

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